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Hannah Amond (born 20 June 1991), known professionally as Hannah Diamond, is an English singer, songwriter, photographer, and visual artist. She has recorded on A.G. Cook's
PC Music PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, making its music available on SoundCloud that year. Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle ...
label since 2013, beginning with her debut single " Pink and Blue". Her music and visual art employs an aesthetic of
hyperreality Described by Jean Baudrillard, the concept of hyperreality captures the inability to distinguish "The Real" (a term borrowed from Jacques Lacan) from the signifier of it. This is more prominent in technologically advanced societies. Hyperreality ...
, heavily produced
cuteness Cuteness is a subjective term describing a type of attractiveness commonly associated with youth and appearance, as well as a scientific concept and analytical model in ethology, first introduced by Konrad Lorenz. Lorenz proposed the concept o ...
in tension with sincerity. Her debut studio album, '' Reflections,'' was released in 2019. Diamond has also produced visual artwork and
promotional material In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive pl ...
s for other artists and publications.


Music career


2012–2015: Beginnings

Diamond met
GFOTY Polly-Louisa Salmon (born 19 July 1990), better known by her stage name GFOTY, an abbreviation of Girlfriend of the Year, is a British pop singer. From 2013 to 2018, she released music through the PC Music label. She now independently release ...
through a friend, and GFOTY introduced her to A. G. Cook. After a vocalist failed to show up to a session with Cook, the two worked on their first musical collaboration. In 2012, they recorded Diamond's first solo song, titled "Attachment". Diamond released her debut single " Pink and Blue" through PC Music in October 2013. The song resembles a lullaby, with a harshly synthetic quality. The attention received by "Pink and Blue" helped to introduce the fledgling label, and it placed 5th on ''Fact''s list of "The 100 best tracks of the decade so far". The following January, Diamond appeared on A. G. Cook's "Keri Baby". The song toyed with the idea of Diamond as an
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
file or a digital entity on a screen. Diamond made her first live performance in April, at Basement in London. She released "Attachment" as her second single later that month. "Attachment" is a melancholy ballad about modern relationships, with a high-pitched melody backed by farcical harmonies. Diamond's third solo single "Every Night" was released in November 2014 and became PC Music's first single available through the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 ...
. The song discusses feelings of desire and showcases a more bold personality than Diamond's earlier songs. Her vocals are childlike and staccato, supported by "oh-ooh-oh" harmonies. The production drew comparisons to La Bouche and "
Call Me Maybe "Call Me Maybe" is a song recorded by Canadian singer-songwriter Carly Rae Jepsen for her EP '' Curiosity'' (2012) and later appeared on her second studio album and first international album ''Kiss'' (2012). The song was written by Jepsen and ...
" by
Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...
. "Every Night" received nearly 200,000 plays on
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
within two weeks, and it became Diamond's first song to appear on a ''Billboard'' chart, reaching 28th on the
Emerging Artists The ''Billboard'' Twitter Real-Time charts were four interactive ''Billboard'' music magazine charts debuted on May 27, 2014. The charts ranked trending songs from popular and emerging artists based on how often they are mentioned in messages call ...
chart. March 2015 saw Diamond head to the US to play the
PC Music PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, making its music available on SoundCloud that year. Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle ...
showcase at the Empire Garage in
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, Texas as part of
SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, T ...
. Her performance was very well received with
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
calling it a "well-crafted performance, as much about the aesthetic and choreography as the camp songs" and according to ''
Flavorwire ''Flavorwire'' is a New York City-based online culture magazine. The site includes original feature articles, interviews, reviews, as well as content recycled from other sources. ''Flavorwire'' describes themselves as "a network of culturally con ...
'' was the one "who impressed the most." On 8 May 2015, Diamond performed as part of a PC Music show at BRIC House in Brooklyn, New York as part of the
Red Bull Music Academy The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by Red Bull GmbH. The main five-week event is held in a different city each year. The public portion of its program is a festi ...
Festival. The show was billed as the premiere of Pop Cube, "a multimedia reality network". In November 2015, Diamond released her song "Hi" with a music video made in conjunction with '' i-D'' magazine. After having the resources to produce her first music video, she selected "Hi" as a "way of tying up my older material, and a good way of introducing my next phase". Diamond had begun recording a full-length album, originally planned for release in 2015.


2016–2021: ''Reflections''

February 2016 saw Hannah Diamond collaborate with
Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery ...
on a new track titled "Paradise", which featured on XCX's ''Vroom Vroom EP'', the first release on XCX's label Vroom Vroom Recordings. According to the singer, the label will combine her "love for bubblegum pop with mystery and darkness." In October that year, Diamond released the new single "Fade Away" with a lyric video via PC Music. On 22 December 2016, Diamond released a free single, "Make Believe", which was produced by easyFun and A.G. Cook. On 13 December 2017, she released a new mix, ''Soon I won't see you at all,'' which contains three new tracks, one of which is a cover of "Concrete Angel" by
Gareth Emery Gareth Thomas Rhys Emery (born 18 July 1980) is a British trance producer and DJ. He is best known for his three studio albums: '' Northern Lights'', '' Drive'' and '' 100 Reasons to Live'', and winning the prestigious A State of Trance Tune ...
. It was made available on YouTube for streaming with a link to a ZIP file of the mix in the description. On 16 November 2018, Diamond released "True", which is the lead single from her debut album '' Reflections''. On 17 September 2019, Diamond released the song "Part of Me" with
Danny L Harle Daniel Jack Eisner Harle is a British music producer and composer who records under the alias Danny L Harle. He was formerly signed to the London-based PC Music label and is a member of Dux Content with A. G. Cook. He has produced, composed, an ...
. Just over a month later, on 30 October, Diamond released the single "Invisible" with its accompanying music video. With this release, she also announced the release date for '' Reflections'' and revealed the album artwork. On 13 November, Diamond released another single leading up to the release of her album, titled "Love Goes On"''.'' The song was released with an accompanying music video. On 31 October 2019, she announced her first headlining tour "The Invisible Tour" and added new dates on 1 November 4 and 28 November 2019. The tour began on 4 December 2019. On 22 November 2019, her debut album ''Reflections'' was released, and the tracklist was revealed the day before. On 5 February 2020, she announced that she will be the opening act in 4 shows for
Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...
’s Dedicated Tour. The ''Reflections'' remix album was released in April 2020, and the vinyl was released in early 2020. In 2020, Diamond featured on the remix for
100 gecs 100 Gecs (stylized in all lowercase) are an American hyperpop musical duo, duo formed in 2015 that consists of Dylan Brady and Laura Les. They self-released their debut studio album, album, ''1000 Gecs'', in 2019 to critical acclaim, followed b ...
' "xXXi_wud_nvrstøp_ÜXXx" alongside Estonian rapper Tommy Cash, and appeared on A. G. Cook's two 2020 albums '' 7G'' and ''
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor ...
''. In 2021, Diamond appeared on the Danny L Harle single, "Boing Beat", from his debut album '' Harlecore'', and featured on the remix for A. G. Cook's "The Darkness", alongside Sarah Bonito of
Kero Kero Bonito Kero Kero Bonito (KKB) are a British indie pop band formed in South London in 2011. The band consists of vocalist Sarah Midori Perry and producers and multi-instrumentalists Gus Lobban and Jamie Bulled. Their musical style consists of indie po ...
. She appeared on labelmate Namasenda's debut '' Unlimited Ammo'' mixtape in October 2021, and designed much of the project's single and album artwork.


2022: New music

Diamond begun teasing a second album in mid-2021 via social media. After debuting a new song at PC Music's
Pitchfork Music Festival The Pitchfork Music Festival is an annual summer music festival organized by ''Pitchfork Media'' and held in Union Park in Chicago, Illinois. Starting in 2011, the festival announced a branch staged in Paris at Grande halle de la Villette. The fe ...
London showcase and previewing it on TikTok, Diamond released the single "Staring at the Ceiling" on 24 February 2022.


Visual artistry

Growing up, Diamond followed the work of fashion photographers such as
Mert and Marcus Mert and Marcus is the working name of two fashion photographers, Mert Alaş (born 1971) and Marcus Piggott (born 1971), who work together on a collaborative basis. Their work and style is influenced by photographer Guy Bourdin and, together, t ...
,
David LaChapelle David LaChapelle (born March 11, 1963) is an American photographer, music video director and film director. He is best known for his work in fashion, photography, which often references art history and sometimes conveys social messages. His pho ...
, and Nick Knight. She studied fashion communication and styling, and her early work focused on
internet celebrities An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...
. She is a member of Diamond Wright, which has made promotional images for QT, latex clothing brand Meat, and PC Music artist Princess Bambi. In 2015, she shot Charli XCX in global commercial campaigns for Boohoo and
Lynx A lynx is a type of wild cat. Lynx may also refer to: Astronomy * Lynx (constellation) * Lynx (Chinese astronomy) * Lynx X-ray Observatory, a NASA-funded mission concept for a next-generation X-ray space observatory Places Canada * Lynx, O ...
Impulse. Before the founding of PC Music, Diamond worked with Cook on marketing material for makeup brand Illamasqua. She has also done work as co-editor and director of photography for ''LOGO Magazine''. She cited the futuristic visuals for TLC's "
Waterfalls A waterfall is a point in a river or stream where water flows over a vertical drop or a series of steep drops. Waterfalls also occur where meltwater drops over the edge of a tabular iceberg or ice shelf. Waterfalls can be formed in several w ...
" music video as influential for their emphasis on technology. Diamond's music is often inspired by high-definition imagery and fashion campaigns. Cook describes her as an artist "in control of erown image", noting Diamond's involvement in producing the promotional material. Her cover artwork uses heavy photo retouching to produce unnatural, hyperreal versions of herself. The covers show Diamond in front of empty, one-dimensional spaces. Her outfits are influenced by London
streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute ...
, and she is known for wearing her trademark pastel pink puffa jacket. January 2016 saw Diamond feature on the cover of OKgrl, a new online platform created by stylist Louby Mcloughlin & DVTK, the ex digital directors of fashion brand
Kenzo is a common masculine Japanese given name. Possible writings Kenzō can be written using different kanji characters and can mean: *賢三, "wise, three" *健三, "healthy, three" *謙三, "humble, three" *健想, "healthy, concept" *建造, "b ...
. Diamond has also spent time designing typefaces, including a new font which was featured in the lyric video for her song, "True". As a photographer, Diamond's work includes a 2018 cover feature for
DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...
, featuring
Years & Years Years & Years is the solo project of British singer Olly Alexander. Originally formed as a band in 2010, Years & Years' music has been described as electropop, mixing R&B and 1990s house elements. The band's debut studio album, '' Communion ...
' Olly Alexander. So far in 2019, Diamond has shot for Sophia Webster's Spring/Summer 2019 campaign, the cover feature of the second issue of the French magazine Jalouse, which features
Migos Migos () is an American hip hop trio from Lawrenceville, Georgia, founded in 2008. The group was originally composed of Southern rappers Quavo, Takeoff, and Offset. Quavo is from Athens, Georgia; Offset and Takeoff were born and raised in La ...
rapper Offset, and she additionally shot a
L'Officiel ''L'Officiel'' () is a French fashion magazine with a USA edition. It has been published in Paris since 1921 and targets upper-income, educated women aged from 25 to 49. In 2006, it had a circulation of 101,719. A men's edition of ''L'Officiel'', ' ...
editorial for Charli XCX promoting her new album '' Charli''. In 2020, Diamond took over a creative director position for UK alt-pop band Sundara Karma. Along with the band's frontman Oscar Pollock, she co-directed the music video for their single "Kill Me", as well as made a series of promotional graphics, including the single artwork. Shots from their visual collaboration were also featured on the DIY Magazine cover in 2019.


Discography


Studio albums


Extended plays


Singles


As lead artist


As featured artist


Other appearances


Tours


Headlining

* The Invisible Tour (2019-2020)


Opening act

*
Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...
- The Dedicated Tour (2020)


References


External links

* * {{DEFAULTSORT:Diamond, Hannah 1991 births Living people English songwriters Musicians from London PC Music artists Writers from London English women pop singers Musicians from Norwich 21st-century English women singers 21st-century English singers English women in electronic music