Hold It Against Me
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"Hold It Against Me" is a song by American singer
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
from her seventh studio album, ''
Femme Fatale A ''femme fatale'' ( or ; ), sometimes called a maneater or vamp, is a stock character of a mysterious, beautiful, and seductive woman whose charms ensnare her lovers, often leading them into compromising, deadly traps. She is an archetype of ...
'' (2011). It was written and produced by
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
,
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
and
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
, with additional writing by
Bonnie McKee Bonnie Leigh McKee (born January 20, 1984) is an American singer and songwriter. Her debut album, ''Trouble'', was released in 2004 under Reprise Records. After underperforming, McKee was dropped by her label and took a musical hiatus before e ...
. Luke explained that he wanted "Hold It Against Me" to sound unlike his previous productions. The song was originally offered to
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
, but Luke and Martin felt that it did not suit her. A demo version of the track by McKee was leaked on January 6, 2011, and the single became available for
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
on January 10, 2011. It was released for digital download the following day as the
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
from ''Femme Fatale''. Musically, "Hold It Against Me" blends pulsating
industrial Industrial may refer to: Industry * Industrial archaeology, the study of the history of the industry * Industrial engineering, engineering dealing with the optimization of complex industrial processes or systems * Industrial city, a city dominate ...
and
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
beats with elements of
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
and
trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...
. The
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
has lilting
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
that lift her vocals and contrast them with the hard beats. The song features a
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
-influenced
breakdown Breakdown may refer to: Breaking down *Breakdown (vehicle), failure of a motor vehicle in such a way that it cannot be operated *Chemical decomposition, also called chemical breakdown, the breakdown of a substance into simpler components *Decompo ...
, in which Spears moans and blows kisses, and the song ends with a final chorus with elements of
rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...
. The lyrics portray the singer seducing someone on the dance floor, and the chorus revolves around
pick-up line A pick-up line or chat-up line is a conversation opener with the intent of engaging a person for romance or dating. As overt and sometimes humorous displays of romantic interest, pick-up lines advertise the wit of their speakers to their target ...
s. After the song was released,
the Bellamy Brothers The Bellamy Brothers are an American pop and country music duo consisting of brothers David Milton Bellamy (born September 16, 1950) and Homer Howard Bellamy (born February 2, 1946), from Dade City, Florida. The duo had considerable musical succ ...
criticized it for being similar to their 1979 hit "
If I Said You Had a Beautiful Body Would You Hold It Against Me "If I Said You Have a Beautiful Body Would You Hold It Against Me" is a song written by David Bellamy, and recorded by American country music duo The Bellamy Brothers. It was released in March 1979 as the second single from the album '' The Two a ...
". They were sued by Martin, Luke, McKee and Billboard for defamation and libel, but the case was dismissed after the Bellamy Brothers apologized. McKee stated in an interview that the title was inspired by a discussion she had with Katy Perry about the latter's body. "Hold It Against Me" was met with positive reviews from most critics, although some criticized its lyrical content. The song debuted at number one in Belgium (
Wallonia Wallonia (; french: Wallonie ), or ; nl, Wallonië ; wa, Waloneye or officially the Walloon Region (french: link=no, Région wallonne),; nl, link=no, Waals gewest; wa, link=no, Redjon walone is one of the three regions of Belgium—alo ...
), Canada, Denmark, Finland and New Zealand, as well as on the US ''Billboard'' Hot 100, where it became her fourth chart topper. In the latter, it made Spears the second artist in ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''s history to debut at number one more than once, and to achieve that with a second consecutive single, both behind
Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...
. The feat also made her the seventh artist to score number one singles in three consecutive decades. The single has also charted in the top five in countries such as Australia, Ireland, Italy, Scotland, Finland and Norway. The accompanying music video for the song was directed by
Jonas Åkerlund Hans Uno Jonas Åkerlund (; born 10 November 1965) is a Swedish film director, screenwriter, music video director, and drummer. His video for Madonna's song "Ray of Light" won a Grammy Award for Best Music Video, Short Form, and a record of fiv ...
. It premiered on February 17, 2011, following a two-week promotional campaign of teasers. The video features Spears as a pop star who fell from space to find fame on
Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's surfa ...
. There, she becomes overwhelmed by the pressures of being a celebrity and breaks down. The video received mixed to positive reviews; critics complimented its artistic concept and visuals, but dismissed the use of
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
. Spears performed "Hold It Against Me" at
Rain Nightclub Palms Casino Resort is a hotel and casino located near the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by the San Manuel Band of Mission Indians. It includes 703 rooms and a casino. It was originally owned by th ...
, ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
'' and ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
''. She has also performed it as the opening number of the
Femme Fatale Tour The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, ''Femme Fatale'' (2011). It was officially announced in March 2011, with dates for North American v ...
(2011).


Background

"Hold It Against Me" was written and produced by
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
,
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
and
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
, with additional writing by
Bonnie McKee Bonnie Leigh McKee (born January 20, 1984) is an American singer and songwriter. Her debut album, ''Trouble'', was released in 2004 under Reprise Records. After underperforming, McKee was dropped by her label and took a musical hiatus before e ...
. It was inspired by a moment when McKee saw American recording artist
Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...
wearing a tight dress and joked "Damn Katy, if I told you you had a nice body would you hold it against me?" After it was written, Luke and Martin wanted to give the track to Perry, but they decided that "it definitely wasn't a Katy Perry record." They continued to work on the song with Billboard; Luke commented, "I wanted to make sure it didn't sound like everything else I've done. ..It can be hard in the verse, and the bridge is super, super hard, but the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
is super-pop." After rumored lyrics for the song surfaced on the web, Luke commented in his
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
account on December 9, 2010, "I / we never wrote a song called 'don't hold it against me'.... BewaRe of InaccuraTe info kids ;-) We did write 'hold it against me' but those lyrics are NOT the lyrics ...." It was reported by news outlets that "Hold It Against Me" would premiere on January 7, 2011. However, this was denied by Spears' manager
Adam Leber Adam Leber is an American talent manager, entrepreneur, and investor. The CEO of management company Rebel, and formerly a founding partner at Maverick Management, Leber currently manages Lil Nas X, Labrinth, and LSD among others, and formerly mana ...
. An early
demo Demo, usually short for demonstration, may refer to: Music and film *Demo (music), a song typically recorded for reference rather than release * ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes * ''Demo'' (Deafhea ...
of the track performed by McKee was leaked on January 6, 2011. Spears released the
cover art Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product such as a book (often on a dust jacket), magazine, newspaper ( tabloid), comic book, video game (box art), music album (album art), ...
for the song that same day and commented via Twitter, "Heard an early demo of my new single leaked. If u think that's good, wait til you hear the real one Tuesday." On January 10, 2011, the single became available for
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
on
Ryan Seacrest Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of ''Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and '' ...
's website, who premiered it on his
radio show A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode. Radio networ ...
shortly after. Spears tweeted, "Don't #HOLDITAGAINSTME for coming out early. I couldn't wait any longer. Hope you don't mind....." The radio premiere caused several sites to crash after they received too much traffic searching about the song. "Hold It Against Me" was released digitally in the United States and Canada at the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
at 00:00 EST (05:00 UTC), where it was available exclusively until January 18, 2011. The single was going to be released in the United Kingdom on February 20, 2011, but the date was moved up to January 17, 2011, due to overwhelming demand.


Composition

"Hold It Against Me" is three minutes and forty-nine seconds long. It is a
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
song that blends pulsating
industrial Industrial may refer to: Industry * Industrial archaeology, the study of the history of the industry * Industrial engineering, engineering dealing with the optimization of complex industrial processes or systems * Industrial city, a city dominate ...
and
trance Trance is a state of semi-consciousness in which a person is not self-aware and is either altogether unresponsive to external stimuli (but nevertheless capable of pursuing and realizing an aim) or is selectively responsive in following the dir ...
beats with elements of
grime Grime may refer to: * Dirt, in the form of black, ingrained dust * Grime (music genre), a genre of music * ''Grime'' (album), a 2001 album by Iniquity * ''Grime'' (video game), a 2021 Metroidvania video game * "Grime", a 2022 song by Dallas Wood ...
. Spears' vocals have been described as "a bit treated" but not heavily
Auto-Tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-Tu ...
d. The chorus, reminiscent of other pop productions by Max Martin, has lilting
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
that lift her vocals and contrast them with the hard beats. After the second chorus, the beats drop and Spears speaks the lines in the
hook A hook is a tool consisting of a length of material, typically metal, that contains a portion that is curved or indented, such that it can be used to grab onto, connect, or otherwise attach itself onto another object. In a number of uses, one e ...
. This is followed by a
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken be ...
-influenced
breakdown Breakdown may refer to: Breaking down *Breakdown (vehicle), failure of a motor vehicle in such a way that it cannot be operated *Chemical decomposition, also called chemical breakdown, the breakdown of a substance into simpler components *Decompo ...
, which lasts about thirty seconds. Spears moans, blows kisses and sings the lines "Gimme something good, don't wanna wait I want it now / Pop it like a hood and show me how you work it out." "Hold It Against Me" continues with a second breakdown, which is more similar to the sound of the track. The final chorus has a smattering of
rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...
chords Chord may refer to: * Chord (music), an aggregate of musical pitches sounded simultaneously ** Guitar chord a chord played on a guitar, which has a particular tuning * Chord (geometry), a line segment joining two points on a curve * Chord (as ...
and the song has a sudden end.
Rob Sheffield Robert James Sheffield (born February 2, 1966) is an American music journalist and author. He is a long time contributing editor at ''Rolling Stone'', writing about music, TV, and pop culture. Previously, he was a contributing editor at ''Blen ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' commented that the song "recalls the synth-gloom ambience of Britney's 2007 gem, '' Blackout''." He also compared the
riff A riff is a repeated chord progression or refrain in music (also known as an ostinato figure in classical music); it is a pattern, or melody, often played by the rhythm section instruments or solo instrument, that forms the basis or accompani ...
to
AC/DC AC/DC (stylised as ACϟDC) are an Australian Rock music, rock band formed in Sydney in 1973 by Scottish-born brothers Malcolm Young, Malcolm and Angus Young. Their music has been variously described as hard rock, blues rock, and Heavy metal ...
's "
Dirty Deeds Done Dirt Cheap ''Dirty Deeds Done Dirt Cheap'' is the third studio album by Australian hard rock band AC/DC, originally released only in Europe and Australia in 1976. The album was not released in the United States until 1981, more than one year after lead s ...
" (1976).
Ann Powers Ann K. Powers (born February 4, 1964) is an American writer and pop music critic. She is a music critic for NPR and a contributor at the ''Los Angeles Times'', where she was previously chief pop critic. She has also served as pop critic at ''The ...
of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' found the song's hook reminiscent of "
(I Just) Died in Your Arms "(I Just) Died in Your Arms" is the debut single by the English pop rock band Cutting Crew, released in July 1986 as a single from their debut studio album, ''Broadcast''. The song was written by frontman Nick Van Eede, produced by Terry Brown ...
" (1986) by
Cutting Crew Cutting Crew are an English rock band formed in London in 1985. They are best known for their debut album ''Broadcast'' and hit single, " (I Just) Died in Your Arms". History 1985–1986: Formation While still in his teens, Nick Van Eede (b ...
. Nick Levine of
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
felt the song had a " clubby and
au courant Au, AU, au or a.u. may refer to: Science and technology Computing * .au, the internet country code for Australia * Au file format, Sun Microsystems' audio format * Audio Units, a system level plug-in architecture from Apple Computer * Adobe Audit ...
" feel, comparable to "
Only Girl (In the World) "Only Girl (In the World)" is a song by Barbadian singer Rihanna from her fifth album, '' Loud'' (2010). Serving as the album's lead single, it was released on September 10, 2010. Crystal Johnson wrote the song in collaboration with producers S ...
" (2010) by Barbadian recording artist
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
. According to the
sheet music Sheet music is a handwritten or printed form of musical notation that uses List of musical symbols, musical symbols to indicate the pitches, rhythms, or chord (music), chords of a song or instrumental Musical composition, musical piece. Like ...
published at Musicnotes.com by Kobalt Music Publishing Inc., "Hold It Against Me" is set in the compound meter
time signature The time signature (also known as meter signature, metre signature, or measure signature) is a notational convention used in Western musical notation to specify how many beats (pulses) are contained in each measure (bar), and which note value ...
, with a moderate
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
beat infused metronome of 133
beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...
. Lyrically, "Hold It Against Me" talks about seducing someone on the dancefloor. The chorus revolves around
pick-up line A pick-up line or chat-up line is a conversation opener with the intent of engaging a person for romance or dating. As overt and sometimes humorous displays of romantic interest, pick-up lines advertise the wit of their speakers to their target ...
s; Spears sings, "If I said I want your body now, would you hold it against me?" and "'Cause you feel like paradise, and I need a vacation tonight." James Montgomery of
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
compared the feeling of the lyrics to that of "
If U Seek Amy "If U Seek Amy" ( radio-edited as "If U See Amy") is a song by American singer Britney Spears from her sixth studio album, ''Circus'' (2008). It was released on March 10, 2009, by Jive Records as the third single of the album, chosen by a poll ...
" (2009).


Controversy

After "Hold It Against Me" was released,
the Bellamy Brothers The Bellamy Brothers are an American pop and country music duo consisting of brothers David Milton Bellamy (born September 16, 1950) and Homer Howard Bellamy (born February 2, 1946), from Dade City, Florida. The duo had considerable musical succ ...
criticized it for being similar to their 1979 hit "
If I Said You Had a Beautiful Body Would You Hold It Against Me "If I Said You Have a Beautiful Body Would You Hold It Against Me" is a song written by David Bellamy, and recorded by American country music duo The Bellamy Brothers. It was released in March 1979 as the second single from the album '' The Two a ...
". In a statement, David Bellamy said "professionally, well, in all honesty, we feel completely ripped off. Where's the originality?" The brothers's attorney Christopher E. Schmidt stated that " tbecomes somewhat uncanny if you simply double the beat of the Bellamy Brothers' song and match it up with Britney's version" and pointed out that it was not the first time Martin and Luke were accused of
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
. On March 2, 2011, Martin, Luke, McKee and Billboard filed a lawsuit in which they accused the brothers of making defamatory and libelous statements about them. The case was dismissed on August 11, 2011. The Bellamy Brothers released a statement that said, "The Bellamy Brothers apologise to Dr. Luke and Max Martin for the Bellamys' public statements and any false impressions suggested by the statements on their website that Dr. Luke and Max Martin copy the works of others."


Critical reception

"Hold It Against Me" has received mostly positive reviews from most critics. Rick Florino of website
Artistdirect ARTISTdirect is an American online digital media entertainment company. Overview Founded in 1994, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affiliate websites offering mul ...
gave the song four and half stars, calling it "one of Britney's catchiest club bangers yet" and saying " tproudly stands alongside Britney classics like '
Womanizer Womanizer may refer to: * "Womanizer" (term), a promiscuous heterosexual man * "Womanizer" (song), a 2008 song by Britney Spears * "Womanizer", a 1977 song by Blood, Sweat & Tears from '' Brand New Day'' * ''Womanizer'', a 2004 album by Absolute ...
', '
Gimme More "Gimme More" is a song by American singer Britney Spears from her fifth studio album, '' Blackout'' (2007). It was released on August 31, 2007, by Jive Records, as the lead single from the album. "Gimme More" was recorded in 2006 during Spears' ...
', and '
Toxic Toxicity is the degree to which a chemical substance or a particular mixture of substances can damage an organism. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a subst ...
', but there's a refined ethereal elegance to it that sees Britney stepping into new territory and pushing the boundaries of dance pop once more." Nick Levine of website Digital Spy said that although "Hold It Against Me" was produced by Luke and Martin, the finished product was not similar to songs by regular collaborators
Kesha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...
and Katy Perry, but actually "sounds like a bang-up-to-date Britney tune for 2011." Brad Wete of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' said "'Against Me' is classic Britney — that is to say the vocal performance is far from stellar, but it serves as a nice accessory to uke and Martins thumping Euro
techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempo often varying between 120 and 150 beats per minute (bpm). The central rhythm is typically in common time (4/4) and often ch ...
groove Groove or Grooves may refer to: Music * Groove (music) * Groove (drumming) * The Groove (band), an Australian rock/pop band of the 1960s * The Groove (Sirius XM), a US radio station * Groove 101.7FM, a former Perth, Australia, radio station * ...
." He also added that Spears did not evolve with the lyrics she sings, and that there was not much growth when compared to singles such as " ...Baby One More Time" (1998) or " I'm a Slave 4 U" (2001).
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
of the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'' commented, "It's one of the tougher-sounding Spears singles yet and should do the job as a dancefloor-filler for listeners who are starting to wear out on the latest singles from Katy Perry and the
Black Eyed Peas Black Eyed Peas (also known as The Black Eyed Peas) is an American musical group consisting of rappers will.i.am, apl.de.ap, Taboo (rapper), Taboo. The group's line-up during the height of their popularity in the 2000s featured Fergie (singer ...
". However, he also dismissed the lyrical content and said that Spears sounds "bored ..as is the case with most of her recent work." Michael Cragg of British newspaper ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' called it "decent enough." Rob Sheffield of ''Rolling Stone'' referred to the song as "prime Britney" and stated that it "promises great things for her album." Jim Cantiello of MTV felt the use of pick-up lines was silly, but praised the beat and the vocals, while calling the breakdown "awesome". Jim Farber of the '' Daily News'' called it "a dance-ready club song" and added, "With all that behind her, the 'Oops' girl may yet do it again", referencing her hit " Oops!... I Did It Again" (2000).
Edna Gundersen Edna Gundersen is an American journalist who was a longtime music writer and critic for ''USA Today''. Gundersen grew up in El Paso, Texas. She attained a degree in journalism from the University of Texas at El Paso and then wrote features and en ...
of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' criticized the use of pick-up lines, but said the single "delivers enough dizzying dance-pop ecstasy to ensure another chart-topping ride." Bill Lamb of
About.com Dotdash Meredith (formerly About.com) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, l ...
called it "one of the most mature dance pop songs" of Spears' career, praising the chorus structure and the
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
. Lamb stated, "The pop music of 2011 has an early shot in the arm here. Hold It Against Me'will quickly take its place among Britney Spears' best singles." Music website
Popjustice Popjustice is a music website founded in 2000 by UK freelance music journalist Peter Robinson, who has worked for ''NME'', ''The Guardian'', ''Attitude'' and many others. It is composed of the work of editor Robinson, features editor Michael Cra ...
positively compared the song to the leaked demo, saying that although the lyrics and melody were not different, Spears' finished version "is approximately 1000 times better than the demo. It's a harder, more urgent, extremely epic statement track that sounds like the work of a superstar." Glenn Gamboa of ''
Newsday ''Newsday'' is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper is "Newsday, Your Eye on LI", and f ...
'' stated that "Hold It Against Me" was "a bit safer ..like her current low-key, non-tabloid persona." Canadian newspaper ''
The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
'' J.D. Considine called the reworking of the Bellamy Brothers' song "lame", but concluded that the track was "perfect ear candy", calling it "lust made audible".


Chart performance

After its first day of release in the United States, "Hold It Against Me" set the record for most radio plays during a first day, registering 619 plays on
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...
and 595 plays on
Nielsen Broadcast Data Systems Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owned ...
(BDS). The song broke Mediabase's record for the largest spin-increase in a single week, registering 3,866 more spins. ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' reported that it was likely to debut at the top of the ''Billboard'' Hot 100, due to high airplay and sales, which were expected to exceed 400,000 copies. On the issue dated January 29, 2011, "Hold It Against Me" debuted at number one on the Hot 100, making Spears the second artist in history to debut multiple songs at the top of the chart, behind only
Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...
. The single is also the eighteenth song to debut at number one, and Spears' fourth chart-topper. "Hold It Against Me" made Spears the third female artist, behind
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
and
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
, to top the Hot 100 in three decades, as well as the seventh artist overall. In 2012, it was voted as the best song to reach the top position on the Hot 100 over the past two years, in ''Billboard''s "Hot 100 March Madness" poll for readers. "Hold It Against Me" also debuted atop the
Hot Digital Songs The Digital Songs or Digital Song Sales chart (previously named Hot Digital Songs) ranks the best-selling digital songs in the United States, as compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Although it originally start ...
chart, with 411,000 copies sold. The sum marked the most downloads in a first week by a female artist, beating the previous record held by
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bor ...
's "
Today Was a Fairytale "Today Was a Fairytale" is a song written and recorded by American singer-songwriter Taylor Swift. Produced by Swift and Nathan Chapman, it was released on January 19, 2010, by Big Machine Records as a single from the corresponding soundtrack ...
" (2010). The current record is held by
Adele Adele Laurie Blue Adkins (, ; born 5 May 1988), professionally known by the mononym Adele, is an English singer and songwriter. After graduating in arts from the BRIT School in 2006, Adele signed a reco ...
, with her 2015 single "
Hello ''Hello'' is a salutation or greeting in the English language. It is first attested in writing from 1826. Early uses ''Hello'', with that spelling, was used in publications in the U.S. as early as the 18 October 1826 edition of the ''Norwich C ...
" selling 1,112,000 downloads in its first week. It is also Spears' biggest sales week total, as well as the fifth biggest first-week sales tally in digital history. In seven weeks, "Hold It Against Me" topped one million downloads, becoming her eighth song with at least a million copies sold. "Hold It Against Me" debuted at number sixteen on ''Billboard''
Pop Songs Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/ CHR) is a 40-song music chart published weekly by ''Billboard'' Magazine that ranks the most popular songs of pop music being played on a panel of Top 40 radio stations in the Un ...
chart with 4,071 plays, the highest detections total by a new entry in the chart's history. It was also tied with Madonna's " Frozen" (1998) for the second highest debut, behind Carey's " Dreamlover" (1993). The following week, it climbed to number ten, becoming the seventh song in history to reach the top ten in only two weeks, as well as the first to do so in six years. On Radio Songs, "Hold It Against Me" debuted at number twenty-three with 45 million first-week audience impressions, which according to Nielsen BDS, is the highest debut on the chart since Carey's "
Touch My Body "Touch My Body" is a song by American singer and songwriter Mariah Carey, released as the lead single from her eleventh studio album, '' E=MC²'' (2008), on February 12, 2008, by Island Records. Carey co-produced the song with Tricky Stewart, ...
" (2008). As of March 2015, "Hold It Against Me" has sold 1.6 million digital downloads in the United States. The song debuted on the
ARIA Charts The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
of Australia at number ten, and peaked at number four the following week. It became her eleventh top five entry and her ninth highest-peaking single. The song stayed on the charts for twelve weeks. It has since been certified
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platinu ...
by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA) for sales of 70,000 units. On January 17, 2011, "Hold It Against Me" debuted atop the New Zealand
RIANZ Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mus ...
charts, becoming her fourth number one single. However, it only stayed on the charts for eight weeks. On January 13, 2011, the song debuted at number six on the
Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are bas ...
, and moved up to number five the following week. The single also debuted atop the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
, becoming Spears' fourth Canadian number one single as well as the sixth song in the chart's history to debut at number one. With digital sales of 37,000 copies, "Hold It Against Me" also debuted at number one on Canada's Digital Songs chart, the highest debut sales total, and the second highest one week sales behind The Black Eyed Peas's "
The Time (Dirty Bit) "The Time (Dirty Bit)" is a song by American musical group the Black Eyed Peas from their sixth studio album, '' The Beginning''. It was written by group members will.i.am and apl.de.ap along with DJ Ammo, who produced the song with will.i.am ...
" (2010). It debuted at number eleven on the country's Hot 100 Airplay chart, the highest debut since
Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...
's "
Haven't Met You Yet "Haven't Met You Yet" is the first single from Canadian singer Michael Bublé's fourth studio album, '' Crazy Love'', released on August 31, 2009. According to Bublé, the single and its official music video are "about everyone's dream of finding ...
" (2009) as well as entering the Top 40/CHR airplay chart at number twelve, the second highest debut in the last five years, only behind Madonna's "
4 Minutes "4 Minutes" is a song by American singer Madonna from her eleventh studio album ''Hard Candy'' (2008), featuring vocals by American singer Justin Timberlake and American producer Timbaland. It was released as the lead single from the album on ...
" (2008). After its release in the United Kingdom, "Hold It Against Me" debuted at number six on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, becoming Spears' 21st top ten entry. However, it was her lowest-peaking lead single from a studio release. Across Europe, the song has peaked at the top of the charts in Belgium (
Wallonia Wallonia (; french: Wallonie ), or ; nl, Wallonië ; wa, Waloneye or officially the Walloon Region (french: link=no, Région wallonne),; nl, link=no, Waals gewest; wa, link=no, Redjon walone is one of the three regions of Belgium—alo ...
), Denmark and Finland; number two in Belgium (
Flanders Flanders (, ; Dutch: ''Vlaanderen'' ) is the Flemish-speaking northern portion of Belgium and one of the communities, regions and language areas of Belgium. However, there are several overlapping definitions, including ones related to culture, ...
), Italy and Norway; number six in Spain; number seven in Switzerland; and the top twenty in Austria, Czech Republic and the Netherlands.


Music video


Development

The
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
for "Hold It Against Me" was filmed on January 22 and 23, 2011. It was directed by
Jonas Åkerlund Hans Uno Jonas Åkerlund (; born 10 November 1965) is a Swedish film director, screenwriter, music video director, and drummer. His video for Madonna's song "Ray of Light" won a Grammy Award for Best Music Video, Short Form, and a record of fiv ...
, while
Brian Friedman Brian L. Friedman (born May 28, 1977) is an American dancer and choreographer. Friedman has created the choreography for many popular music artists – such as Britney Spears, Cher, Beyoncé Knowles, and Mariah Carey – as well as for music ...
served as the choreographer. According to Spears' manager
Larry Rudolph Larry Rudolph (born July 24, 1963) is an American talent manager and former entertainment lawyer. He is best known as the former manager of Britney Spears from 1998 until 2021. Career Rudolph was born in The Bronx, New York. He graduated from Ho ...
, she became a fan of Åkerlund's work after seeing the video for Madonna's "
Ray of Light ''Ray of Light'' is the seventh studio album by American singer-songwriter Madonna, released in early 1998 by Maverick Records. A stylistic and aesthetical departure from her previous work, ''Ray of Light'' is an electronica and techno-pop reco ...
" (1998), but they had not worked together in the past, owing to "his availability or her timing". Spears and Åkerlund quickly got together to create the concept, presenting different ideas until, according to Rudolph, " he concepttook a life on its own". Open auditions were held on December 22, 2010, and the dancers had to learn a routine set to
Robyn Robin Miriam Carlsson (born 12 June 1979), known as Robyn (), is a Swedish pop singer, songwriter, record producer, and DJ. She arrived on the music scene with her 1995 debut album, ''Robyn Is Here'', which produced two Billboard Hot 100, ''Bil ...
's " Criminal Intent" (2010). On January 22, 2011, Spears tweeted from the video shoot, saying it was "an incredible experience" and would "be one of the best videos I have ever done." On February 2, 2011, accusations came from
TMZ TMZ is a tabloid news website owned by Fox Corporation. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. On September 13, 202 ...
that Åkerlund had decided to use a dance double for Spears when it seemed like she had not rehearsed her moves enough. Both her representatives and the director denied the rumors, and Åkerlund commenting, " ritney'sbeen great throughout the entire process. ..I've been around long enough to know when an artist gives it their all, and to me it doesn't get better than this. This video is gonna be fucking awesome! It's all Britney." Her manager Larry Rudolph later confirmed that a body double was actually used, but only for the scenes in which Spears fights herself. The fight scene was choreographed by Steven Ho. He commented that Spears incorporated the moves learned during rehearsals, but also incorporated "her own flavor", by adding a small shuffle of steps in her heels. The length of the dresses also presented a problem, and there were discussions about shortening the trains for safety issues. They were later added as 'weapons', as Ho explained, "as if they were sharp blades, giving Britney reason to jump and evade around them." Friedman revealed that Jonas' wife, B. Åkerlund, was the stylist for the video. B. is known for her work with Madonna and
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
, but Friedman assured that "it is not 'Britney does Gaga.'" B. later commented about the fashion of the video, saying, "We were going for a punk-rock couture look in this video, with a touch of glam." For the wedding dress scene, B. worked with Tom Tom fashions to create a custom-made dress.
Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...
crystals were used for the "arm creations"; a necklace by Dannijo and gloves by La Cracia were added as accessories. For the fight scene, both Spears and her double wear custom dresses by B., in collaboration with Falguni and Shane Peacock, and also sport stilettos by XTC. During her dance sequence, Spears wears an outfit created by B. and Skin Graft Designs, with jewelry by Tom Binns. The boots were Spears' own, and completely bedazzled with Swarovski crystals. For the microphone sequence, Spears rocks a red look described as "skull shoulders", designed by Yasmen Hussein for Swarovski Runway Rocks. She completes the look with earrings and a necklace by
Tom Binns Christopher Thomas Binns (born 1970) is a British comedian, best known for his character Hospital Radio DJ Ivan Brackenbury. Career Binns was nominated at the Edinburgh Festival for the Edinburgh Comedy Award 2007 for his hospital radio DJ ch ...
and rings by
Loree Rodkin Loree Rodkin (born February 25, 1949) is an American jewelry designer based in Los Angeles, California. She designed the jewelry worn by Michelle Obama to the inaugural ball in January 2009, now deposited in the permanent collection of the S ...
. For the finale scene, Spears wears a custom skintight black dress by Bordelle, complete with garters. She accessorizes the look with a necklace by Noir and boots decorated with Swarovski crystals. After its release, the music video earned Spears $500,000 for the product placement by
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
,
Make Up For Ever Make Up For Ever is a French cosmetics brand owned by LVMH. It was created in 1984 by make-up artist Dany Sanz. History Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to professional make-up artists in ...
and
PlentyofFish Plenty of Fish is a Canadian online dating service, popular primarily in Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Spain, Brazil, and the United States. It is available in nine languages. The company, which is b ...
.


Synopsis

The main idea behind the video is the rise, fall, and revival of Spears herself. The video begins when a
meteoroid A meteoroid () is a small rocky or metallic body in outer space. Meteoroids are defined as objects significantly smaller than asteroids, ranging in size from grains to objects up to a meter wide. Objects smaller than this are classified as micr ...
heads for
Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's surfa ...
, and lights up a city when it finally lands, symbolizing Spears' entrance to fame and her skyrocketing career in the late
1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American F-16s and F-15s fly over burning oil fields in Operation Desert Storm, also known as the 1991 Gulf War ...
as she became a household name. After this, black-and-white interspersed scenes of Spears getting ready in a soundstage are shown, while the words "Britney Spears" and "Hold It Against Me" appear in
Def Leppard Def Leppard are an English rock band formed in 1976 in Sheffield. Since 1992, the band has consisted of Rick Savage (bass, backing vocals), Joe Elliott (lead vocals), Rick Allen (drums, backing vocals), Phil Collen (guitar, backing vocals), a ...
-inspired multicolored letters. Spears is then seen wearing shorts and showing her bare midriff in the soundstage, while her dancers in white are getting dressed around her. They are surrounded by cameras and lights, symbolizing her constantly being under the microscope and hounded by the media. As the first chorus begins, Spears appears wearing a white wedding dress inside a cylinder-shaped metal room with wires. The futuristic set and flowing dress are reminiscent of Madonna's music video for "
Bedtime Story A bedtime story is a traditional form of storytelling, where a story is told to a child at bedtime to prepare the child for sleep. The bedtime story has long been considered "a definite institution in many families".Dickson, Marguerite Stockma ...
" (1995). She is seen rising up the cylinder-shaped metal room and her past music videos surround her, symbolizing her ever-growing career in the music industry (and possibly referring to the carousel of ''
Logan's Run ''Logan's Run'' is a science fiction novel by American writers William F. Nolan and George Clayton Johnson. Published in 1967, the novel depicts a dystopic Malthusianism future society in which both population and the consumption of resource ...
''). When the second verse begins, Spears sings, wearing sparkly red skull-shaped shoulder pads, with microphones around her. A pastiche of following scenes alternates between Spears dancing on the soundstage, singing with the microphones and a scene of just red lips, a reference to the opening shot of the 1975 film ''
The Rocky Horror Picture Show ''The Rocky Horror Picture Show'' is a 1975 musical comedy horror film by 20th Century Fox, produced by Lou Adler and Michael White and directed by Jim Sharman. The screenplay was written by Sharman and actor Richard O'Brien, who is also ...
''. This begins to show her losing grip, reminiscent of her break down. When the breakdown starts, she begins to eject painting through IVs in her fingers, staining the room and the monitors, symbolizing her own fall as her name becomes tainted. Then, two versions of Spears, both wearing blue and red dresses with flowing trains, are seen fighting each other, another symbolism, this time of her fighting her inner demons. After this, both versions of Spears, as well as her on the wedding dress, fall exhausted to the ground, symbolizing the lowest point of her life during the breakdown. While interspersed scenes of Spears in the soundstage are shown, the other versions of herself start to wake up, showing her getting her feet back on the ground and making a comeback, refusing to give up. The final scene shows Spears dressed in a short black dress with her dancers in black on a stage, with confetti and pyrotechnics around them. In the final shot a question mark (?) appears in multicolored letters. This final scene shows her as she once was, a superstar who is back to reclaim her title. The video ends with the same multicolored lettering of a question mark, symbolizing the unknown that is to come.


Release and reception

Spears announced through her Twitter account on February 4, 2011, that one
teaser Teaser may refer to: * One who teases * Teaser (animal), a male livestock animal (typically a bull) whose penis has been amputated, "''gomer''" Film exhibition, broadcasting, advertising * Teaser (trailer), a short film used to advertise an ...
would be posted daily during fourteen days. The first teaser posted featured Spears in a flowing white gown, surrounded by TV screens as a light and camera are pointed at her face. Other teasers featured Spears wearing the red outfit, her in the midst of a dance sequence with male dancers, and TV screens showcasing her past music videos. James Montgomery of MTV called the teasers "brilliant" and commented that they "earn dher a spot in promotional history", comparing Spears' and her team use of social media to past campaigns by
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
Radiohead Radiohead are an English rock band formed in Abingdon, Oxfordshire, in 1985. The band consists of Thom Yorke (vocals, guitar, piano, keyboards); brothers Jonny Greenwood (lead guitar, keyboards, other instruments) and Colin Greenwood (bass) ...
and
iamamiwhoami iamamiwhoami ( ) is the electronic music and audiovisual project of Swedish singer-songwriter Jonna Lee in collaboration with her longtime record producer Claes Björklund. The project has, since 2009, released audiovisual series on their ch ...
. On February 6, 2011, she tweeted, "Just saw a new cut of #HIAM. SOOOO excited to share it!" The music video premiered on MTV on February 17, 2011, at 21:55 EST (2:55 UTC). It was followed by a live discussion with special guests on MTV.com at 23:00 EST (04:00 UTC). James Montgomery from MTV said that while the video surpassed her most iconic clips in terms of sheer spectacle, it still displayed a level on restraint in its themes. He summarized the review by saying it was one of her all-time best videos, adding that "there's genuine ''art'' to it, which makes it both beautiful to look at and powerful." Montgomery also found that the video was inspired by the
Graeae In Greek mythology the Graeae ( grc, Γραῖαι; ; English translation: "old women", "grey ones", or "grey witches"; alternatively spelled Graiai and Graiae) were three sisters who had gray hair from their birth and shared one eye and one t ...
, iamamiwhoami, Kanye West's short film '' Runaway'', the music videos for Robyn's " Indestructible", Madonna's "Bedtime Story" and "
Die Another Day ''Die Another Day'' is a 2002 spy film and the twentieth film in the ''James Bond'' series produced by Eon Productions. It was produced by Michael G. Wilson and Barbara Broccoli, and directed by Lee Tamahori. The fourth and final film starrin ...
", ''
The Matrix ''The Matrix'' is a 1999 science fiction action film written and directed by the Wachowskis. It is the first installment in ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, and Joe Pantolia ...
'' franchise, ''
Mortal Kombat ''Mortal Kombat'' is an American media franchise centered on a series of video games originally developed by Midway Games in 1992. The development of the first game was originally based on an idea that Ed Boon and John Tobias had of making a v ...
'', ''The Rocky Horror Picture Show'' and the
Cam de Leon Cam de Leon (born 1961 in Modesto, California) is an American artist who specializes in surreal, dark imagery. He is best known for creating the artwork for Tool's 1991 demo EP ''72826'', the EP ''Opiate'' and the ''Ænima'' album, as well as worki ...
painting ''Ocular Orifice'', which served as one of several covers of the
Tool A tool is an object that can extend an individual's ability to modify features of the surrounding environment or help them accomplish a particular task. Although many animals use simple tools, only human beings, whose use of stone tools dates ba ...
album ''
Ænima ''Ænima'' ( ) is the second studio album by American rock band Tool. It was released in vinyl format on September 17, 1996, and in compact disc format on October 1, 1996, through Zoo Entertainment. The album was recorded and cut at Ocean Way ...
''. Matthew Perpetua of ''Rolling Stone'' called it "a total visual assault", and added that it "is a mix of everything we've come to expect from Britney", such as sexy costumes and elaborate choreography. Aaron Parsley of ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
'' believed that the fight sequence was the highlight of the video, but dismissed the product placement. Bill Lamb of About.com said the video was visually stellar, although he added that it was "difficult to know" if it would "match the impact of" clips such as "Baby One More Time" and "Toxic". Willa Paskin of ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' deemed it as "a high-energy, professional, dance video", but stated that " he visualsmake up for the basic fact that she isn't in the dancing shape, or really, performing shape she once was." Leah Greenblatt of ''Entertainment Weekly'' commanded the direction of Åkerlund, but criticized Spears for her lack of involvement, and commented, "It's hard not to wonder: Is Britney having any fun?" Ed Masley of ''
The Arizona Republic ''The Arizona Republic'' is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper. Since 2000, it has been owned by the Gannett newspaper chain. Copies are sold at $2 daily or at $3 ...
'' stated the video lived up to hype of the teasers, and added that it was unquestionably one of her "artier" videos to date. Drew Grant of
Salon.com ''Salon'' is an American politically progressive/liberal news and opinion website created in 1995. It publishes articles on U.S. politics, culture, and current events. Content and coverage ''Salon'' covers a variety of topics, including re ...
said that despite the product placement, the video " visually stunning, with a ''Matrix'' meets '' The Cell'' vibe that will have Lady Gaga wishing she had thought of IV paint drips first." Alex Catarinella of ''
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' deemed it as her greatest and most mature work, and said the video was ultimately simple in its concept, and added, "The once picture-perfect pop star has returned and is offering fans the new, worn-and-torn and yes, stronger than yesterday Britney." The use of product placement received criticism from the media. Megan Gibson of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' said that the video was "borderline insulting" and commented, "we get that it's hard economic times all around, but couldn't they have been a tad more subtle with t". Liz Kelly of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' called the clip "an
infomercial An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...
" and said, "I would write more, but suddenly feel the need to put on some Make Up Forever and dash out to buy a Sony flat screen TV." "Hold It Against Me" video got a certified in the digital platform
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
.


Live performances

Spears first performed "Hold It Against Me" at
Rain Nightclub Palms Casino Resort is a hotel and casino located near the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by the San Manuel Band of Mission Indians. It includes 703 rooms and a casino. It was originally owned by th ...
in the
Palms Casino Resort Palms Casino Resort is a hotel and casino located near the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by the San Manuel Band of Mission Indians. It includes 703 rooms and a casino. It was originally owned by th ...
on March 25, 2011. Following a montage of her music videos, Spears appeared onstage wearing a sequined bodysuit and was flanked by male dancers. According to Jocelyn Vena of MTV, the performance "included sexy hair-tossing and a wind machine." She also performed "
Big Fat Bass "Big Fat Bass" is a song recorded by American singer Britney Spears for her seventh studio album, ''Femme Fatale'' (2011). It features the vocal collaboration of American rapper will.i.am. The house song was written and produced by will.i.am as ...
" and "
Till the World Ends "Till the World Ends" is a song by American singer Britney Spears from her seventh studio album, ''Femme Fatale'' (2011). It was written by Kesha, Dr. Luke, Alexander Kronlund, and Max Martin, while the production was handled by Luke, Martin an ...
". Spears also taped performances of the songs at the
Bill Graham Civic Auditorium The Bill Graham Civic Auditorium (formerly San Francisco Civic Auditorium) is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people. About the venue The auditorium was designed by re ...
on March 27, 2011, that aired on ''
Good Morning America ''Good Morning America'' (often abbreviated as ''GMA'') is an American morning television program that is broadcast on ABC. It debuted on November 3, 1975, and first expanded to weekends with the debut of a Sunday edition on January 3, 1993. Th ...
'' on March 29, 2011. The same day, Spears performed "Hold It Against Me", "Big Fat Bass" and "Till the World Ends" on ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
''. The song was also performed at 2011's
Femme Fatale Tour The Femme Fatale Tour was the eighth concert tour by American entertainer Britney Spears. It was launched in support of her seventh studio album, ''Femme Fatale'' (2011). It was officially announced in March 2011, with dates for North American v ...
. After a
neon sign In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in Decem ...
reading "Femme Fatale" was lifted from the stage, the show began with a video introduction in which Spears was arrested by the police after a chasing sequence. As she said "I'm not that innocent", a lyric from "Oops!... I Did It Again", the video screens parted and she appeared standing in front of a metallic structure in a silver costume to perform "Hold It Against Me". She was accompanied by her back-up dancers in white and silver costumes. Andrew Matson of ''
The Seattle Times ''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington (s ...
'' said that the performance "set the pace: hot and heavy."


Cover versions

"Hold It Against Me" was covered by American recording artist Miguel for ''Billboard''. English singer-songwriter
Taio Cruz Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
also covered the song, incorporating R&B elements on his version.
Marines Marines, or naval infantry, are typically a military force trained to operate in littoral zones in support of naval operations. Historically, tasks undertaken by marines have included helping maintain discipline and order aboard the ship (refle ...
from the Rein 266 and HMLA 169 helicopter squadrons uploaded a video to YouTube of them
lip synching Lip sync or lip synch (pronounced , the same as the word ''sink'', short for lip synchronization) is a technical term for matching a speaking or singing person's lip movements with sung or spoken vocals. Audio for lip syncing is generated thr ...
to the song in their base in
Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...
. Spears posted the video on her Twitter account and added, "I am in LOVE with this... I always knew our soldiers were fierce! Thanks for everything you guys do." American pop band
Selena Gomez & the Scene Selena Gomez & the Scene was an American pop rock band from Los Angeles, California. Formed in 2008, its last lineup consisted of vocalist Selena Gomez, drummer Greg Garman, bassist Joey Clement, keyboardist Dane Forrest, and guitarist Drew Ta ...
performed a tribute to Spears during their 2011
We Own the Night Tour The We Own the Night Tour was the third and final concert tour by American band Selena Gomez & the Scene, in support of their third and final studio album, ''When the Sun Goes Down (Selena Gomez & the Scene album), When the Sun Goes Down''. Back ...
. They performed "Hold It Against Me" along with a medley of hits that included "...Baby One More Time", " (You Drive Me) Crazy", "Oops!... I Did It Again", "I'm a Slave 4 U" and "Toxic", mixed similar to the Chris Cox Megamix included in '' Greatest Hits: My Prerogative'' (2004). In the 2012 ''
Glee Glee means delight, a form of happiness. Glee may also refer to: * Glee (music), a type of English choral music * ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy * ''Glee'' (Bran Van 30 ...
'' episode "
Britney 2.0 "Britney 2.0" is the second episode of the fourth season of the American musical television series '' Glee'', and the sixty-eighth episode overall. Written by Brad Falchuk and directed by Alfonso Gomez-Rejon, it aired on Fox in the United Stat ...
",
Heather Morris Heather Elizabeth Morris (born February 1, 1987) is an American actress, dancer, singer, and model. She played the role of Brittany Pierce, Brittany S. Pierce in the Fox Broadcasting Company, Fox musical comedy-drama series ''Glee (TV series), G ...
' character
Brittany Pierce Brittany Susan Pierce is a fictional character from the Fox musical comedy-drama series ''Glee''. The character is portrayed by actress Heather Morris, and first appeared in the show's second episode, "Showmance". Brittany was developed by ''Gle ...
performed a cover of the track. The song is also sampled on the
Krewella Krewella is an American electronic dance music band from the Chicago suburb of Northbrook, Illinois, United States, that formed in 2007. Their musical style has been mainly described as EDM, dance-rock, and dance-pop. However, Krewella's style ...
song "Feel Me", as well as the
Sabrepulse Ashley Charles, better known as his pseudonym, Sabrepulse, is an English chiptune musician from Kingston upon Hull, England. He is often cited as being one of the pioneers of the genre known as chipbreak, a fusion of 8-bit music and breakcore ...
song "Paradise".


Track listings

*Digital download #"Hold It Against Me" – 3:49 *Digital download (EP) #"Hold It Against Me" – 3:49 #"Hold It Against Me" ( Jumpsmokers Club Remix) – 6:02 #"Hold It Against Me" (Funk Generation Radio Remix) – 3:48 #"Hold It Against Me" (Video) – 4:28 *CD single #"Hold It Against Me" (Main Version) – 3:49 #"Hold It Against Me" (Instrumental) – 3:49 *Digital download (The Remixes) #"Hold It Against Me" (
Adrian Lux Prinz Adrian Johannes Hynne, better known as Adrian Lux (born 1 May 1986), is a Swedish disc jockey and music producer. His biggest chart success is " Teenage Crime". Adrian Lux released his debut album on the 3rd of April, 2012. The self-titled al ...
&
Nause Nause is a Swedish electro house and house music record production and DJ duo consisting of Jacob Criborn and Leonard Scheja. Career They signed with Warner Music. In 2008, Nause was formed in Stockholm by Jacob Criborn, Kami Montgarde & Leo ...
Radio Edit) – 3:05 #"Hold It Against Me" (Jumpsmokers Club Mix) – 6:02 #"Hold It Against Me" (
Ocelot The ocelot (''Leopardus pardalis'') is a medium-sized spotted wild cat that reaches at the shoulders and weighs between on average. It was first described by Carl Linnaeus in 1758. Two subspecies are recognized. It is native to the southwes ...
Club Mix) – 6:14 #"Hold It Against Me" (Smoke 'N Mirrors Club Mix) – 7:41 #"Hold It Against Me" (Funk Generation Radio Edit) – 3:48 #"Hold It Against Me" (Tracy Young Ferosh Anthem Mix; Full Club) – 8:38 #"Hold It Against Me" (Abe Clements Radio Edit) – 4:02


Credits and personnel

*
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
lead vocals The lead vocalist in popular music is typically the member of a group or band whose voice is the most prominent melody in a performance where multiple voices may be heard. The lead singer sets their voice against the accompaniment parts of t ...
*
Dr. Luke Lukasz Sebastian Gottwald (born September 26, 1973), known professionally as Dr. Luke, Tyson Trax, and Made in China, is an American record producer and songwriter. His professional music career began in the late-night television sketch comedy ...
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
, songwriter, instruments and programming *
Max Martin Karl Martin Sandberg (; born 26 February 1971),Max Martin
allmusic.com
known profess ...
– producer, songwriter, instruments and programming *
Bonnie McKee Bonnie Leigh McKee (born January 20, 1984) is an American singer and songwriter. Her debut album, ''Trouble'', was released in 2004 under Reprise Records. After underperforming, McKee was dropped by her label and took a musical hiatus before e ...
– songwriter, background vocals and guest vocals * Billboard – co-producer, songwriter, instruments and programming * Myah Marie – background vocals * Emily Wright –
engineering Engineering is the use of scientific method, scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad rang ...
* Sam Holland – engineering * Tim Roberts – engineering * Vezna Gottwald – engineering * John Hanes – engineering * Serban Ghenea –
audio mixing Audio mixing is the process by which multiple sounds are combined into one or more channels. In the process, a source's volume level, frequency content, dynamics, and panoramic position are manipulated or enhanced. This practical, aesthetic, ...
Credits adapted from "Hold It Against Me"'s CD single liner notes.


Charts


Weekly charts


Year-end charts


Certifications and sales


Release history


See also

* List of ''Billboard'' Dance Club Songs number ones of 2011 *
List of most expensive music videos This article lists the most expensive music videos ever made, with costs of $500,000 or more. David Bowie's video for the 1981 single " Ashes to Ashes" was the first music video to exceed this sum. Janet Jackson leads with six videos on the list ...


References

{{authority control 2010 songs 2011 singles Britney Spears songs Dance-pop songs Jive Records singles Music videos directed by Jonas Åkerlund Song recordings produced by Max Martin Song recordings produced by Dr. Luke Song recordings produced by Billboard (record producer) Songs written by Max Martin Songs written by Dr. Luke Songs written by Bonnie McKee Billboard Hot 100 number-one singles Canadian Hot 100 number-one singles Number-one singles in Denmark Number-one singles in Finland Number-one singles in New Zealand Ultratop 50 Singles (Wallonia) number-one singles Eurodance songs Katy Perry Songs involved in plagiarism controversies Dubstep songs Songs written by Billboard (record producer)