Héritage was a banner of discount grocery stores owned by

Provigo Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. It operates a retailing chain of stores and distribution warehouses. It is owned by Loblaw Companies Limited. The chain' ...

to market smaller supermarkets in

Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...

. Launched in February 1982 by Provigo, the first store was located on 3565 Taschereau Boulevard in

Saint-Hubert, Quebec Saint-Hubert ( , , ) is a Boroughs of Longueuil, borough in the city of Longueuil, Quebec, Longueuil, located in the Montérégie, Montérégie region of Quebec, Canada. It had been a separate city prior to January 1, 2002, when it along with sev ...

. The size of a typical Héritage outlet was between that of a traditional supermarket and a Maxi store. Héritage carried less products but offered bigger discounts than its sister chain Maxi. Like Maxi, Héritage stores were company-owned in contrast to the Provigo-branded locations that tended to be

franchisees Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

. As such, several of the Steinberg's locations that the company Provigo acquired in 1992 were transferred to its Héritage chain. In April 1995, Provigo folded the 42 Héritage stores into Maxi bringing the latter's number of locations to 67. According to Provigo, having its discount stores under the single Maxi banner would allow to provide better customer service. In 2014, a plan by Provigo's owner

Loblaws Loblaws Inc. is a Canadian supermarket chain with stores located in the provinces of Alberta, British Columbia, Manitoba, Ontario, Quebec and Saskatchewan. Headquartered in Brampton, Ontario, Loblaws is a subsidiary of Loblaw Companies Limited, C ...

to revive the Héritage name (by converting 12 company-owned Maxi stores into franchisees) was cancelled.

References

External links

Provigo Inc. (Answers.com) -- Provigo, Maxi & Héritage Brands
{{DEFAULTSORT:Heritage Companies based in Montreal Retail companies established in 1982 Retail companies disestablished in 1995 Defunct supermarkets of Canada