Havoline is a motor oil

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

currently commercialized by

Chevron Chevron (often relating to V-shaped patterns) may refer to: Science and technology * Chevron (aerospace), sawtooth patterns on some jet engines * Chevron (anatomy), a bone * '' Eulithis testata'', a moth * Chevron (geology), a fold in rock la ...

. The brand had been previously owned by

Texaco Texaco, Inc. ("The Texas Company") is an American oil brand owned and operated by Chevron Corporation. Its flagship product is its fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an independent company unt ...

(since 1931), until the company was acquired by Chevron in 2001.

History

First introduced in 1904, the Havoline motor oil brand was named by Havemeyer Oil Company of New York. In 1906 the Havoline Oil Company separated from the Havemeyer Oil Company. In May 1909, It was bought by the Indian Refining Company, and registered as an official product of the company but kept the logo. By 1910, the Indian Refining Company already had the Havoline oil manufactured. To boost sales & advertise the product they offered to fuel the first plane to fly coast to Coast. Over 300 auto makers wanted it. In 1915 due to over production they had to halt operations. In 1931 it once again changed hands when the Texas Oil company (now

) bought the Indian Refining Company. In 1946 a breakthrough in technology improved Havoline. In 1962 they changed the logo, replacing the old Indian logo. That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 'Improved Havoline & All Temperature Havoline' were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super-Premium. In 1984 a major breakthrough came with the SAW 20W-50 to keep up with growing demand. In 1991 they launched the Formula 3, which became popular all over the world. In 2001 a new logo and package design came out for the whole line of products. In 2001, Texaco merged with Chevron but the Havoline brand name has been retained for all Texaco motor oils and other lubricating products along with anti-freezes. The Havoline brand now carries the Chevron logo.

Sponsorships

In 1972, Havoline sponsored Emerson Fittipaldi, who became a world champion in

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

. In 1978, they sponsored Janet Guthrie, a CART and

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...

driver. From 1987 to 2002, Havoline sponsored the Robert Yates Racing #28 car in the NASCAR Cup Series. Also, Havoline sponsored Newman/Haas Racing from 1989 to 2002, which featured notable drivers such as Mario Andretti, Michael Andretti,

Nigel Mansell Nigel Ernest James Mansell, (; born 8 August 1953) is a British retired racing driver who won both the Formula One World Championship ( 1992) and the CART Indy Car World Series (1993 CART World Series Season, 1993). Mansell was the reigning ...

, Christian Fittipaldi, and Cristiano da Matta. Havoline's recent sponsorship was with Juan Pablo Montoya in the #42 Dodge for Chip Ganassi Racing with Felix Sabates. At the end of the 2008 NASCAR season, Texaco / Havoline officially ended their sponsorship with NASCAR and Chip Ganassi Racing. This brings to a close a 20+-year relationship with the sport. After ending its sponsorship with NASCAR, Havoline became a sponsor of the

Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate athletic conference located in the eastern United States. Headquartered in Greensboro, North Carolina, the ACC's fifteen member universities compete in the National Collegiate Athletic Assoc ...

. Havoline returned as a NASCAR sponsor with a 3 race deal with ThorSport Racing, for Ben Rhodes, driver of the 99 truck.

Varieties

*Havoline Motor Oils *Havoline High-Mileage Protection Motor Oils *Havoline Synthetic Motor Oils *Havoline Synthetic Blend Motor Oil *Texaco Ursa Super Plus Motor Oils *Texaco Ursa Extra Duty Motor Oils *Havoline Two-Cycle Engine Oil

References

External links

*
Notes on the history of Indian Refining Company
{{Chevron Corporation Texaco Motor oils Products introduced in 1904