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Kim Hyo-jung (; born December 11, 1990), better known by her stage name Hyolyn (효린), is a South Korean singer and songwriter, now under the management of her own self-started production company Bridʒ. She is a former member of the South Korean girl group
Sistar Sistar (, often stylized as SISTAR) was a South Korean girl group formed in 2010 by Starship Entertainment. The group consisted of Hyolyn, Bora, Soyou and Dasom. They made their official debut with the song " Push Push" on 3 June 2010. Their ...
and their sub-unit Sistar19.


Life and career


1990–2009: Early life and career beginnings

Kim Hyo-jung was born on December 11, 1990, in Incheon, South Korea. Her father is a retired
Marine Corps Marines, or naval infantry, are typically a military force trained to operate in littoral zones in support of naval operations. Historically, tasks undertaken by marines have included helping maintain discipline and order aboard the ship (refl ...
officer. Born prematurely, Hyolyn's infancy was complicated by a serious form of biliary atresia, which led to several surgeries, intussuseption and the eventual loss of her gall bladder. She explained on the TV program '' Strong Heart'' in 2011 that she grew up a sickly child but has since regained most of her health. Hyolyn has one younger sister, Kim Hye-jung. Hyolyn stated that she has loved singing and dancing since childhood and that no one was around to help her so she began picking up auditions on her own. She auditioned for
JYP Entertainment JYP Entertainment Corporation () is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, tale ...
two times before being accepted after placing first in the audition. She was set to debut in a project group with
Secret Secrecy is the practice of hiding information from certain individuals or groups who do not have the "need to know", perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. Secrecy is often controvers ...
's Jieun,
EXID EXID (; ; short for "Exceed in Dreaming") is a South Korean girl group formed in 2012. The group currently consists of five members: Solji, Elly, Hani, Hyelin and Jeonghwa. EXID debuted in February 2012, with the single "Whoz That Girl". Tho ...
's Hani, and Bestie's Uji. However, plans for their debut were cancelled. Hyolyn then left JYP and joined
Starship Entertainment Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. They had been recognized for their contributions to the Hallyu Wave, being home to several ...
, auditioning with a cover of
Christina Aguilera Christina María Aguilera (; ; born December 18, 1980) is an American singer, songwriter, actress, and television personality. Known for her four-octave vocal range and ability to sustain high notes, she has been referred to as the " Voice of ...
's " Hurt". Starship began forming a new girl group in 2010, with Hyolyn as the leader. The group were praised for their fresh faces and vocal abilities.


2010–2011: Debut with Sistar and Sistar19

On June 3, 2010, Hyolyn made her debut as a member of Sistar on KBS' ''
Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'' with their debut single, " Push Push". In early 2011, Hyolyn and group member Bora formed the sub-group Sistar19. They released the successful single "
Ma Boy "Ma Boy" is the first single by South Korean girl group Sistar's sub-unit ''SISTAR19''. It was released online as a digital single on May 3, 2011 through Starship Entertainment. The song was a commercial success, peaking at number 2 on the Gao ...
" in 2011 and on October 17, 2011, Hyolyn released the single "Ma Boy 2", featuring Electroboyz. Their first EP ''
Gone Not Around Any Longer ''Gone Not Around Any Longer'' () is the first extended play released by South Korean girl group Sistar's sub-unit ''Sistar19''. It was released as a CD and online as a single on January 31, 2013 through Starship Entertainment. The song was a c ...
'', with a title track of the same name, was released in January 2013 and was met with success on several music charts.


2012–2014: First acting role and solo debut with ''Love & Hate''

In 2012, Hyolyn starred in the KBS drama ''
Dream High Season 2 ''Dream High 2'' () is a 2012 South Korean television series starring Kang So-ra, Jay B, Jeong Jin-woon, Park Ji-yeon, Hyolyn, and Park Seo-joon. It aired on KBS2 from January 30 to March 20, 2012, on Mondays and Tuesdays at 22:00 ( KST). Like it ...
'' as Nana, a famous idol from the fictional girl group Hershe. She teamed up with
Ailee Amy Lee (born May 30, 1989), known professionally as Ailee, is an American singer and songwriter based in South Korea. Amassing digital sales success in South Korea, she has released four studio albums, six extended plays, and twenty one singles ...
and
T-ara T-ara (; ko, 티아라) are a South Korean girl group formed by MBK Entertainment in 2009, consists of four members: Qri, Eunjung, Hyomin and Jiyeon. T-ara's career is marked by hook-heavy dance-pop music, a result of their close partners ...
's Jiyeon for the song "Superstar" for the
soundtrack A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack ...
. In August 2013, Hyolyn sang an OST for the SBS' drama, '' Master's Sun'', titled "You Make Me Go Crazy". On November 22, she shared the stage with Stevie Wonder for a special performance of "
I Just Called to Say I Love You "I Just Called to Say I Love You" is a ballad written, produced, and performed by American R&B singer and songwriter Stevie Wonder. It was a major international hit, and remains Wonder's best-selling single to date, having topped a record 19 char ...
" at the 2013 Mnet Asian Music Awards, one of South Korea's biggest music award shows. Hyolyn made her solo debut on November 26 with the album '' Love & Hate''. The album contained double title tracks, "Lonely" and "One Way Love", featuring Korean rappers
Mad Clown Jo Dong-rim ( ko, 조동림; born March 25, 1985), better known by the stage name Mad Clown ( ko, 매드클라운), is a South Korean rapper, songwriter, and record producer. He debuted with the single "Luv Sickness" in 2008 and released his f ...
,
Block B Block B ( ko, 블락비) is a South Korean boy band managed by KQ Entertainment, and consists of seven members: Taeil, B-Bomb, Jaehyo, U-Kwon, Park Kyung, Zico, and P.O. Block B has received several accolades, including nominations for seve ...
's Zico, Dok2, and Geeks'
Lil Boi Oh Seung-taek (born June 7, 1991), better known by the stage name Lil Boi (stylised as lIlBOI), is a South Korean rapper. He is member of hip-hop duo Geeks. In 2020, he won Show Me the Money 9 The ninth season of the series ''Show Me the Mone ...
, and some tracks produced by
Brave Brothers Kang Dong-chul (, born June 7, 1979), also known by his stage name Brave Brothers, is a South Korean rapper, record producer and songwriter for Brave Entertainment. He was a producer and composer for YG Entertainment from 2004 to 2008. In 2008, ...
and Kim Do-hoon. Both of the album's singles saw success, with "One Way Love" winning first place on several music shows, placing number one on Gaon's Weekly Digital Chart and number one on Billboard's
K-Pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...
, with "Lonely" falling at number four and number three respectively. On December 31, the music video for the Korean version of "
Let It Go "Let It Go" is a song from Walt Disney Animation Studios, Disney's 2013 computer-animated feature film ''Frozen (2013 film), Frozen'', whose music and lyrics were composed by husband-and-wife songwriting team Kristen Anderson-Lopez and Robert L ...
" for
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
's animated film '' Frozen,'' sung by Hyolyn, was revealed. In January 2014, Hyolyn released an OST for the drama ''
My Love from the Star ''My Love from the Star'' () is a South Korean fantasy romantic comedy television series written by Park Ji-eun and directed by Jang Tae-yoo. Produced by Choi Moon-suk and Moon Bo-mi, it stars Jun Ji-hyun, Kim Soo-hyun, Park Hae-jin, Yoo In- ...
'' titled "Goodbye". On March 28, Starship Entertainment announced on their Twitter account that Hyolyn would feature in Mad Clown's comeback track, "Without You", released on April 3. She also participated in rapper
MC Mong Shin Dong-hyun ( ko, 신동현; born September 4, 1979), better known by his stage name MC Mong ( ko, MC몽, links=no), is a South Korean hip hop recording artist, record producer, radio personality, actor and television personality who is kno ...
's comeback to the Korean scene after five years with the album ''Miss Me or Diss Me,'' released on November 3. On November 20, she collaborated with singer-songwriter and fellow label mate,
Jooyoung Kim Joo-young (; born March 9, 1991), better known as Jooyoung, is a South Korean singer-songwriter. He debuted in 2010 has released several singles and two extended plays, ''From Me To You'' (2012) and ''Fountain'' (2018). Career Prior to his ...
, on a track titled "Erase (지워)" featuring Iron, which peaked at number nine on the Gaon Weekly chart. Hyolyn was the first idol group singer to participate in the Chuseok special of the music variety show ''
I Am a Singer ''I Am a Singer'' () is a popular South Korean singing competition program; a part of MBC's '' Sunday Night'' lineup. Seven talented, veteran Korean singers perform for a selected audience, which votes to eliminate one singer after each week's ...
'' that aired on September 9. She ranked second overall.


2015–2016: ''It's Me''

On January 13, it was revealed that Hyolyn was to join MBC's ''I Am a Singer'' Season 3 as the first idol singer to feature on the show. She was the first contestant eliminated from the show but still impressed viewers with her song choices, especially her emotional rendition of Lee Sun-hee's classic ballad "Fate", which brought the audience to tears. On April 2, Hyolyn teamed up with her bandmate
Soyou Kang Ji-hyun (born February 12, 1992), known professionally as Soyou, is a South Korean singer. She is best known as a former member of the South Korean girl group Sistar. Life and career 1992–2010: Early life and career beginnings Soyou ...
to cover
K.Will Kim Hyung-soo (; born December 30, 1981), better known by his stage name K.Will (), is a South Korean singer. The name is a combination of the first letter 'K' of his last name 'Kim' and the English word 'Will', which means will. He debuted in ...
's song "Growing" as Starship Entertainment's cover project. On August 17, it was revealed that Hyolyn was to join ''
Unpretty Rapstar ''Unpretty Rapstar'' (Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system ...
'' Season 2. Hyolyn released her Unpretty Rapstar's semi finals track "My Love" featuring Basick on November 6, 2015. She finished the show in third place. On December 14, Hyolyn, Jooyoung, and
Bumkey Kwon Ki-bum (Hangul: 권기범, born September 22, 1984), known as Bumkey (Hangul: 범키), is a South Korean R&B singer under Brand New Music. He made his musical debut in 2010 as part of the hip hop duo 2winS and is currently a member of the K ...
collaborated with producing team
Da Internz Da Internz are a production team originating from Chicago, Illinois. The duo is composed of Marcos " Kosine" Palacios and Ernest Tuo Clark. Da Internz describe their sound as "gourmet ratchet", meaning imperfect but excellent. Background Both ...
on the song "Love Line". On December 16, she released an OST for the movie ''
The Little Prince ''The Little Prince'' (french: Le Petit Prince, ) is a novella by French aristocrat, writer, and military pilot Antoine de Saint-Exupéry. It was first published in English and French in the United States by Reynal & Hitchcock in April 1943 an ...
'' called "Turnaround", along with an accompanying music video. On March 6, 2016, Hyolyn participated in the singing competition ''
King of Mask Singer ''The King of Mask Singer'' () is a South Korean singing competition program presented by Kim Sung-joo, with introductions by voice actor . It airs on MBC on Sunday, starting from April 5, 2015 as a part of MBC's '' Sunday Night'' programming ...
'' where she placed second. On June 17, Hyolyn was a contestant on ''
Duet Song Festival ''Duet Song Festival'' () is a 2016 South Korean television program hosted by Sung Si-kyung Sung Si-kyung (; born April 17, 1979) is a South Korean singer, entertainer and television host. He debuted in 2001 and has released eight studio alb ...
'' where she and her partner, Lee Na-hyun, placed second with "Sofa" by R&B singer Crush. On July 15 Hyolyn released an OST for
KBS2 The Korean Broadcasting System (KBS) () is the national broadcaster of South Korea. Founded in February 1927, it is one of the leading South Korean television and radio broadcasters. KBS operates seven radio networks, ten television channels, a ...
' ''
Uncontrollably Fond ''Uncontrollably Fond'' () is a South Korean television series starring Kim Woo-bin and Bae Suzy. It aired from July 6 to September 8, 2016 on KBS2's Wednesdays and Thursdays at 21:55 ( KST) time slot. Synopsis Shin Joon-young (Kim Woo-bin) and ...
'' titled "I Miss You". On October 21, she featured in a song with
Far East Movement Far East Movement (abbreviated FM) is an American hip hop and electronic music group based in Los Angeles. The group formed in 2003 and as of August 2018 consists of Kev Nish (Kevin Nishimura), Prohgress (James Roh), DJ Virman (Virman Coquia), ...
and Gill Chang titled, "Umbrella". After earlier reports that Hyolyn was to release her first EP, an official schedule revealed the release date to be November 8, and also showed features from prominent rapper Dok2 and singer
Jay Park Jay Park (Korean name: Park Jae-beom (Hangul: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper, singer-songwriter, record producer, dancer and entrepreneur of based in South Korea. He is a member of the Seattle-based b ...
for the tracks "Love Like This" and "One Step" respectively. The EP, titled '' It's Me'', was released, with the title track "Paradise" and the accompanying music video.


2017–present: Collaborations, Sistar's disbandment, and formation of own label

Hyolyn participated in the OST for KBS2' '' Hwarang: The Poet Warrior Youth'' with "Our Tears (서로의 눈물이 되어)", released on January 9, 2017. On April 14, 2017, Starship Entertainment released a collaboration track featuring Hyolyn and rapper
Changmo Ku Chang-mo (Hangul: 구창모; born May 31, 1994), known mononymously as Changmo (창모; stylized in all caps), is a South Korean rapper and producer. He released his debut album ''M O T O W N'' on March 18, 2016. In October 2016 he joined ...
, titled "Blue Moon", a medium tempo electronic dance track produced by
Groovy Room GroovyRoom (Hangul: 그루비룸) is a South Korean DJ, music producing and composing duo consisting of Park Gyu-jeong and Lee Hwi-min. They mainly produce hip-hop songs such as boom bap and trap. The songs they produce have a producer tag ca ...
. The track saw success in streaming, digital downloads and, upon its release, hit the upper ranks of several real-time charts including Bugs, Genie and Soribada. It ranked number three on the Gaon Weekly Digital Chart and received nominations for "Best Collaboration" at the 2017 Mnet Asian Music Awards and "Digital Music" division at the 32nd Annual
Golden Disk Awards The Golden Disc Awards (, formerly spelled the Golden Disk Awards before 2015) is an annual South Korean major music awards ceremony that honors achievements in the local music industry. The awards ceremony was founded with the purpose to promo ...
. After seven years as a group, it was announced on May 23, 2017, that Sistar was to disband. Their final track, titled "Lonely", was released on May 31, rising to the top of the charts and hitting number on the Gaon Weekly Digital Chart. It was nominated for "Best R&B/Soul Song" at the 2017 Melon Music Awards. The Groovy Room produced track "Fruity" featuring Hyolyn and
Kisum Jo Hye-ryung (; born January 20, 1994), also known by her stage name Kisum (), is a South Korean rapper and actress. In 2015, Kisum competed on the first season of the variety show ''Unpretty Rapstar''. She had previously competed in season thre ...
was released on June 29. On August 25, Hyolyn's OST for
tvN TVN may refer to: * TVN (Australian TV channel), a former horse racing channel * Televisión Nacional de Chile, a public broadcaster * TVN (Indonesia), a former television station; predecessor of Rajawali Televisi * TVN (Norway), or TVNorge, a comm ...
's ''Live Up To Your Name'', titled "Always", was released. On September 9, 2017, Hyolyn uploaded a handwritten letter to her personal Instagram account, stating that she had decided to leave Starship Entertainment and would start anew without an agency for the time being. In late 2017, Hyolyn featured in two episodes of the music broadcast '' Fantastic Duo 2'', competing against
Jinusean Jinusean (Hangul: 지누션; stylized as JINUSEAN) was a South Korean hip hop duo signed to YG Entertainment. The duo, which is made up of Kim Jin-woo (also known as Jinu) and Noh Seung-hwan (also known as Sean), debuted in 1997 and rose to fame ...
and collaborating alongside popular group Got7 with a rendition of her hit track, "Blue Moon". Not long after Hyolyn announced her departure from Starship Entertainment, she founded her own music label, Bridʒ. She explained in an official statement on November 13, 2017, that the company name, pronounced "Bridge", was meant to symbolize the bridge that she hopes to build between the public and all forms of music production, just how the bridge in a song connects to the song's climax. During the following months, Hyolyn lent her voice to two separate OST tracks; "태업 시계 (Wind Up Watch)" for the drama '' Black Knight: The Man Who Guards Me'', released on December 20, 2017, and "스쳐간 꿈처럼 (Dreamy Love)" for the drama ''
Money Flower Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are as ...
'', released on January 13, 2018. Hyolyn officially announced the beginning of her independent work for Bridʒ on January 22, 2018. She announced her plan to unveil a three-part project consisting of three separate singles, starting with her medium tempo, acoustic-pop single "내일할래 (To Do List)", released on February 6, 2018. On February 28, Hyolyn featured on Got7's pre-release track "너 하나만 (One and Only You)", a single from their later released studio album, '' Eyes On You''. On April 23, 2018, she revealed the second single from her three-part project, titled "달리 (Dally)", featuring Korean rapper and producer
Gray Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...
. The song is an upbeat track, styled with R&B-pop vocals and hip hop percussion. Both Hyolyn and Gray participated in lyrics and production. For the song's accompanying music video, Hyolyn, along with four other dancers, performed choreography by American choreographer Aliya Janell. The music video garnered over one million views in less than 24 hours of release. The last single for her three-part project, titled "바다보러갈래 (See Sea)", was released on July 19, 2018. Her next single, "BAE", was released on August 14, 2018. Hyolyn collaborated with
Melanie Fontana Melanie Joy Fontana (born October 3, 1986)Joyce Cohen''New York Times'', December 26, 2004. is an American singer, composer and songwriter signed to Universal Music Group. Early life Fontana was born in Newington, Connecticut. She moved to New Y ...
on the single titled "니가 더 잘 알잖아 (youknowbetter)", which was released on May 22, 2019. She began her first solo world tour "2019 Hyolyn 1st World Tour
RUE ''Ruta graveolens'', commonly known as rue, common rue or herb-of-grace, is a species of ''Ruta'' grown as an ornamental plant and herb. It is native to the Balkan Peninsula. It is grown throughout the world in gardens, especially for its bluis ...
" in Berlin, May 29. The tour will run from Europe, the Middle East to Asia, ending with a concert in Tokyo on June 30. On August 19, 2020, Hyolyn released her second EP ''
Say My Name "Say My Name" is a song by American group Destiny's Child from their second studio album, ''The Writing's on the Wall'' (1999). It was written by Beyoncé Knowles, LeToya Luckett, LaTavia Roberson, Kelly Rowland, LaShawn Daniels, Fred Jerkins ...
'', with the title track of the same name. The album features the song "9Lives", an autobiographical song, that's performance was praised for its artistic expression of the story. ''Say My Name'' also includes the previously released singles "Dally", "See Sea" and "BAE". Hyolyn was originally set to release the new digital single "Layin' Low", on November 30, 2021, but the release was delayed to January 2022. Beforehand, she released a special Christmas single titled "A-Ha" on December 22, 2021. On January 12, 2022, Hyolyn released the single "Layin' Low" which features
Jooyoung Kim Joo-young (; born March 9, 1991), better known as Jooyoung, is a South Korean singer-songwriter. He debuted in 2010 has released several singles and two extended plays, ''From Me To You'' (2012) and ''Fountain'' (2018). Career Prior to his ...
. On February 21, 2022, it was confirmed that Hyolyn will be participating in the second season of '' Queendom''. On May 23, 2022, Hyolyn announced she will be performing at ''Youth Festival 2022'' which will be held from June 10th to 12th, and will take to the stage on the 10th, the first day of the festival. On June 20, 2022, Hyolyn will join the
Weverse Weverse (also stylized as WeVerse; : Romanization of Korean, romanized: ''wibeoseu'') is a Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation. The app specializes in hosting multimedia content and a ...
platform to communicate with fans around the world. On June 22, 2022, Hyolyn announced that she would release her third EP ''Ice'' on July 18. In August 2022, Hyolyn announced that her solo concert, HYOLYN 2022 CONCERT 'iCE', will be held at Yes24 Live Hall at 6 p.m. on September 3 and 5 p.m. on the 4.


Other ventures


Endorsements

In August 2011, Hyolyn was selected by Banila Co. as their advertising model for their newly released product "Club Rococo". In July 2012, Hyolyn joined
Lee Kwang-soo Lee Kwang-soo (, born July 14, 1985) is a South Korean actor, entertainer, and model. He made his acting debut in the sitcom ''Here He Comes'' (2008) and received further recognition for his roles in medical melodrama ''It's Okay, That's Love'' ...
,
Kim Jong-kook Kim Jong-kook (; born April 25, 1976) is a South Korean singer, entertainer, and actor. Kim debuted as a member of South Korean duo Turbo in 1995. The duo was considered to be one of the most popular idols in that time and sold out millions of ...
, and
Kang Gary Kang Hee-gun (; born February 24, 1978), better known by his stage name Gary ( ko, 개리, often spelled as Garie), is a South Korean rapper, songwriter, record producer, entrepreneur, and television personality. Besides being a solo artist, he ...
as advertising models for the "Galaxy R Style" edition of the smartphone brand
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
. In November 2012, Hyolyn, alongside
Hyuna Kim Hyun-ah (born June 6, 1992), better known by the mononym Hyuna (stylized HyunA), is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. After leaving the ensemble sho ...
and
Goo Hara Goo Hara (; January 3, 1991 – November 24, 2019), also known mononymously as Hara, was a South Korean pop singer and actress. She was a member of the girl group Kara (South Korean group), Kara, and had also appeared in television dramas inc ...
, was selected by
Lotte Liquor Lotte Chilsung Beverage Co., Ltd. is one of the largest drink manufacturers in South Korea and is part of the Lotte Corporation. The name ''Chilsung'' (''chilseong'', , ) means "Big Dipper" (literally seven stars), and the company's logo is an ...
as the model for their 2012 "Like the First" campaign. In December 2012, Hyolyn and
Lee Sang-woo Lee Sang-woo (born February 13, 1980) is a South Korean actor. He rose to fame in the 2007 television drama ''First Wives' Club'', and has since played leading roles on '' The Road Home'' (2009), '' Don't Hesitate'' (2009), ''Life Is Beautiful' ...
were selected as new models for Lotte Chilsung Beverage's "Let's-B Cafe Time". In February 2014, Hyolyn and Yook Joong-wan were chosen as advertising models for Lotte Liquor's 2014 "Like the First" campaign, with a special video released ahead of the promotion. In May 2014,
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
selected Hyolyn as an advertising model for the drink "Sun's Mate Tea." In November 2014, Hyolyn, along with
Soyou Kang Ji-hyun (born February 12, 1992), known professionally as Soyou, is a South Korean singer. She is best known as a former member of the South Korean girl group Sistar. Life and career 1992–2010: Early life and career beginnings Soyou ...
, was selected as a brand model for Vickers. They promoted goose-down jackets for the brand as part of the 2014 campaign. In March 2015, they promoted newly released tracksuits for the 2015 photoshoot of the same brand. In November 2017, Hyolyn was selected as the body care product model for the cosmetic brand Amipure. In the same month, Hyolyn became an active sportswear brand model with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
under the 'NIKE X Bridʒ' collaboration project. In July 2018, Hyolyn was selected as a model for a collaboration project with global sports brand Adidas. Hyolyn posted a series of fashion pictorial images with Adidas Originals, featured on with the released of her new single "See Sea" from her three-part project album ''Set-Up Time''. In September 2018, Hyolyn was selected by the cosmetic brand Missha as their new model. As part of the campaign, Hyolyn unveiled an advertisement featuring a different look as a Missha Glow Skin Dation model newly launched by Missha, a cosmetic brand of Able C&C. In January 2019, Puma selected Hyolyn as their model for their women's sneaker brand Cali in Southeast Asia. Puma released a "#CaliTravelog" campaign video featuring Hyolyn's single "See Sea" as part of the campaign. In the same month, denim brand Jambangee announced the selection of Hyolyn as its new muse for the 2019 S/S (spring/summer) season. In April 2019, the brand announced that it had released the Hyolyn Tattoo T-shirt, as part of a collaboration series with Hyolyn. In May 2019,
Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unrela ...
selected Hyolyn as an ambassador for their "Be a King" campaign. The brand mentioned tattoos as a key theme, which is emerging as a means of creative self-expression but still has uncomfortable views and misunderstandings. Hyolyn introduces her experience of getting a tattoo on her abdomen to cover up the scars from her surgery and spread the message of Budweiser's brand spirit of "freedom, challenge, and passion" to the public.


Philanthrophy

In April 2013, Hyolyn and Soyou embarked on an eight-day, seven-night volunteer mission to Liberia in
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
. Working with the Milal Welfare Foundation, Hyolyn and Soyou conducted volunteer work by helping local villagers. In the same month, Hyolyn and Soyou went to volunteer at "Greennae", a vocational rehabilitation center for the disabled, as part of the Sungshin Women's University's Change Social Volunteer Corps. In May 2013, Hyolyn revealed her humanitarian activity with abandoned animals. She joined the volunteer organization "Give Love to an Abandoned Dog" in Hwaseong, Gyeonggi-do three years prior to making her debut with Sistar. Through a feed firm, Hyolyn arranged a fan-signing event that allowed her to contribute enough food for the volunteer group for an entire year. In August 2017, Hyolyn hosted a flea market event for stray dogs, all the proceeds from the event went to the same volunteer organization. In February 2014, Hyolyn and Bora took part in a large-scale charity project to commemorate the 11th anniversary of star & fashion magazine InStyle Korea. Hyolyn and Bora volunteered at Kkongkkongine, a shelter for abandoned dogs under Kara, an animal protection civic organisation in Yongin. In August 2016, Hyolyn joined the 12th Volunteer Corps of Natural Balance Blue Angel Volunteers in visiting the Hwaseong "Yusaju (Give Love to Stray Dogs)" shelter to do volunteer work. In November 2017, Hyolyn, along with other idols, held a fan-signing session for the Blue Angel Volunteer Corps. The event raised 18 million won in donations in the names of the idols who took part. In September 2018, Hyolyn took part in "Shall We Walk", a fundraising event to support the treatment costs of 24 children with rare diseases. In December 2019, Hyolyn participated in the #MyCat campaign, an art collaboration between
Dazed ''Dazed'' (''Dazed & Confused'' until February 2014) is a bi-monthly British style magazine founded in 1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed Media, an independent media group known for producing ...
and Paul & Joe Beaute. As part of the campaign, photos of Hyolyn and her cat were completed as artworks and sold at an exhibition, the proceeds of which were donated to the animal protection organization Yusaju.


Discography

* '' Love & Hate'' (2013)


Filmography


Television series


Television shows


Web shows


Awards and nominations


Notes


References


External links

* {{Authority control Sistar members Starship Entertainment artists 1990 births Living people Musicians from Incheon South Korean female idols South Korean women pop singers South Korean singer-songwriters Unpretty Rapstar contestants South Korean women singer-songwriters Sungshin Women's University alumni