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Hillcrest Labs was a sensor processing technology company that developed freespace motion-control technology and developed the first motion-controlled remote for
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
.''The Washington Post'' May 1, 2011. Steven Overly
As the TV market shifts, Hillcrest Labs may find its spotlight moment.
/ref> Hillcrest also invented the first graphical zoomable interface for television and Kylo, the first Web browser optimized for television.''Bloomberg Businessweek''. Retrieved November 11, 2011.
Hillcrest Laboratories, Inc.
/ref> The company, based in
Rockville, Maryland Rockville is a city that serves as the county seat of Montgomery County, Maryland, and is part of the Baltimore–Washington metropolitan area. The 2020 census tabulated Rockville's population at 67,117, making it the fifth-largest community in ...
, was acquired by CEVA in July 2019.


History

Founded in 2001 as Hillcrest Communications, the company changed its name to Hillcrest Laboratories in 2005. Founder Dan Simpkins, who had previously founded SALIX technologies, believed that television content was becoming increasingly difficult to navigate, and he wanted to make it easier. To that end, Hillcrest developed Freespace motion sensing technology, which translates a user's gestures into screen motion. This allows a remote control to operate as a mouse for the television. The company also developed a graphical, zoomable interface for television content. Early investors included Grotech Ventures, New Enterprise Associates, and Columbia Capital.''Techjournal South'' April 13, 2011
Rockville-based Hillcrest Labs nabs $5.5M for motion control tech.
/ref>


Timeline

In 2006, Hillcrest introduced its first products: the Loop pointer and the Home television navigation system, with a graphical, zoomable interface.''PC World'' October 2, 2006. Dan Tynan

/ref>''PC Magazine'' January 11, 2006. Jeremy Kaplan
Anywhere, Anytime TV.
/ref>''Cnet.com'' November 8, 2006. Michael Kanellos

/ref>''Popular Mechanics'' 2007. Retrieved November 11, 2011. Glen Derene
Wii 2.0: Loop remote lets you click by gesture.
/ref> In 2007, Logitech licensed Hillcrest's technology for the MX Air, a mouse that could be used in the air.''Popular Mechanics'' October 1, 2009
Logitech's MX Air Cordless Laser Mouse: Best Pointer We've Tried (with Video).
/ref> In 2008, Hillcrest licensed its technology to
Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
, for the Kodak Theater HD Player and Pointer Remote.''Engadget'' January 22, 2009. Paul Miller
Kodak's Theatre HD Player with gyro-based Pointer Remote unboxed and reviewed.
/ref>''The Wall Street Journal'' November 26, 2008. Katherine Boehret
Family Snapshots in the Splendor of HD.
/ref> Also in 2008, Universal Electronics and
Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globa ...
licensed Freespace for use in remote controls.''Electronic Design'' October 8, 2008
Remote Controls Exploit Freespace Technology.
In 2009, Hillcrest released the Loop pointer for sale directly to consumers.''The New York Times'' December 9, 2009. Nick Bilton

/ref>''U.S. News Money'' November 23, 2009. David Lagesse
iCandy: Tech Gifts Beautiful Inside and Out.
/ref>''Bloomberg Business Week'' June 16, 2009. Christ Albrecht

/ref> PC World Magazine named The Loop pointer one of the “top 100 products of the year”''PC World'' October 26, 2009
The PC World 100: Best Products of 2009.
/ref> and one of the “greatest tech designs ever.”''PC World'' July 13, 2009

/ref> In 2010, Hillcrest released the Kylo browser, a free Web browser for
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for se ...
and Mac OS X, optimized for viewing on a TV screen.''Macworld.com'' Mar 22, 2010. Christopher Breen
First Look: Kylo Media Browser.
/ref>
Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series ...
blocked users of Kylo from accessing the site. Hillcrest released a new version that worked with Hulu, and Hulu blocked it again.''The Washington Post'' May 28, 2010. Rob Pegoraro
Kylo TV-friendly browser adds Hulu workaround (update: gets blocked again).
/ref> Also in 2010, LG came out with the Magic Motion remote, which used Hillcrest's technology to allow users to change channels with gestures. In 2011, Hillcrest raised new funding from NEA, AllianceBernstein, Columbia Capital, and Grotech Ventures.''Gigaom.com'' April 13, 2011. Janko Roettgers
Hillcrest Labs Raises $5.5M to Remake Your TV Remote.
On December 20, 2016, InterDigital announced the acquisition of Hillcrest Labs. In January 2018, Hillcrest Labs launched its FSP200 processor. On July 22, 2019, CEVA announced the acquisition of Hillcrest Labs.


Technology and products

Freespace Motion Control Technology Freespace Motion Control Technology combined motion algorithms with MEMS
accelerometer An accelerometer is a tool that measures proper acceleration. Proper acceleration is the acceleration (the rate of change of velocity) of a body in its own instantaneous rest frame; this is different from coordinate acceleration, which is acce ...
s,
gyroscope A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rot ...
s, and other sensors to translate physical motions into cursor movement. The software compensates for human tremor and inadvertent movement, generating natural cursor movement.''TechJournal South'' January 7, 2008
Hillcrest Labs rings up $25M D round.
/ref>''Electronic Design'' September 8, 2011. William Wong
Natural User Interface Employs Sensor Integration.
/ref>''Cable & Satellite International'' September/October, 2011. Stephen Cousins
A view to a thrill.
/ref> The Freespace MotionEngine software was embedded in the Roku 2 "game remote", released in 2011, which uses Freespace to control Roku's streaming players. Freespace is also used by LG for its Smart TVs and Magic Motion Remote. The
Logitech Logitech International S.A. ( ; often shortened to Logi) is a Swiss multinational manufacturer of computer peripherals and software, with headquarters in Lausanne, Switzerland, and Newark, California. The company has offices throughout Europe ...
MX Air Mouse uses Freespace, and Popular Mechanics called this mouse the “best pointer we’ve tried.” Another Freespace-enabled product is the Universal Electronics remote control. Freespace allows users to control
image An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensio ...
s on a screen by using intuitive motions, allowing for a more natural method of interacting with television content compared to directional pads. It is currently used in several products, such as the Magic Motion motion-sensing remote controls that come with some of LG Electronics’ televisions.''The Wall Street Journal'' August 25, 2010. Nick Wingfield
Hillcrest Sees More Movement from TV, Game Companies.
/ref>''Engadget.com'' August 26, 2010. Tim Stevens
Hillcrest Labs brings LG's Magic Motion remote to life, cheekily points out that Sony uses it, too.
/ref>''PC Magazine'' August 26, 2010. Mark Hachman
Hillcrest Wireless Mouse Coming to LG TVs, Sony Gaming.
/ref> Other licensees of Freespace include Logitech,
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
's videogame division, Roku,''The Daily Record'' August 19, 2011
Hillcrest Lab software licensed by Roku.
/ref> Universal Electronics,''Engadget'' March 17, 2008. Steven Kim
Universal Electronics licenses motion control, hopes you don't put your eye out.
and Zillion TV.''The New York Times'' March 4, 2009. Saul Hansell
ZillionTV: Another Set-Top Box, With Ads.
/ref>''The New York Times'' March 5, 2009. Eric Taub
“What’s On Tonight?” Just Got Easier.
/ref> The Loop pointer The Loop pointer, enabled by Hillcrest's Freespace technology, was designed to act as a mouse for television. Similar to the LG Magic Remote, the Loop senses the viewer's wrist movements and translates the gestures into onscreen movement. It has four buttons and a scroll wheel. The Loop doesn't need to be pointed at the PC, or have a direct line of sight.''Forbes.com'' November 16, 2007. Camilla Webster
Dream Tech Toys
/ref>''The New York Times'' June 15, 2009. Eric Taub
A Wireless Mouse That's Surfaceless Too.
/ref>''Gizmodo'' June 15, 2009. Mark Wilson
The Loop Controls Your TV Like the Wii for $100
/ref> The Scoop pointer The Scoop pointer is a Freespace enabled in-air mouse that succeeded its heavier Loop predecessor. It has nine buttons and a scroll wheel. Kylo Web browser Kylo is a free Web browser that was optimized for the TV screen with a
10-foot user interface In computing, 10-foot user interface ("10-foot UI"), also known as a 3-meter user interface (especially for international marketing), is a graphical user interface designed for televisions. Compared to desktop computer and smartphone user int ...
. It has large fonts and buttons, and an onscreen keyboard. The Kylo browser was released in March 2010, and was available for Windows and Mac OS X.


Legal

On August 19, 2008, Hillcrest Laboratories filed a complaint against
Nintendo is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...
with the U.S International Trade Commission, alleging that the Wii Remote infringed on three of its patents. A fourth Hillcrest patent (for graphical interfaces displayed on television screens) was also allegedly violated. Hillcrest sought a ban on Wii consoles imported to the U.S. On August 24, 2009, Nintendo and Hillcrest reached a settlement, although the terms were not publicly disclosed.


Awards

*CES Best of Innovations in the video accessories category (2006) *Popular Mechanics Editors Choice (2007) *The Gazette of Politics and Business 25 CEOs You Need to Know (2008) *Washington Smart CEO Future 50 (2009) *PC World Top 100 (2009) *CES Innovations Design and Engineering Award Honoree (2010, 2011, 2012)


See also

*


References


External links

*{{Official website, 1=http://www.hillcrestlabs.com (redirects to CEVA's website) Companies based in Rockville, Maryland Technology companies established in 2001 Defunct technology companies of the United States Gesture recognition 2019 mergers and acquisitions