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"Hive" is a song by American rapper
Earl Sweatshirt Thebe Neruda Kgositsile (born February 24, 1994), also known by his stage name Earl Sweatshirt, is an American rapper, songwriter, and record producer. Kgositsile was originally known by the moniker Sly Tendencies when he began rapping in 2008, ...
, featuring Casey Veggies and
Vince Staples Vincent Jamal Staples (born July 2, 1993) is an American rapper and singer. Staples was once a close associate of Odd Future, Mike G and Earl Sweatshirt in particular. He is currently signed to Motown and Blacksmith Records. Staples rose to ...
, and the third single from his debut studio album '' Doris''. The writing, recording, production and engineering of the track took place at
Syd tha Kyd Sydney Loren Bennett (born April 23, 1992), known professionally as Syd (formerly Syd tha Kyd), is an American musician and singer from Los Angeles, California. She initially gained recognition as a member of the alternative hip hop collective O ...
and
Matt Martians Matthew Martin (born September 12, 1988), better known by his stage name Matt Martians, is an American record producer, illustrator, singer, and songwriter from Atlanta, Georgia. Aside from his solo career, Martians was a founding member of Los ...
' old home, and it was recorded in three hours. The lyrics of the slow-
tempo In musical terminology, tempo ( Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (ofte ...
song describes the rapper's image, who says that he wants his critics and interns to call him nothing less than a synonym of menace. Its
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
was directed by Hiro Murai.


Production and release

"Hive" was written, recorded, produced, and engineered in the
living room In Western architecture, a living room, also called a lounge room (Australian English), lounge (British English), sitting room (British English), or drawing room, is a room for relaxing and socializing in a residential house or apartment. Su ...
of
Syd tha Kyd Sydney Loren Bennett (born April 23, 1992), known professionally as Syd (formerly Syd tha Kyd), is an American musician and singer from Los Angeles, California. She initially gained recognition as a member of the alternative hip hop collective O ...
and
Matt Martians Matthew Martin (born September 12, 1988), better known by his stage name Matt Martians, is an American record producer, illustrator, singer, and songwriter from Atlanta, Georgia. Aside from his solo career, Martians was a founding member of Los ...
' old home in Marina del Rey, California; the music was programmed in
Reason Reason is the capacity of consciously applying logic by drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activities as philosophy, science, ...
. The beat, according to Martians, "got kinda tight, then we started rapping. Next thing we know, Casey comes over with his crew, and there’s like 12 people in our living room, all rapping around Thebe. The mic is in the middle of the room, and Thebe is rapping in front of everybody." The song took a total of three hours to record, with Sweatshirt's verse recorded in only one take before Casey Veggies and Vince Staples did theirs. Martians said that Sweatshirt "works quickly in general: he gets his initial ideas out quickly, then goes back and makes adjustments. That’s a mature thing about his music-making. He knows what he wants to do and what kinds of feelings he wants to convey." The track was later mixed by Jaycen Joshua at Larrabee Sound Studios in
North Hollywood, California North Hollywood is a neighborhood of Los Angeles, California, located in the San Fernando Valley. The neighborhood contains the NoHo Arts District, the El Portal Theatre, several art galleries, and the Academy of TV Arts and Sciences. The North ...
, and mastered by Dave Kutch at the Mastering Palace in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. Sweatshirt first performed "Hive" at the Low End Theory in Los Angeles on March 6, 2013,Diep, Eric (March 7, 2013)
Earl Sweatshirt Debuts New Songs off "Doris"
''XXL''. Retrieved August 25, 2013.
and later at 2013 South by Southwest music festival.Rogulewski, Charley (March 27, 2013)
Earl Sweatshirt Performs "Hive" at SXSW 2013
Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down producti ...
. Retrieved August 25, 2013.
On July 16, he performed it at the first 2013 uncapped
vitaminwater Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May ...
and Fader show in New York, and the song's music video and single was released shortly thereafter.Friedlander, Emilie (July 16, 2013)
Video: Earl Sweatshirt feat. Vince Staples & Casey Veggies, “Hive”
''FADER''. Retrieved August 27, 2013.
The track appears on Sweatshirt's debut album '' Doris'', which was released on August 20.


Composition and critical reception

"Hive" received critical acclaim from music critics upon its release. "Hive" has a slow tempo.
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
wrote the song "doesn't necessarily indicate that he's arl Sweatshirt'sbeen in the lab fleshing out new musical directions. Instead, he’s pushing his deliriously inventive talents further, to work through things that continue to define him."Madden, Mike (July 18, 2013)
Earl Sweatshirt: "Hive" [ft. Vince Staples and Casey Veggies]
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog. Schreiber started Pitchfork while working ...
. Retrieved August 21, 2013.
Critics noted its use of a "thick, ominous, slow-moving bass-roll, ..tingly echoing drums..."Breihan, Tom (July 16, 2013)
Earl Sweatshirt – “Hive” (Feat. Vince Staples & Casey Veggies) Video
Stereogum. Retrieved August 21, 2013.
and light ambience.Tracy, Dylan (August 19, 2013)
Earl Sweatshirt – Doris Album Review
WhatCulture! Retrieved August 21, 2013.
The reason for the song's recording location was to make live instrumentation for the track. Although the song has a less playful feel than "Chum",Earl Sweatshirt - Hive
DJ Booth. Retrieved August 30, 2013.
production similarities with that track were also pointed out by reviewers.sweeneykovar (July 24, 2013)
Earl Sweatshirt – Hive (Ft. Vince Staples & Casey Veggies)
Indie Shuffle. Retrieved August 22, 2013.
WhatCulture! described the instrumental track as "minimalistic as it gets... showcasing the raps even more clear." Earl Sweatshirt's verse focuses on his control over his image, saying that he wants his critics and interns to name him at least a synonym of menace. AbsolutePunk said Sweatshirt describes "how his technical ability as a rapper makes his more crude moments much more interesting than they would be if he just came out and said vulgar things without veiling them with dizzying rhymes and metaphors."Jenkins, Jake (August 21, 2013)
Earl Sweatshirt - Doris
AbsolutePunk. Retrieved August 23, 2013.
Writing for
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
, Mike Madden called the opening blasphemy lyric,McMullen, Chase (August 27, 2013)
Album Review: Earl Sweatshirt – Doris
BPM. Retrieved August 30, 2013.
“Promise Heron I’ll put my fist up after I get my dick sucked”, "the Doris line that stays lodged in my head..."Madden, Mike (August 19, 2013)
Album Review: Earl Sweatshirt – Doris
Consequence of Sound ''Consequence'' (previously ''Consequence of Sound'') is an independently owned New York-based online magazine featuring news, editorials, and reviews of music, movies, and television. In addition, the website also features the Festival Outlook ...
. Retrieved August 23, 2013.
Billboard described "Hive" as "the first track rom ''Doris''where Earl's rapping style (of trying to cram as many words into a short phrase as possible) starts to feel slightly repetitive",Gruger, William (August 20, 2013)
Earl Sweatshirt, 'Doris': Track-By-Track Review
Billboard. Retrieved August 21, 2013.
and found Sweatshirt's "emphasis on syllables" similar to that on his previous track "Earl". Vince Staples' rap differentiates with Sweatshirt's, and references the
Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; ...
in which, according to SPIN, it "injects the small-town terror vibes with some heavy subject matter..."McGovern, Kyle (July 16, 2013)
Earl Sweatshirt Spreads Dread in Video for Holocaust-Referencing 'Hive'
SPIN. Retrieved August 21, 2013.
Both Prefix Magazine and MTV Hive named "Hive" a highlight of ''Doris'', with Prefix writing that Sweatshirt's rap in the song was the "most ambitious" out of the entire album.Weiss, Jeff (August 20, 2013)
If Earl Sweatshirt’s ‘Doris’ Feels Disappointing, It’s Due to Our Own Distorted Perspective
MTV Hive. Retrieved August 21, 2013.
Cook-Wilson, Winston (August 20, 2013)
Album Review: Earl Sweatshirt – Doris
Prefix Magazine. Retrieved August 30, 2013.
In another review of the LP, the song became an
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
pick track.Jeffries, David
Doris – Earl Sweatshirt
''
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
''.
Rovi Corporation TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property ...
. Retrieved August 23, 2013.


Music video

The music video for "Hive" premiered July 15, 2013. It was directed by Hiro Murai and produced by Jason Colon and Danielle Hinde. Editing was done by Isaac Hagy, with
cinematography Cinematography (from ancient Greek κίνημα, ''kìnema'' "movement" and γράφειν, ''gràphein'' "to write") is the art of motion picture (and more recently, electronic video camera) photography. Cinematographers use a lens to foc ...
by Larkin Seiple.OFWGKTA (July 15, 2013). . Retrieved August 21, 2013. It features slowly panned cameras Sweatshirt in dimly lit rooms and on moonroofs with Casey Veggies and Vince Staples, while he is around bikers wearing SBTRKT-like masks.Aguiar, Steven (July 16, 2013)
Earl Sweatshirt’s “Hive” Is Everything We Wanted It to Be
MTV Hive. Retrieved September 12, 2013.
Murai described the video as: The masks were based on old Halloween costumes and a compilation book of drawings by David Lynch. Murai described the drawings as "like terrifying children in Halloween masks from the ‘30s and ‘40s. They’re all just really crudely put together. They’re all literally just like, bags with eyes and mouths drawn on them, but they’re just so awful and terrifying just because it looks so poorly put together." Murai also said the masks were "related to what we did with “Chum.” We were kind of just playing with the images and idea of masks, so we wanted to expand on that a little bit."


Personnel

Credits from liner notes of ''Doris'': *Earl Sweatshirt –
performer The performing arts are arts such as music, dance, and drama which are performed for an audience. They are different from the visual arts, which are the use of paint, canvas or various materials to create physical or static art objects. Perfor ...
,
writer A writer is a person who uses written words in different writing styles and techniques to communicate ideas. Writers produce different forms of literary art and creative writing such as novels, short stories, books, poetry, travelogues, p ...
, producer (credited producer as randomblackdude) *Vince Staples – performer, writer *Casey Veggies – performer, writer *Matt Martians – producer *Syd tha Kyd –
engineer Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the limit ...


Charts


References


External links


Behind-the-scenes images of filming the music video and drawn concepts
{{authority control 2013 songs 2013 singles Earl Sweatshirt songs Vince Staples songs Songs written by Vince Staples Songs written by Earl Sweatshirt