Hydraulic Press Channel
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The Hydraulic Press Channel (HPC) is a
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel operated by
Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...
workshop Beginning with the Industrial Revolution era, a workshop may be a room, rooms or building which provides both the area and tools (or machinery) that may be required for the manufacture or repair of manufactured goods. Workshops were the only ...
owner Lauri Vuohensilta. Launched in October 2015, the channel publishes videos of various objects being crushed in a 140-ton
hydraulic press A hydraulic press is a machine press using a hydraulic cylinder to generate a compressive force. It uses the hydraulic equivalent of a mechanical lever, and was also known as a Bramah press after the inventor, Joseph Bramah, of England. He inven ...
. On 31 October 2015, the channel published a video of Vuohensilta unsuccessfully attempting to fold a piece of paper more than seven times with the hydraulic press. The video was subsequently posted to the social news website
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
in March 2016, causing it to receive more than two million views within a day. The channel's unexpected success caused Vuohensilta to continue producing videos for the Hydraulic Press Channel. In June 2016, the channel became eligible for both the silver and the gold
YouTube Play Button YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole ...
s, leading to his attempt to crush the silver one with the press. Analysis of the channel's success often cites the excitement of the unexpected results, Vuohensilta's sense of humor, and his distinctive Finnish accent.


Overview

Each video begins with an intro, which shows
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
shots of the hydraulic press in operation with
Thor's Hammer Thor (; from non, Þórr ) is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding god associated with lightning, thunder, storms, sacred groves and trees, strength, the protection of humankind, hallowing, and ...
, a rock song by Ethan Meixsell in the background, after which Vuohensilta announces, "Welcome to the Hydraulic Press Channel". He then introduces one or more objects that he is going to crush using the hydraulic press. Objects that have been crushed using the press include a golf ball, a book, a rubber duck, a
bearing ball Bearing balls are special highly spherical and smooth balls, most commonly used in ball bearings, but also used as components in things like freewheel mechanisms. The balls come in many different ''grades''. These grades are defined by bodies ...
, a bowling ball and pin, a hockey puck,
Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocking ...
toys, a
Nokia 3310 The Nokia 3310 is a GSM mobile phone announced on 1 September 2000, and released in the fourth quarter of the year, replacing the popular Nokia 3210. It sold very well, being one of the most successful phones, with 126 million units sold world ...
, a Barbie doll, a diamond, and multiple smaller hydraulic presses. Videos may also feature the press crushing an assortment of items, such as
explosive material An explosive (or explosive material) is a reactive substance that contains a great amount of potential energy that can produce an explosion if released suddenly, usually accompanied by the production of light, heat, sound, and pressure. An exp ...
s, objects that have been placed in
liquid nitrogen Liquid nitrogen—LN2—is nitrogen in a liquid state at low temperature. Liquid nitrogen has a boiling point of about . It is produced industrially by fractional distillation of liquid air. It is a colorless, low viscosity liquid that is wide ...
, fruits, and Australian memorabilia. Originally at the end of each video, after the outro, a clay figure made by his then wife, Anni Vuohensilta, often described by Lauri as "very dangerous", was "dealt with" by the press as "extra content" of the day.


Hydraulic press specifications

It is noted in the "how to use hydraulic press" video that the press weighs . The press can exert of force. The main pump maxes out at 100 tonnes of force then an additional smaller pump finishes the total force. Vuohensilta noted that the green colour was painted by him and that the press was not always green.


History

The channel officially launched on 6 October 2015. Living in
Tampere, Finland Tampere ( , , ; sv, Tammerfors, ) is a city in the Pirkanmaa Regions of Finland, region, located in the western part of Finland. Tampere is the most populous inland city in the Nordic countries. It has a population of 244,029; the Tampere u ...
, Vuohensilta was inspired to create the Hydraulic Press Channel after discovering other YouTube channels committed to destroying objects, especially a channel called carsandwater, popular for videos of a man using a red-hot ball of
nickel Nickel is a chemical element with symbol Ni and atomic number 28. It is a silvery-white lustrous metal with a slight golden tinge. Nickel is a hard and ductile transition metal. Pure nickel is chemically reactive but large pieces are slow to ...
to melt various objects. Although Vuohensilta originally promised a new video every week, the channel became dormant after uploading a video on 31 October 2015 of him attempting unsuccessfully to fold a piece of paper more than seven times with the hydraulic press. The paper explosively collapsed into a brittle, stone-like material at the seventh fold. Thomas Amidon, a
paper engineering Paper engineering is a branch of engineering that deals with the usage of physical science (e.g. chemistry and physics) and life sciences (e.g. biology and biochemistry) in conjunction with mathematics as applied to the converting of raw materia ...
professor at the
State University of New York College of Environmental Science and Forestry The State University of New York College of Environmental Science and Forestry (ESF) is a public research university in Syracuse, New York focused on the environment and natural resources. It is part of the State University of New York (SUNY) s ...
, speculated in an interview with ''
Popular Science ''Popular Science'' (also known as ''PopSci'') is an American digital magazine carrying popular science content, which refers to articles for the general reader on science and technology subjects. ''Popular Science'' has won over 58 awards, incl ...
'' that the cause of the explosion might have been the collapse of calcium carbonate within the paper, which had provided it with stiffness and opacity. Despite its dormancy, the channel received widespread attention in March 2016 after the paper video was submitted to the social news website
Reddit Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images ...
and subsequently received more than two million views within 24 hours. Following its unexpected popularity, the channel began publishing videos again, with new videos typically receiving over a million views within days of their release. The channel's success allowed Vuohensilta to enter a deal with a
3D printing 3D printing or additive manufacturing is the Manufacturing, construction of a three-dimensional object from a computer-aided design, CAD model or a digital 3D modeling, 3D model. It can be done in a variety of processes in which material is ...
company and receive a 3D printer. Vuohensilta planned to first use the printer to make more sophisticated safety equipment, and then to allow people to send him "... earmarks of stuff that they want to be crushed, and then I can just print them out here and crush them and make the video." In June 2016, the channel was awarded with the silver YouTube Play Button, in commemoration for the channel reaching 100,000 subscribers. On June 20, 2016, the channel uploaded a video in which Vuohensilta attempts to crush the trophy using the press. Already in June 2016, the channel reached its millionth subscriber, making them eligible for the gold Play Button. Vuohensilta considered acquiring a more powerful press to accommodate the achievement. The fourth most-viewed upload on the channel, with 24 million views , was produced in 2017 in partnership with
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
to promote the then-upcoming film '' Logan'', in which Vuohensilta tries to crush an "
adamantium Adamantium is a fictional metal alloy appearing in American comic books published by Marvel Comics and in various games in the Elder Scrolls franchise. It is best known as the substance bonded to the character Wolverine's skeleton and claws. In ...
" bearing ball and then
Wolverine The wolverine (), (''Gulo gulo''; ''Gulo'' is Latin for "gluttony, glutton"), also referred to as the glutton, carcajou, or quickhatch (from East Cree, ''kwiihkwahaacheew''), is the largest land-dwelling species of the family Mustelidae. It is ...
's claws, both resulting in damage or destruction of the "hardened" pressing tool. Anni Vuohensilta took leave of the channel in 2021 due to burnout and mental health issues, as well as having lost interest. In December 2022, Lauri and Anni announced their amicable divorce.


Response

Brad Reed, in an article published in ''
Boy Genius Report Boy Genius Report (also referred to as BGR) is a technology-influenced website and covers topics ranging from consumer gadgets, to entertainment, gaming, and science. Founded in October 2006 by anonymous web personality Boy Genius (also referred ...
'', wrote that the "couple’s reactions are part of what make the videos so funny", highlighting Vuohensilta's wife Anni's laugh, which can frequently be heard in the background of the Hydraulic Press Channel's videos, as well as Vuohensilta's tendency to "state the obvious in a fairly deadpan manner". Vuohensilta has a distinctive Finnish accent, which he believes influenced the Hydraulic Press Channel's success.
Jesse Singal Jesse Singal is an American journalist. He has written for publications including '' New York'' magazine, ''The New York Times'' and ''The Atlantic''. Singal also publishes a newsletter on Substack and hosts a podcast, ''Blocked and Reported'', ...
, in an article published on ''New York'' magazine's website, wrote that the channel attracts viewers by combining the "tension" created by the hydraulic press's destructive power with Vuohensilta's "goofy nerdiness". Vuohensilta also attributes the channel's attractiveness to the excitement of the explosions and the unexpected results, as well as "the humor value of everything, my accent and stupid jokes". In 2017, the channel received a
Shorty Award The Shorty Awards (also known as “The Shortys”) honors the most innovative work globally in digital and social media by brands, agencies, nonprofits and creators. The Shortys’ mission is to celebrate, inspire and push the boundaries of exce ...
in the "weird" category. They got two pieces of the award, of which they crushed the other one.


Beyond the Press channel

In April 2016, the Vuohensilta couple opened a secondary YouTube channel called Beyond the Press, featuring behind-the-scenes material from the Hydraulic Press Channel. The video content includes, for example, the usual work in the workshop, experimental videos as well as various creative ways to explode or destroy stuff beyond the hydraulic press. , the channel has over 700,000 subscribers.


References


External links

* {{Official website, https://www.youtube.com/c/hydraulicpresschannel, Hydraulic Press Channel on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

Beyond the Press
one of their secondary channels containing extra video content Tampere English-language YouTube channels Hydraulic engineering YouTube channels launched in 2015 2015 establishments in Finland Finnish YouTubers Entertainment-related YouTube channels Comedy-related YouTube channels