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Hitbox was a
live-streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but ...
esports video game website launched in October 2013. It was a competitor to
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
. It was acquired by
Azubu Azubu was a live streaming esports website. In May 2017, it shut down and was succeeded by Smashcast. History Azubu was founded in 2012 when Lars Windhorst noticed that children were using live streaming services to watch others play video ga ...
, and then became
Smashcast Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017. History Azubu's acquisition of Hitbox was announced in January 2017. At the time, they announced they were "launch a new platform, focu ...
.


History

In November 2015
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, along with
Wargaming A wargame is a strategy game in which two or more players command opposing armed forces in a realistic simulation of an armed conflict. Wargaming may be played for recreation, to train military officers in the art of strategic thinking, or to s ...
and North Base Media, funded Hitbox with investing $4,000,000
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. CEO and co-founder Martin Klimscha was interviewed about Hitbox. He stated that their "goal at the moment is to build a superior live streaming platform", therefore taking on
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
. He also stated that they wanted to improve the game streaming service by reducing latency. He said that Hitbox was to be more than the "streamer and the chatbox", and would "build interactivity into this live streaming experience. Twitch's CEO
Emmett Shear Emmett Shear (born 1983) is an American internet entrepreneur and investor. He is the co-founder of live video platforms Justin.tv and Twitch. He is the chief executive officer of Twitch and is also a part-time partner at venture capital firm Y ...
held an Ask me Anything (AMA) on
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in which he mentioned that Twitch would be implementing "muting of archived streams playing music that was not licensed in previously recorded Video On Demand". He said that Twitch would be "scanning for 'ambient music' being played in the background by streamers". Hitbox hoped to capitalize on this by not being as strict on
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of ...
. In April 2016, Hitbox signed a two-year contract with ESL gaming, Dreamhack, and Wargaming. ESL and Wargaming only exclusively partnered with Twitch in the past. "Hitbox does offer revenue-share for non-partners and their service is slightly more South-African friendly." Hitbox partnered with broadcasting company Nav-TV in
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. A third party has released an app for the company on the
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. There is also an app for Android as well as
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. Hitbox planned to offer a 60
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, 4K resolution streaming service in late 2016. but this plan was canned with its merger and shutdown. Hitbox had about 6 million
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in its later months. They transitioned into using the
HTML5 video The HTML5 specification introduced the video element for the purpose of playing videos, partially replacing the object element. HTML5 video is intended by its creators to become the new standard way to show video on the web, instead of the previo ...
player instead of the
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player. In November 2016 WarGaming among other investors invested $4 million US dollars into Hitbox. On January 10, 2017, Hitbox announced through their blog that they were being acquired by
Azubu Azubu was a live streaming esports website. In May 2017, it shut down and was succeeded by Smashcast. History Azubu was founded in 2012 when Lars Windhorst noticed that children were using live streaming services to watch others play video ga ...
. On May 5, 2017, Hitbox shut down and their website was redirected to
Smashcast Smashcast was a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017. History Azubu's acquisition of Hitbox was announced in January 2017. At the time, they announced they were "launch a new platform, focu ...
, a new
Live-stream Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but ...
service, which they claim is "spiced up with a new design & features and managed by a team consisting of Hitbox and Azubu staff".


References

{{Internet streaming services Video game websites Video game streaming services Entertainment companies established in 2013 Internet properties established in 2013 Internet properties disestablished in 2017 Mass media companies established in 2013 Software companies established in 2013