In the context of

transmedia storytelling Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a producti ...

, hypersociability is the encouraged involvement of media consumers in a story through ordinary social interaction.

Henry Jenkins Henry Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication an ...

, ''Convergence Culture: Where Old and New Media Collide'' (New York:

New York University Press New York University Press (or NYU Press) is a university press that is part of New York University. History NYU Press was founded in 1916 by the then chancellor of NYU, Elmer Ellsworth Brown. Directors * Arthur Huntington Nason, 1916–1932 ...

, 2006). A story may be shared through discourse within a fan group. Hypersociability lessens the need for a publisher to offer fixed media. Instead, storytellers hope that fans will build on the story themselves either over the

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

or through direct conversation. The principle of hypersociability is most widely used in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

ese

pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...

, examples of which include ''

Yu-Gi-Oh! is a Japanese manga series written and illustrated by Kazuki Takahashi. It was serialized in Shueisha's ''Weekly Shōnen Jump'' magazine between September 1996 and March 2004. The plot follows the story of a boy named Yugi Mutou, w ...

'' and ''

Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...

'', which used

multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system (couch co-op), on different computing systems via a local area network, or ...

games separate from the original media.

Mizuko Ito is a Japanese cultural anthropology, cultural anthropologist who is a Professor in Residence at the Humanities Research Institute at the University of California, Irvine. Her main professional interest is young people's use of media technology. ...

, "Technologies of the Childhood Imagination: ''Yugioh'', Media and Everyday Cultural Production," in Joe Karaganis and

Natalie Jeremijenko Natalie Jeremijenko (born 1966) is an artist and engineer whose background includes studies in biochemistry, physics, neuroscience and precision engineering. She is an active member of the net.art movement, and her work primarily explores th ...

(eds.), ''Network/Netplay: Structures of Participation in Digital Culture'' (Durham, N.C.:

Duke University Press Duke University Press is an academic publisher and university press affiliated with Duke University. It was founded in 1921 by William T. Laprade as The Trinity College Press. (Duke University was initially called Trinity College). In 1926 Du ...

, 2005).

The Wachowskis Lana Wachowski (born June 21, 1965, formerly known as Larry Wachowski) and Lilly Wachowski (born December 29, 1967, formerly known as Andy Wachowski) are American film and television directors, writers and producers. The sisters are both trans ...

deliberately incorporated elements of hypersociability for ''

The Animatrix is a 2003 adult animated science-fiction anthology film produced by the Wachowskis. The film details through nine animated short films the backstory of ''The Matrix'' film series, including the original war between humanity and machines which l ...

'' by seeking the help of Japanese animators. Hypersociability can also occasionally refer to a symptom of

Williams syndrome Williams syndrome (WS) is a genetic disorder that affects many parts of the body. Facial features frequently include a broad forehead, underdeveloped chin, short nose, and full cheeks. Mild to moderate intellectual disability is observed in people ...

characterized by an unusual willingness to converse with others.Jones et al., "Hypersociability in Williams Syndrome," ''

Journal of Cognitive Neuroscience The ''Journal of Cognitive Neuroscience'' is a monthly peer-reviewed academic journal covering cognitive neuroscience. It aims for a cross-discipline approach, covering research in neuroscience, neuropsychology, cognitive psychology, neurobiology, ...

'', volume 12, pages 30-46, (

MIT Press The MIT Press is a university press affiliated with the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts (United States). It was established in 1962. History The MIT Press traces its origins back to 1926 when MIT publish ...

, 2000).

References

Internet culture Social influence Storytelling