Harrison Alan "Buzz" Price (May 17, 1921 – August 15, 2010) was a research economist specializing in how people spend their leisure time and resources. Price guided

Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...

in the siting and development of

Disneyland Disneyland is a theme park in Anaheim, California. Opened in 1955, it was the first theme park opened by The Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney. Disney initially envisio ...

in Southern California and of

Walt Disney World The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake and Lake Buena Vista, Florida, United States, near the cities of Orlando and Kissimmee. Opened on October 1, 1971, ...

in Central Florida.

Early life and education

Price was born in

Oregon City, Oregon ) , image_skyline = McLoughlin House.jpg , imagesize = , image_caption = The McLoughlin House, est. 1845 , image_flag = , image_seal = Oregon City seal.png , image_map ...

on May 17, 1921, and moved with his family to

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

in 1930. Price earned his undergraduate degree in 1942 from the

California Institute of Technology The California Institute of Technology (branded as Caltech or CIT)The university itself only spells its short form as "Caltech"; the institution considers other spellings such a"Cal Tech" and "CalTech" incorrect. The institute is also occasional ...

, where he majored in

mechanical engineering Mechanical engineering is the study of physical machines that may involve force and movement. It is an engineering branch that combines engineering physics and mathematics principles with materials science, to design, analyze, manufacture, ...

. He served in the

United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, ...

during

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

and then spent three years as a sales engineer in South America before returning to the United States to attend

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is conside ...

, where he earned a

Master of Business Administration A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...

degree in 1951.Fox, Margalit
"Harrison Price, a Planner of Disney Parks, Dies at 89"
''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', August 21, 2010. Accessed August 22, 2010.

Career

Price's method of leisure-time economic analysis combined aspects of architecture and planning, along with economics and sociology. While with the Stanford Research Institute (now

SRI International SRI International (SRI) is an American nonprofit scientific research institute and organization headquartered in Menlo Park, California. The trustees of Stanford University established SRI in 1946 as a center of innovation to support economic ...

), Price worked for Walt Disney starting in 1953, producing 150 studies regarding the development of potential theme parks. Price considered several locations in Southern California for the company's first theme park, suggesting that Disneyland be located in

Anaheim Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most ...

after considering accessibility, climate and projected profitability. Price performed research in the 1960s for a Disney park to be located on the East Coast, Price considered prospective locations in Florida,

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and Washington, D.C. before deciding that the

Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

area would be the preferable site for Walt Disney World given its mild winters. He also helped in the selection of Chiba,

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...

for the site of

Tokyo Disneyland (local nickname ''TDL'') is a theme park at the Tokyo Disney Resort in Urayasu, Chiba Prefecture, Japan, near Tokyo. Its main gate is directly adjacent to both Maihama Station and Tokyo Disneyland Station. It was the first Disney park to ...

Michael Eisner Michael Dammann Eisner (born March 7, 1942) is an American businessman and former chairman and chief executive officer (CEO) of The Walt Disney Company from September 1984 to September 2005. Prior to Disney, Eisner was president of rival film s ...

credited Price with being "as much responsible for the success of the Walt Disney Co. as anybody except Walt Disney himself". Price went into business for himself and formed Economics Research Associates in 1958, which he sold off in 1969. In 1978, he established the Harrison Price Company. As a consultant, Price advised the developers of the

1964 New York World's Fair The 1964–1965 New York World's Fair was a world's fair that held over 140 pavilions and 110 restaurants, representing 80 nations (hosted by 37), 24 US states, and over 45 corporations with the goal and the final result of building exhibits or ...

in New York and the

1984 Louisiana World Exposition The 1984 Louisiana World Exposition was a World's Fair held in New Orleans, Louisiana, United States. It was held 100 years after the city's earlier World's Fair, the World Cotton Centennial in 1884. It opened on Saturday, May 12, 1984, and ende ...

, as well as for theme parks such as

Busch Gardens Busch Gardens is the name of two amusement parks in the United States, owned and operated by SeaWorld Parks & Entertainment. The original park is in Tampa, Florida, and the second park is in Williamsburg, Virginia. There were also previously B ...

, Knott's Berry Farm,

SeaWorld SeaWorld is an American theme park chain with headquarters in Orlando, Florida. It is a proprietor of marine mammal parks, oceanariums, animal theme parks, and rehabilitation centers owned by SeaWorld Parks & Entertainment (one park will be ...

and

Six Flags Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. It has properties in Canada, Mexico, and the United States. Six Flags owns the most theme parks and waterparks combined of any a ...

. He was one of the founders of the

California Institute of the Arts The California Institute of the Arts (CalArts) is a private art university in Santa Clarita, California. It was incorporated in 1961 as the first degree-granting institution of higher learning in the US created specifically for students of both ...

, created based on a concept of Walt Disney that became the first degree-granting institution of higher learning in the United States created specifically for students of both the visual and the performing arts. In 2004, Price published an autobiography titled ''Walt's Revolution!: By the Numbers''. His brother-in-law was conductor Robert Shaw.

Death

A resident of

Pomona, California Pomona is a city in Los Angeles County, California. Pomona is located in the Pomona Valley, between the Inland Empire and the San Gabriel Valley. At the 2020 census, the city's population was 151,713. The main campus of California State Polyt ...

, Price died there at age 89 on August 15, 2010, due to

anemia Anemia or anaemia (British English) is a blood disorder in which the blood has a reduced ability to carry oxygen due to a lower than normal number of red blood cells, or a reduction in the amount of hemoglobin. When anemia comes on slowly, t ...

. He was survived by his wife, the former Ann Shaw, as well as by two daughters, two sons, nine grandchildren and two great-grandchildren.

Awards

References

External links

The Harrison "Buzz" Price Papers at the UCF Library Special Collections & University Archives
{{DEFAULTSORT:Price, Harrison 1921 births 2010 deaths Economists from Oregon California Institute of Technology alumni Deaths from anemia People from Oregon City, Oregon People from Pomona, California Stanford University alumni SRI International people Economists from California United States Army personnel of World War II