The Halifax area or simply Daytona is a

region In geography, regions, otherwise referred to as zones, lands or territories, are areas that are broadly divided by physical characteristics (physical geography), human impact characteristics (human geography), and the interaction of humanity and t ...

of the

U.S. state In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its sov ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to th ...

, comprising the area around

Daytona Beach Daytona Beach, or simply Daytona, is a coastal resort-city in east-central Florida. Located on the eastern edge of Volusia County near the Atlantic coastline, its population was 72,647 at the 2020 census. Daytona Beach is approximately nort ...

. It is roughly coextensive with the Daytona Beach metropolitan area and

Volusia County Volusia County (, ) is located in the east-central part of the U.S. state of Florida, stretching between the St. Johns River and the Atlantic Ocean. As of the 2020 census, the county was home to 553,543 people, an increase of 11.9% from the ...

. There have been a number of attempts to establish a regional identity for Daytona, including dubbing it the "Surf Coast" and "Fun Coast". The name "Halifax area" refers to the

Halifax River The Halifax River is part of the Atlantic Intracoastal Waterway, located in northeast Volusia County, Florida. The waterway was originally known as the North Mosquito River, but was renamed after George Montagu-Dunk, 2nd Earl of Halifax (for whom ...

, which runs through Daytona Beach and other nearby municipalities.

History

The area around the

saw continuous settlement in the late 19th century, and gained international fame for its beaches and automobile racing beginning in the early 20th century. However, it was several decades before a popular regional identity for the wider area emerged. Today, the region is usually known as simply "Daytona", or the "Halifax area".Lamme & Oldakowski, p. 332. As with several other parts of Florida, there have been several attempts to create a regional identity for the Halifax area. These usually involve the term "Coast", as with the Gold Coast, the

Space Coast The Space Coast is a region in the U.S. state of Florida around the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station. It is one of several "themed" coasts around Florida. All orbital launches from American soil carrying NASA as ...

, and the

First Coast Florida's First Coast, or simply the First Coast, is a region of the U.S. state of Florida, located on the Atlantic coast of North Florida. The First Coast refers to the same general area as the directional region of Northeast Florida. It roughl ...

. In the 1970s tourism promoters marketed the area as the "Surf Coast". The concept was subsequently adopted by the wider community, appearing in publications of the period and in a 1982 survey of Florida's regions by geographers Ary J. Lamme and Raymond K. Oldakowski. Over time, however, use and recognition of the "Surf Coast" declined. A 2007 follow-up survey by Lamme and Oldakowski found that it had become one of the least known of Florida's regions, being mentioned explicitly by only one respondent, and appearing only infrequently in publications and promotional materials for the area. In the 1990s promoters initiated a campaign to dub the region the "Fun Coast". This particular branding had previously been attempted for the

St. Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...

area in the 1980s and

Fort Lauderdale A fortification is a military construction or building designed for the defense of territories in warfare, and is also used to establish rule in a region during peacetime. The term is derived from Latin ''fortis'' ("strong") and ''facere'' ...

in 1993. By 1995 promoters pushed to sell Volusia and Flagler Counties together as the "Fun Coast". In 1999, when the Halifax area was preparing to split from area code 904, the Daytona Beach/Halifax Area Chamber of Commerce lobbied to claim the previously unassigned "386", spelling "FUN" on a telephone keypad, as their new code. This measure, supported by various government officials, agencies, and residents, was successful, and area code 386 was created to cover the area around Daytona as well as a non-contiguous part of

North Central Florida North Central Florida is a region of the U.S. state of Florida which comprises the north-central part of the state and encompasses the North Florida counties of Alachua, Marion, Putnam, Bradford, Columbia, Dixie, Gilchrist, Hamilton, Lafay ...

.Florida Public Service Commission:
Area Code F-U-N is About to Begin
', February 01, 2001 Regardless of these campaigns, "Halifax area" or "Daytona" remain the common way of referring to the region by local organizations.

References

;General * * * * {{coord missing, Florida Geography of Flagler County, Florida Geography of Volusia County, Florida Geography of Florida Regions of Florida Central Florida