Heritage Makers is a

direct selling Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money ...

company that sells personalized hardcover books. It was founded in 2004 by through the merger of My Family Tales and Heritage Home Studios. Consultants are paid commissions and bonuses to conduct home party workshops where they sell a variety of products, including custom hardcover storybooks, greeting cards, and other printed products. The company is a member of the Direct Selling Association.

History

Sharon Gibb Murdoch and Candace A. May founded My Family Tales after successfully pitching a product idea for custom photo and memory books for babies to

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in 2002. My Family Tales merged with Heritage Home Studios—a company owned by Doug Cloward that created DVDs of photos and videos for consumers—to form Heritage Makers in January 2004, partially funding the $3 million to $5 million through investment by a friend who owned a sprinkler company. MyFamily.com purchased the company in September 2005. In 2006, the company became a member of the Direct Selling Association. A 2007 investment of $1.5 million allowed it to expand its electronic services. A 2009 '' The Salt Lake Tribune'' article said that

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's '' Good Morning America'' viewed Heritage Makers as "a good direct-selling company to join" and

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

's ''

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'' saw it as "one of the best personalized gifts around". In 2013, the company was sold to Youngevity International.

Products

The company sells custom photo and memory hardcover books to consumers using

direct sales Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money f ...

online and through consultants who organize home-based selling parties. Heritage Makers provides an online service allowing customers to upload photos, choose book layout styles, and access a clip-art library to create their own projects. The company also sells greeting cards and other printed items.

References

Book publishing companies based in Utah Companies based in Utah Publishing companies established in 2004 2002 establishments in Utah {{US-publish-company-stub