Founded in 2001 and based in Norwich.Hypertag is a supplier of proprietary proximity marketing technology. It predominantly sells this to brands, allowing them to connect to consumers’ mobile phones based on their proximity to a physical location using short-range mobile wireless technologies such as Bluetooth, Infrared, Wi-Fi and

NFC NFC may refer to: Psychology * Need for cognition, in psychology * Need for closure, social psychological term Sports * NFC Championship Game, the National Football Conference Championship Game * NCAA Football Championship (Philippines) * Nati ...

. Hypertag allows digital content such as wallpapers, video clips, games, music clips, vouchers, documents, web links or mobile applications to be downloaded direct to consumers’ mobile phones quickly and for free. Hypertag sells its proximity marketing solutions to major brands, their agencies, visitor attractions and through a network of international resellers. Hypertag also integrates its systems with third party infrastructure providers such as in-store advertising display screen providers and has been used by brands such as O2, Vodafone, Peugeot and CNN. And has installed systems at visitor attractions owned by the Royal Institution and English Heritage. An example campaign in 2005, posters advertising new

Gorillaz Gorillaz are an English virtual band formed in 1998 by musician Damon Albarn and artist Jamie Hewlett, from London. The band primarily consists of four fictional members: 2-D (vocals, keyboards), Murdoc Niccals (bass guitar), Noodle (guitar, ...

single, ''

DARE Dare may refer to: Places * Dare, East Timor, a city * Darè, Italy, a commune * Dare County, North Carolina, United States * Dare, Virginia, United States, an unincorporated community Name * Dare (name), a list of people and fictional c ...

'', were established in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

and Melbourne,

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

in September 2005. The posters contained Hypertag technology, allowing passers-by to download a 40-second ringtone of the song ''DARE'' to their mobile phones. The technology was also used by the band New Order in advertisements for their album ''

Waiting for the Sirens' Call ''Waiting for the Sirens' Call'' is the eighth studio album by English Rock music, rock band New Order (band), New Order. The album was released on 28 March 2005 in the United Kingdom and 26 April 2005 in the United States, and was preceded by th ...

'', and in 2008, Hypertag won a gold award for best location-based advertising technology at the Mobile Advertising and Marketing Awards. Hypertag was bought by Proxama Ltd on 14 January 2011.

References

Software companies of the United Kingdom Companies established in 2001 Companies based in Norwich {{Tech-stub

See also

References