Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by

Isaac Tigrett Isaac Burton Tigrett (born November 28, 1948, Jackson, Tennessee) is an American businessman, best known as the co-founder of Hard Rock Café and House of Blues. Early life Isaac Tigrett belonged to a well-to-do business family and was raised ...

and Peter Morton in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

. In 1979, the cafe began covering its walls with

rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a genre of popular music that evolved in the United States during the late 1940s and early 1950s. It originated from African-American music such as jazz, rhythm ...

memorabilia A souvenir (), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a ...

, a tradition which expanded to others in the chain. In 2007, Hard Rock Cafe International (USA), Inc. was sold to the

Seminole Tribe of Florida The Seminole Tribe of Florida is a federally recognized Seminole tribe based in the U.S. state of Florida. Together with the Seminole Nation of Oklahoma and the Miccosukee Tribe of Indians of Florida, it is one of three federally recognized ...

and was headquartered in

Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

, until April 2018, when the corporate offices were relocated to

Davie, Florida Davie is a town in Broward County, Florida, United States, approximately north of Miami. The town's population was 110,320 at the 2020 census. Davie is a principal town of the Miami metropolitan area, which was home to an estimated 6,198,782. ...

. As of July 2018, Hard Rock International has venues in 74 countries, including 172 cafes, 37 hotels, and 4 casinos. On June 10, 2021, Hard Rock announced

Lionel Messi Lionel Andrés Messi (; born 24 June 1987), also known as Leo Messi, is an Argentine professional footballer who plays as a forward for club Paris Saint-Germain and captains the Argentina national team. Widely regarded as one of the g ...

as its Hard Rock brand ambassador as the company celebrated its 50th anniversary.

History

Restaurants

The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park,

Mayfair Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive districts in the world ...

, under the ownership of two Americans,

and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. In 1978, a second location was opened in

Toronto, Canada Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

. The chain began to expand worldwide in 1982 with locations, among others, in

Jackson, Tennessee Jackson is a city in and the county seat of Madison County, Tennessee, United States. Located east of Memphis, it is a regional center of trade for West Tennessee. Its total population was 68,205 as of the 2020 United States census. Jackson ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. Si ...

, and

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitu ...

. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (

Biloxi Biloxi ( ; ) is a city in and one of two county seats of Harrison County, Mississippi, United States (the other being the adjacent city of Gulfport). The 2010 United States Census recorded the population as 44,054 and in 2019 the estimated popu ...

Pigeon Forge Pigeon Forge is a mountain resort city in Sevier County, Tennessee, in the southeastern United States. As of the 2020 census, the city had a total population of 6,343. Situated just 5 miles (8 km) north of Great Smoky Mountains National Pa ...

Key West Key West ( es, Cayo Hueso) is an island in the Straits of Florida, within the U.S. state of Florida. Together with all or parts of the separate islands of Dredgers Key, Fleming Key, Sunset Key, and the northern part of Stock Island, it cons ...

) to large metropolises (

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...

Baltimore Baltimore ( , locally: or ) is the most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic, and the 30th most populous city in the United States with a population of 585,708 in 2020. Baltimore was ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

, Washington, D.C.). Hard Rock Cafe typically does not franchise cafe locations in the United States. All U.S. cafes are corporate owned and operated, except for cafes in

Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough C ...

and in the Four Winds New Buffalo casino. However, in the transition of the

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Veg ...

Hard Rock Hotel property, originally owned and then later sold to

Rank Rank is the relative position, value, worth, complexity, power, importance, authority, level, etc. of a person or object within a ranking, such as: Level or position in a hierarchical organization * Academic rank * Diplomatic rank * Hierarchy * ...

by founder Peter Morton, Morton retained hotel naming rights west of

the Mississippi The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it ...

. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in

Albuquerque Albuquerque ( ; ), ; kee, Arawageeki; tow, Vakêêke; zun, Alo:ke:k'ya; apj, Gołgéeki'yé. abbreviated ABQ, is the most populous city in the U.S. state of New Mexico. Its nicknames, The Duke City and Burque, both reference its founding i ...

and

Tulsa Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region wit ...

. (The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013.) Additional casino hotels franchised from Morgan's were subsequently opened in

Sioux City Sioux City () is a city in Woodbury and Plymouth counties in the northwestern part of the U.S. state of Iowa. The population was 85,797 in the 2020 census, making it the fourth-largest city in Iowa. The bulk of the city is in Woodbury County ...

, Iowa and

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...

, Canada. A Hard Rock Cafe exists in Empire, Colorado, which was established in 1934 that is not part of the chain. In 1990,

The Rank Group The Rank Group is a gambling company based in the United Kingdom. Rank was involved in the cinema and motion picture industry until 2006, and continues to use the Gongman logo originally used by the Rank Organisation's film distribution subsi ...

, a London-based leisure company, acquired

Mecca Leisure Group Mecca Leisure Group (also known as Mecca Leisure Ltd, Mecca Ltd, and Mecca Dance Ltd) was a British business that ran nightclubs, hotels, theme parks, bingo parlours and Hard Rock Cafes. During the 1960s, Mecca was a centre of entertainment wit ...

and continued expansion of the concept in its geographic territory. Rank went on to purchase ''Hard Rock America'' from Peter Morton as well as ''Hard Rock Canada'' from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the

acquired ''Hard Rock Cafe International, Inc.'' and other related entities from Rank for US$965 million. In 2008, anonymous members of the wait staff in London criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating the tips to staff wages, thus bringing their salaries within the minimum wage requirements. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.

Music memorabilia

Jon Bon Jovi guitar, Moscow Hard Rock Cafe

HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from

Eric Clapton Eric Patrick Clapton (born 1945) is an English rock and blues guitarist, singer, and songwriter. He is often regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s list o ...

, who was a regular at the first restaurant in

. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted

Pete Townshend Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is co-founder, leader, guitarist, second lead vocalist and principal songwriter of the Who, one of the most influential rock bands of the 1960s and 1970s. Towns ...

The Who The Who are an English rock band formed in London in 1964. Their classic lineup consisted of lead singer Roger Daltrey, guitarist and singer Pete Townshend, bass guitarist and singer John Entwistle, and drummer Keith Moon. They are considered ...

to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete." Hard Rock's archive includes over 80,000 items, and is the largest private collection of Rock and Roll memorabilia in the world. Marquee pieces from the collection were briefly displayed in a Hard Rock museum named "The Vault" in

from January 2003 until September 2004. After the closure, items were distributed to various restaurant locations. The London Vault remains open and free to visitors, located in the retail Rock Shop of the original cafe. The Hard Rock Café is also in possession of a

Bedford VAL The Bedford VAL is a type of coach chassis that was built by Bedford in the United Kingdom from the mid-1960s to the early 1970s. It was unusual at the time for its multi-axle design, in a " chinese six" wheelplan, i.e. with two front steerin ...

three axle coach used in the 1967 Beatles film ''Magical Mystery Tour''. The vehicle was completely refurbished after filming. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in

. In 2001, a competition was run to win the actual bus, but it was never given away and remained with the cafe.

Expansion into other businesses

Casinos and hotels

In 1995, Peter Morton spent $80 million to open the Hard Rock Hotel near the

Las Vegas Strip The Las Vegas Strip is a stretch of Las Vegas Boulevard South in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of the Las Vegas cit ...

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

. A subsequent $100 million expansion in 1999 nearly doubled the hotel's capacity. In May 2006, Morton sold the Hard Rock Hotel & Casino, Las Vegas to Morgans Hotel Group for $770 million, including the rights to the ''Hard Rock Hotel'' brand west of the

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

, including

Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...

, California, Australia, and

Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. The ...

. The hotel began another expansion in 2007 at a cost of $750 million. The project added 875 rooms in two towers and expanded meeting space. In March 2011, Morgans surrendered control of the property to partner

Brookfield Asset Management Brookfield Asset Management Inc. is a Canadian multinational company that is one of the world's largest alternative investment management companies, with over US$725 billion of assets under management in 2022. It focuses on direct contro ...

, citing the high debt on the property in the face of the economic downturn. In April 2018, the Hard Rock Hotel in

was sold to

Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...

with plans to renovate the property under the

Virgin Hotels Virgin Hotels is a brand of hotels created by Sir Richard Branson's Virgin Group, launched in 2010. History In October 2011 Virgin Hotels bought the 27-story Old Dearborn Bank Building in the Loop area of Chicago for $14.8 million from Urban ...

brand; the new Virgin property debuted in March 2021. Today, the Seminole Tribe of Florida owns and operates all units except the Sioux City, Tulsa, and Vancouver properties. In 2004, Hard Rock International and

Sol Melia Sol or SOL may refer to: Astronomy * The Sun Currency * SOL Project, a currency project in France * French sol, or sou * Argentine sol * Bolivian sol, the currency of Bolivia from 1827 to 1864 * Peruvian sol, introduced in 1991 * Peruvian sol ...

Hotels and Resorts launched Lifestar Hoteles España SL, a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

that intended to manage Europe's first Hard Rock Hotel in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...

, but it was never opened as a Hard Rock property upon the dissolution of the joint venture in 2007. The other joint venture hotels are in Chicago, New York, and San Diego (the San Diego property includes Hard Rock condominiums). Hard Rock also operates hotels and resorts in

(a joint venture with

Loews Hotels Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in the United States and Canada. Loews' hotels and resorts are located in major North American city centers and resort destinations. Headquartered in New Yor ...

);

Bali Bali () is a province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller neighbouring islands, notably Nusa Penida, Nusa Lembongan, and ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...

; and

Pattaya Pattaya ( th, พัทยา, , ) is a city in Thailand. It is on the east coast of the Gulf of Thailand, about southeast of Bangkok, within, but not part of, Bang Lamung district in the province of Chonburi. Pattaya City ( th, เมือ� ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

, (a joint venture with Ong Beng Seng/Hotel Properties Limited). Hard Rock International continues to expand internationally (including hotels, casinos, resorts, and condominiums) through several joint ventures (Becker Ventures, Ong Beng Seng/Hotel Properties Limited and Loews Hotels), including hotels in Chicago, Bali, Orlando,

Penang Penang ( ms, Pulau Pinang, is a Malaysian state located on the northwest coast of Peninsular Malaysia, by the Malacca Strait. It has two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai on the M ...

, San Diego, Singapore, and planned openings in Abu Dhabi, Cancun, Dubai, Hungary, Panama, Punta Cana and Puerto Vallarta, as well as hotel-casinos in

Hollywood, Florida Hollywood is a city in southern Broward County, Florida, United States, located between Fort Lauderdale and Miami. As of July 1, 2019, Hollywood had a population of 154,817. Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is no ...

;

Tampa, Florida Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough ...

; Las Vegas, Nevada; and

Catoosa, Oklahoma Catoosa is a city in Rogers and Wagoner counties in the U.S. state of Oklahoma. The population was 7,159 at the 2010 census compared to 5,449 at the 2000 census. This was a 31.2 percent increase during the decade.Tulsa Tulsa () is the second-largest city in the state of Oklahoma and 47th-most populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tulsa Metropolitan Area, a region wit ...

. (The Hard Rock Casino in Biloxi, MS is owned by Twin River Management Group, Inc.) Opened on 20 January 2010 in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Sentosa Sentosa Island, known mononymously as Sentosa, and formerly ''Pulau Belakang Mati'', is an island located off the southern coast of Singapore's main island. The island is separated from the main island of Singapore by a channel of water, the K ...

, the Hard Rock Hotel at

Resorts World Sentosa Resorts World Sentosa ( abbreviation: RWS) is an integrated resort on the island of Sentosa, which is located off the southern coast of Singapore. The key attractions within RWS include one of Singapore's two casinos, a Universal Studios Sing ...

is owned by the

Genting Group The Genting Group is a company headquartered in the Wisma Genting in Kuala Lumpur, Malaysia. It comprises the holding company Genting Berhad (), its listed subsidiaries Genting Malaysia Berhad (), Genting Plantations Berhad (), Genting Singapore ...

. The Hotel Zoso in

Palm Springs, California Palm Springs (Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Riverside County by lan ...

was converted into a 160-room Hard Rock Hotel and opened in 2014. A location in

Atlantic City, New Jersey Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, boardwalk, and beaches. In 2020, the city had a population of 38,497.

was planned in 2010, but those plans were canceled in 2012; however, in 2017, they acquired from

Icahn Enterprises Icahn Enterprises L.P. is an American conglomerate headquartered at Milton Tower in Sunny Isles Beach, Florida. The company has investments in various industries including energy, automotive, food packaging, metals, real estate and home fashion. ...

the closed Trump Taj Mahal, which in 2018 was reopened as Hard Rock Hotel & Casino Atlantic City. All-inclusive resorts operate under the Hard Rock brand in the Dominican Republic and Mexico. In 2013, the

Hard Rock Rocksino Northfield Park MGM Northfield Park (previously Hard Rock Rocksino Northfield Park) is a racino in Northfield, Ohio, U.S.A., a community near Cleveland. Northfield Park conducts more than 200 harness racing nights each year. It is owned by Vici Properties and op ...

opened as a joint slot machine and track venture., near

Cleveland, Ohio Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S ...

. Then in early 2019, it was announced that JACK Cincinnati Casino in

Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line w ...

was sold for $745 million to Vici Properties and Hard Rock International, with Vici acquiring the land and buildings for $558 million and Hard Rock buying the operating business for $187 million. Hard Rock would lease the casino from Vici for $43 million per year, and would rebrand it as Hard Rock Casino Cincinnati. Canada had numerous restaurants but many of them closed, notably the one at Yonge-Dundas Square in Toronto in May 2017, which had been the chain's second location, leaving just two in that country, Niagara Falls, Ont., and the Hard Rock Casino in Coquitlam, B.C. In 2015, Hard Rock announced a new hotel in

Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish period and between 1991 and 2000, is the capital city of Colombia, and one of the larges ...

, Colombia, which will open in 2019. The company had plans to open in the biggest financial district in Colombia, the ''Centro Internacional'', but it revised those plans. The hotel will be located in the exclusive ''

Zona Rosa de Bogotá Chapinero is the 2nd locality of Bogotá, capital of Colombia. It is located in the north of the city and is one of the more affluent districts of the city. This district is mostly inhabited by upper class residents. The boundaries are Calle 39 ...

'', home of luxury boutiques. In July 2019, Hard Rock International announced plans for a casino in

Rockford, Illinois Rockford is a city in Winnebago County, Illinois, located in the far northern part of the state. Situated on the banks of the Rock River, Rockford is the county seat of Winnebago County (a small portion of the city is located in Ogle County). ...

, about 75 miles west of

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

along

I-90 Interstate 90 (I-90) is an east–west transcontinental freeway and the longest Interstate Highway in the United States at . It begins in Seattle, Washington, and travels through the Pacific Northwest, Mountain West, Great Plains, Midwest, an ...

. Two other proposals were made for the city's lone casino license, but the city council only recommended the Hard Rock proposal to the Illinois Gaming Board, who will decide which site will get the license. The temporary casino, named Rockford Casino-A Hard Rock Opening Act, opened on November 10, 2021. It features a Rock Shop, Hard Rock memorabilia, slots, and two restaurants. The permanent casino is planned to open within two years and feature a Hard Rock Cafe, live music venue, 90 foot tall replica of a Rick Nielson guitar, and will be a full-fledge Hard Rock Casino. In November 2019, Hard Rock Hotel & Casino Sacramento at Fire Mountain opened adjacent to the

Toyota Amphitheatre The Toyota Amphitheatre is an outdoor amphitheater in unincorporated Yuba County, California, United States. It lies in-between Plumas Lake and Wheatland; 35 miles north of Sacramento and 10 miles south of Marysville. It holds 18,500 specta ...

near

Wheatland, California Wheatland is the second-largest city by population in Yuba County, California, United States. The population was 3,456 at the 2010 census, up from 2,275 at the 2000 census. Wheatland is located southeast of Marysville. Geography Wheatland is ...

. Also in November, Hard Rock announced a new hotel in

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaW ...

, Brazil, in the heart of popular

Paulista Avenue Paulista Avenue (Avenida Paulista in Portuguese, ''Paulista'' being the demonym for those born in the state of São Paulo) is one of the most important avenues in São Paulo, Brazil. It stretches and runs northwest to southeast. Its northwes ...

. In January 2021, it was announced that Hard Rock will be opening a new hotel in

London, Ontario London (pronounced ) is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River, approximat ...

, Canada, with a 353-room hotel slated to finish construction in 2025. It will be located in the 100 Kellogg Lane complex. In May 2021, a $300 million Hard Rock Casino location opened in

Gary, Indiana Gary is a city in Lake County, Indiana, United States. The city has been historically dominated by major industrial activity and is home to U.S. Steel's Gary Works, the largest steel mill complex in North America. Gary is located along th ...

about 35 minutes east of

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

. Branded as Hard Rock Casino Northern Indiana, the location includes memorabilia from local natives

Jackson 5 The Jackson 5 (sometimes stylized as the Jackson 5ive, also known as the Jacksons) are an American pop band composed of members of the Jackson family. The group was founded in 1964 in Gary, Indiana, and for most o ...

and a 1,950-seat Hard Rock Live performance hall. In December 2021, Hard Rock purchased a casino on the

The Mirage The Mirage is a casino resort on the Las Vegas Strip in Paradise, Nevada, United States. It is owned by Vici Properties and operated by Hard Rock International. The 65-acre property includes a casino and 3,044 rooms. Golden Nugget, Inc., le ...

, from

MGM Resorts Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by amazon (company), Amazon through MGM Holdings, founded o ...

for $1.075 billion. The deal closed in December 2022. The property will be completely renovated, but is permitted to keep using "The Mirage" name for up to 3 years. A new 36-story hotel tower in the shape of a

guitar The guitar is a fretted musical instrument that typically has six strings. It is usually held flat against the player's body and played by strumming or plucking the strings with the dominant hand, while simultaneously pressing selected string ...

, like the one at the Seminole Hard Rock, will be added. During the summer of 2022 Hard Rock Hotel Marbella opened its doors to the public offering 384 rooms and 6 restaurants, roof top bar and sea views. The hotel was formally the H10 Andalusia Plaza.The Hard Rock Marbella Hotel is just a short walk into Puerto Banus. Other international locations include: *

Hard Rock Casino Vancouver Hard Rock Casino Vancouver (formerly Boulevard Casino) in Coquitlam, British Columbia is the largest casino in the province of British Columbia by gaming space. The casino is open 24 hours a day and is owned by Great Canadian Entertainment. Acc ...

Coquitlam Coquitlam ( ) is a city in the Lower Mainland of British Columbia, Canada. Mainly suburban, Coquitlam is the sixth-largest city in the province, with a population of 148,625 in 2021, and one of the 21 municipalities comprising Metro Vancouver. ...

, B.C., Canada * Hard Rock Hotel and Casino Punta Cana, Macao, Dominican Republic * Hard Rock Hotel Bali, Bali, Indonesia * Hard Rock Hotel Dublin, Dublin, Ireland * Hard Rock Hotel Cancun, Cáncun, Mexico * Hard Rock Hotel Davos, Davos, Switzerland * Hard Rock Hotel Fortaleza, Fortaleza, Brazil (Under Construction) * Hard Rock Hotel Goa, Bardez, India * Hard Rock Hotel Ibiza, Islas Baleares, Spain * Hard Rock Hotel Ilha do Sol, Paraná, Brazil (Under Construction) * Hard Rock Hotel Panama Megapolis, Panama City, Panama * Hard Rock Hotel Penang, Penang, Malaysia * Hard Rock Hotel Desaru Coast, Johor, Malaysia * Hard Rock Hotel Pattaya, Chonburi, Thailand * Hard Rock Hotel Riviera Maya, Puerto Aventuras, Mexico * Hard Rock Hotel São Paulo, São Paulo, Brazil (Soon) * Hard Rock Hotel Shenzhen, Shenzhen, China * Hard Rock Hotel Singapore,

, Singapore * Hard Rock Hotel Tenerife, Tenerife, Spain * Hard Rock Hotel Vallarta, Riviera Nayarit, Mexico * Hard Rock Hotel London, United Kingdom (co-located with Hard Rock Oxford Street restaurant) * Hard Rock Hotel London, Ontario,

, Canada

Hard Rock Park

In March 2006, Hard Rock Cafe International announced that it had licensed the "Hard Rock" name to HRP Myrtle Beach Operations, LLC, to design, build, and operate a $400 million theme park called Hard Rock Park. Hard Rock Park opened on April 15, 2008, in

Myrtle Beach, South Carolina Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its ...

. The park was expected to draw an estimated 30,000 visitors per day, promised to create more than 3,000 jobs, and was billed as the largest single investment in South Carolina's history. It planned to feature a large concert arena and six zones with more than 40 attractions. HRP Myrtle Beach Operations, LLC, filed for

Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...

on September 25, 2008. The company hoped to re-open in 2009 after restructuring. On January 2, 2009, after failing to attract a buyer with a minimum $35 million bid for over two months, Hard Rock Park asked a Delaware Bankruptcy Court to convert the filing to Chapter 7 triggering immediate liquidation of assets to pay off creditors, and closing the park. New owners renamed the venue

Freestyle Music Park Freestyle Music Park, formerly called Hard Rock Park, was a short-lived, music-themed amusement park in Myrtle Beach, South Carolina. Built on , the park was located at the intersection of US 501 and the Intracoastal Waterway. It included part of ...

and planned to reopen retaining a music-theme, but without the Hard Rock name, by

Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who have fought and died while serving in the United States armed forces. It is observed on the last Monda ...

, 2009. The park only operated one additional year and then closed, due to poor attendance.

Stadiums

In August 2016, it was reported that the

Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. They compete in the National Football League (NFL) as a member team of the league's American Football Conference (AFC) East division. The team p ...

' stadium in Miami Gardens, Florida would be renamed

Hard Rock Stadium Hard Rock Stadium is a multi-purpose stadium located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the University of Miami's NCAA Division I coll ...

Super Bowl LIV Super Bowl LIV was an American football game played to determine the champion of the National Football League (NFL) for the 2019 season. The American Football Conference (AFC) champion Kansas City Chiefs defeated the National Football Conferenc ...

was held there on February 2, 2020. The Hard Rock Club is a sponsored bar at the

Canadian Tire Centre Canadian Tire Centre (french: links=no, Centre Canadian Tire) is a multi-purpose indoor arena in Ottawa, Ontario, Canada, located in the western suburb of Stittsville. It opened in January 1996 as the Palladium and was also known as Corel Cent ...

, with Hard Rock branding and memorabilia. The stadium formerly housed Ottawa's first Hard Rock Café when it opened as The Palladium on January 15, 1996, and for many years when it was known as the

Corel Cascade Parent Limited, doing business as Alludo (pronounced like "all you do"), is a Canadian software company headquartered in Ottawa, Ontario, specializing in graphics processing. Formerly called the Corel Corporation ( ; from the abbreviat ...

Centre. The café closed on August 8, 2002, and was replaced with the

Frank Finnigan Francis Arthur Clarence Finnigan (July 9, 1901 – December 25, 1991), nicknamed "The Shawville Express", was a Canadian ice hockey professional forward who played in the National Hockey League (NHL) from 1923 to 1937. During this time, he playe ...

's restaurant. Since October 17, 2013, the restaurant is known as Chek Point, and is sponsored by SportChek. The Hard Rock Club bar was announced on October 9, 2018, and opened near the former Hard Rock Café. The bar features memorabilia from over a dozen artists, restaurant-style seating, and dedicated stadium seating.

Acquisition by the Seminole Tribe of Florida

On December 7, 2006,

sold its Hard Rock business to the

for $965 million. Included in the deal were 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Hotel and Casino Hotels, two Hard Rock Live! concert venues, and stakes in three unbranded hotels. Rank retained the Hard Rock Casino in London, and rebranded it the G Casino Piccadilly. The Hard Rock Hotel and Casino in Las Vegas was also not part of the deal, as it was sold by Peter Morton to Morgans Hotel Group in May 2006. The final takeover was mired in controversy, due to a payment clause in a contract with one casino developer, Power Plant Entertainment. Power Plant and the Seminoles announced a settlement in April 2007 which both sides called equitable. On January 8, 2007, Rank shareholders approved the Seminoles' $965 million offer. The Tribe announced it had finalized the deal on March 11, 2007. On June 22, 2008, the Seminole Hard Rock Hotel & Casino Hollywood began "Vegas-style" table gambling in addition to the Class II slots already in operation. To win approval for the table games, which were barred under Florida law, the Seminole Tribe paid the

State of Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to th ...

$100 million as part of a 25-year pact signed by Governor

Charlie Crist Charles Joseph Crist Jr. (; born July 24, 1956) is an American attorney and politician who served as the 44th governor of Florida from 2007 to 2011 and as the U.S. representative for from 2017 to 2022. Crist has been a member of the Democratic ...

. On July 3, 2008, the

Florida Supreme Court The Supreme Court of Florida is the highest court in the U.S. state of Florida. It consists of seven members: the chief justice and six justices. Six members are chosen from six districts around the state to foster geographic diversity, and one ...

ruled that the governor's agreement was unconstitutional, but table games continue to operate because the Federal Department of the Interior approved the now-invalid pact with the state.

List of locations

Controversy

During the

2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. A ...

, Hard Rock Cafe refused to join the international community and withdraw from the Russian market. An April 28 study by

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the w ...

, intended to identify how companies were reacting to the invasion, placed Hard Rock Cafe in the second-worst category of "Buying Time", meaning "Holding Off New Investments/Development: companies postponing future planned investment/development/marketing while continuing substantive business".

Gallery

File:Hard Rock Orlando.jpg, Hard Rock Cafe in

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...

File:Hollywood Hard Rock Cafe P4050205.jpg, Hard Rock Cafe in

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...

File:HRC NY.jpg, Hard Rock Cafe located on

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

in the heart of

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...

File:GHH 0023 kl.jpg, Big Guitar Sign at Hard Rock Cafe,

Beirut Beirut, french: Beyrouth is the capital and largest city of Lebanon. , Greater Beirut has a population of 2.5 million, which makes it the third-largest city in the Levant region. The city is situated on a peninsula at the midpoint o ...

Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus lie ...

. This location closed in September 2013. File:Hard Rock Cafe, New Delhi.jpg, A massive guitar at the Hard Rock Cafe in

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Hous ...

, India File:Hard Rock Cafe Manchester 03.JPG, Hard Rock Cafe signage at The Printworks,

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...

File:Hard Rock Cafe sign Tower City.jpg, Cleveland Hard Rock Cafe, closed since 2016. File:HRC in dublin.JPG, Hard Rock Café in Temple Bar, Dublin File:Hard Rock Santa Cruz de la Sierra.jpg, Hard Rock Café in

Santa Cruz de la Sierra Santa Cruz de la Sierra (; "Holy Cross of the Mountain Range"), commonly known as Santa Cruz, is the largest city in Bolivia and the capital of the Santa Cruz department. Situated on the Pirai River in the eastern Tropical Lowlands of Bolivia ...

Bolivia , image_flag = Bandera de Bolivia (Estado).svg , flag_alt = Horizontal tricolor (red, yellow, and green from top to bottom) with the coat of arms of Bolivia in the center , flag_alt2 = 7 × 7 square p ...

. File:Hard_rock_japan.jpg, Hard Rock Cafe

Roppongi is a district of Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popular with locals and foreigners alike. It ...

, Tokyo. File:Hard Rock Cafe London.jpg, Hard Rock Cafe

File:MBHardRockCafe.jpg, Hard Rock Cafe

Myrtle Beach, SC Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina, Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as Grand Strand, "The Grand Strand" i ...

References

External links

*
Official Hard Rock Hotel and Casino Site

''arrakeen.ch''
Video review of the Hard Rock Cafe with on-site footage

Video tour of the Hard Rock Hotel Singapore

Hard Rock Memorabilia Gallery

"Seattle welcomes Hard Rock Cafe"
{{Authority control Companies based in Davie, Florida Restaurant chains in the United States Restaurant franchises Restaurants established in 1971 Seminole Tribe of Florida Theme restaurants Restaurant chains in the United Kingdom 1971 establishments in England Restaurant chains in Singapore Fast-food chains of Singapore Restaurants in Singapore

History

Restaurants

Music memorabilia

Expansion into other businesses

Casinos and hotels

Hard Rock Park

Stadiums

Acquisition by the Seminole Tribe of Florida

List of locations

Controversy

Gallery

See also

References

External links