was a Japanese

professional wrestling promotion A professional wrestling promotion is a company or business that regularly performs shows involving professional wrestling that has little relationship to the rules of the amateur olympic form. "Promotion" also describes a role which entails man ...

managed by

Nobuhiko Takada Nobuhiko Takada ( ja, 高田伸彦, ring name: ) (born April 12, 1962) is a Japanese former mixed martial artist, retired professional wrestler, actor, and writer. He competed in New Japan Pro-Wrestling (NJPW), Universal Wrestling Federation (UW ...

. Hustle can be described as an

industry Industry may refer to: Economics * Industry (economics), a generally categorized branch of economic activity * Industry (manufacturing), a specific branch of economic activity, typically in factories with machinery * The wider industrial sector ...

experiment An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into Causality, cause-and-effect by demonstrating what outcome oc ...

to market the

sports entertainment Sports entertainment is a type of spectacle which presents an ostensibly competition, competitive event using a high level of theatre, theatrical flourish and extravagant presentation, with the purpose of entertainment, entertaining an audience. Un ...

style of professional wrestling in Japan.

History

Booked primarily by

and

Yuji Shimada is a Japanese mixed martial arts and professional wrestling referee, as well as professional wrestling booker, authority figure and occasional wrestler. He has refereed more than 1,000 contests in major MMA promotions including Pride Fightin ...

, the promotion’s basic premise pits the

babyface Babyface or Baby Face can refer to: Nicknames * Lester Joseph Gillis a.k.a. Baby Face Nelson, an infamous 1930s bank robber * Roosevelt "Baby Face" Willette (1933–1971), an American hard bop and soul-jazz musician * "Baby Face", Jimmy McLarnin ...

, or good guy, Hustle faction whose goal is to “defend the industry”, against Generalissimo Takada’s

heel The heel is the prominence at the posterior end of the foot. It is based on the projection of one bone, the calcaneus or heel bone, behind the articulation of the bones of the lower Human leg, leg. Structure To distribute the compressive for ...

, or bad guy, Monster Faction, whose mission is to destroy the sport. Unlike the traditional

puroresu is the predominant style of professional wrestling that has developed in Japan. The term comes from the Japanese pronunciation of , which is shortened to puroresu. The term became popular among English-speaking fans due to Hisaharu Tanabe's act ...

, the company emphasizes

melodrama A modern melodrama is a dramatic work in which the plot, typically sensationalized and for a strong emotional appeal, takes precedence over detailed characterization. Melodramas typically concentrate on dialogue that is often bombastic or exces ...

and

caricatures A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, a ...

over realism and athleticism. The group once maintained a close affiliation with

mixed martial arts Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inc ...

promoters

PRIDE Fighting Championships PRIDE Fighting Championships (Pride or Pride FC, founded as KRS-Pride) was a Japanese mixed martial arts promotion company. Its inaugural event was held at the Tokyo Dome on October 11, 1997. Pride held more than sixty mixed martial arts even ...

when both were owned by

Dream Stage Entertainment Dream Stage Entertainment (DSE) was a Japanese company that promoted various wrestling and mixed martial arts events, most notably mixed martial arts Pride Fighting Championship and Hustle professional wrestling events. Company history Allegat ...

, or DSE. Fans in the U.S. considered HUSTLE to be an answer to Takada's original wrestling style, the serious

shoot style Shoot wrestling is a combat sport that originated in Japan's professional wrestling circuit of the 1970s. Professional wrestlers of that era attempted to use more realistic or even "full contact" moves in their matches to increase their exciteme ...

, having lost its popularity in Japan as a result of the

UWFi Union of Professional Wrestling Force International, better known as UWF International, U-Inter, or simply UWFi, was a shoot style professional wrestling promotion in Japan from 1991 to 1996. The UWF international was the successor to the ''Newbo ...

vs.

New Japan Pro-Wrestling (NJPW) is a Japanese professional wrestling promotion based in Nakano, Tokyo. Founded on January 13, 1972, by Antonio Inoki, the promotion was sold to Yuke's, who later sold it to Bushiroad in 2012. TV Asahi and Amuse, Inc. own minority shares ...

feud and the rise of

Pride Pride is defined by Merriam-Webster as "reasonable self-esteem" or "confidence and satisfaction in oneself". A healthy amount of pride is good, however, pride sometimes is used interchangeably with "conceit" or "arrogance" (among other words) wh ...

and K-1. As of 04/24/07, Hustle's ownership group (made up of former DSE employees) became "Hustle Entertainment" and former Kami no Puroresu editor Noboru Yamaguchi (who was part of the original Hustle

brain trust Brain trust was a term that originally described a group of close advisers to a political candidate or incumbent; these were often academics who were prized for their expertise in particular fields. The term is most associated with the group of ad ...

) became

President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

of the new

organization An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from ...

. The group is still running their business at the old Dream Stage Entertainment offices, which became the PRIDE Worldwide Holding offices. Earlier in 2007, Hustle ran a storyline where General Takada bought out Hustle for 1 billion Monster dollars and that everyone within the Hustle army became part of the Takada Monster Army. Some

wrestler Wrestling is a series of combat sports involving grappling-type techniques such as clinch fighting, throws and takedowns, joint locks, pins and other grappling holds. Wrestling techniques have been incorporated into martial arts, combat sport ...

s received new

gimmicks A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand ou ...

, like

Naoya Ogawa (born 31 March 1968) is a Japanese Olympic and world champion judoka, retired professional wrestler, and mixed martial artist. He won a total of seven medals at the All-Japan Judo Championships (second only behind Yasuhiro Yamashita), and set a r ...

turning into "Celeb" Ogawa, where he acted like a celebrity. The storyline was in response to DSE's bleak future due to financial troubles caused by yakuza scandals; DSE would eventually close doors after

Pride Fighting Championships PRIDE Fighting Championships (Pride or Pride FC, founded as KRS-Pride) was a Japanese mixed martial arts promotion company. Its inaugural event was held at the Tokyo Dome on October 11, 1997. Pride held more than sixty mixed martial arts even ...

was officially bought out by Zuffa (the organization that owns

UFC The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

). In July 2009, the leader of the Monster Army, Generalissimo Takada was "killed" when a new enemy by the name of "King RIKI" (played by actor/singer

Riki Takeuchi is a Japanese actor best known for his roles in v-cinema yakuza movies. Takeuchi has starred in many yakuza films and action films, such as '' Dead or Alive'' by Takashi Miike. Takeuchi also starred in '' Battle Royale II: Requiem'', in which h ...

) showed up at the "HUSTLE AID 2009" event and repelled one of Takada's lasers, sending it back towards him and wounding him. The following show the Monster Army was disbanded, as the direction of the company started to change. In August 2009, President Noburo Yamaguchi stated that Hustle would be entering a new era. Straying away from the over the top storylines & gimmick-oriented "Fighting Opera" style that made them popular, to a more traditional wrestling "Professional Fighting" style. Hustle president Nobuo Yamaguchi announced on October 28 that the promotion was folding. He made the announcement that they were out of money, and could no longer pay the staff and the wrestlers. He said that the scheduled 10/29 show at Korakuen Hall was canceled, as are all the rest of the shows on the schedule. Since Nobuhiko Takada left the promotion as the top heel, interest had gone way down. Many of the shows were before small crowds, and most of those crowds were papered. While nobody would say so publicly, they were behind on paying a lot of the wrestlers, and the demise of the promotion has been expected for the last couple of months. Yamaguchi said his goal was to eventually bring the promotion back. Wataru Sakata still runs Hustle shows under the banner "HUSTLE Man's World", with wrestler @UEXIL as the main eventer; however, they're only run sporadically and at the small venue Shin-Kiba FIRST Ring (approx. 250 capacity), without television exposure and attendance figures not posted. In the beginning of 2010 some of Hustle's biggest names announced that they would be forming a new promotion, Smash, intended to replace the dead promotion. Smash held its first show on March 26, 2010. After a six-month hiatus, Hustle held two shows on April 30 and May 30, 2010. After another four-month break, the promotion held two more shows in October. In 2011, the

Bleacher Report Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in Aug ...

ranked Hustle No.13 on its list of the 25 worst professional wrestling promotions in history.

Final roster

Hustle Union Army

* Magnum Tokyo (formerly "Detective" Alan Kuroki) - went into inactivity *

Toshiaki Kawada (born December 8, 1963) is a Japanese semi-retired professional wrestler best known for his work in All Japan Pro Wrestling (AJPW), whom he worked for from his debut in 1982 up until 2008. In All Japan, he was a 5 time Triple Crown Heavyweight ...

- freelancer, inactive since 2010 * "Karate Girl" KG - * \(^o^)/ Chie (pronounced "Banzai Chie") - retired * Punch the C - freelancer *

Akira Shoji Akira Shoji (小路晃) (born January 31, 1974) is a retired Japanese mixed martial artist and professional wrestler. He is most known as being a regular in almost all the beginning Pride Fighting Championship Shoji was in Pride 1 to Pride 7, an ...

(formerly Private Shoji) - jumped to Smash, returned to MMA in 2011

Riki Army

* King Riki - inactive *

Wataru Sakata is a Japanese professional wrestler and former mixed martial artist. Career A former Kyokushin karateka, Sakata trained in professional wrestling at Animal Hamaguchi's gym and joined Akira Maeda's Fighting Network RINGS immediately after. F ...

- returned to

Pro Wrestling Zero1 (stylized as Pro Wrestling ZERO1), formerly known as Pro Wrestling Zero-One and Pro Wrestling Zero1-Max (stylised in all capital letters) and often referred to simply as Zero1, is a Japanese professional wrestling promotion founded in 2001. I ...

Genichiro Tenryu , better known as is a retired Japanese professional wrestler and professional wrestling promoter. At age 13, he entered sumo wrestling and stayed there for 13 years, after which he turned to Western-style professional wrestling. "Tenryu" was his ...

- formed

Tenryu Project is an independent Japanese professional wrestling promotion. The promotion was founded by and is owned by puroresu legend Genichiro Tenryu, who has owned and operated it since its creation in 2010. The Tenryu project is the successor to Tenryu's ...

, retired in 2015 *

Yoji Anjo (born March 28, 1967) is a retired Japanese professional wrestler and mixed martial artist. Professional wrestling career Universal Wrestling Federation and New Japan Pro-Wrestling (1985–1988) A former practitioner of judo, sumo and muay th ...

- inactive; retired in 2015 in a six-man match *

Riki Choshu , better known by his ring name , is a Japanese retired professional wrestler who is best known for his longtime work in New Japan Pro-Wrestling (NJPW) as both a wrestler and a booker. He is considered one of Japan’s most influential wrestlers ...

- inactive, retired in 2019 *

Yoshihiro Takayama is a former Japanese professional wrestler and mixed martial artist. Debuting for UWF International (UWFI) in the 1990s, Takayama joined All Japan Pro Wrestling (AJPW) in 1997 after UWF-i folded. In 2000, he joined Pro Wrestling Noah (Noah), and ...

- freelancer

Alumni

Deceased individuals are indicated with a dagger (†). *“Generalissimo” Takada (

) * The Esperanza (Occasional) * "Hard Gay" HG * "Real Gay" RG * Bono-kun (Akebono) (formerly Monster Bono/Bono-Chan) * Monster C *Nise HG (Fake HG) (Keizo Matsuda) *

Hiroshi Nagao is a retired Japanese professional wrestler, perhaps most famous for competing for New Japan Pro Wrestling (NJPW) and Hustle. Throughout Nagao's career, he would compete mainly on the mid-card. Personal life Hiroshi has a background in sports. ...

(formerly "Giant Voba")- Retired in late 2008 * "Hustle Buzzsaw" Tajiri *"Hustle Supernova"

Kushida is a Japanese professional wrestler and former mixed martial artist, better known by his mononymous ring name Kushida. He is currently signed to New Japan Pro-Wrestling (NJPW), as well as Impact Wrestling. He is best known for his tenure in NJP ...

* Rey Ohara *

Shinya Hashimoto was a Japanese professional wrestler, promoter and actor. Along with Masahiro Chono and Keiji Mutoh, Hashimoto was dubbed one of the "Three Musketeers" that began competing in New Japan Pro-Wrestling (NJPW) in the mid-1980s and dominated the prom ...

† * "The Erotic Terrorist" Yinling *

Abdullah the Butcher Lawrence Robert Shreve (born January 11, 1941), better known by the ring name Abdullah the Butcher, is a Canadian retired professional wrestler. He has a reputation for being involved in some of the most violent and bloody hardcore wrestling matc ...

(Occasional) *

Tiger Jeet Singh Jagjeet Singh Hans (born April 3, 1944) is an Indo-Canadian semi-retired professional wrestler, known better by his ring name Tiger Jeet Singh. He was known for his elaborate ring entrances, and generally performed as a heel. He wrestled in Japan ...

(Occasional) *

Bob Sapp Robert Malcolm Sapp (born September 22, 1973) is an American mixed martial artist, kickboxer, professional wrestler, actor, and former American football player. He is currently under contract with Rizin Fighting Federation. Sapp has a combine ...

Scott Norton Scott Norton (born June 15, 1961) is an American semi-retired professional wrestler. He is best known for his tenures in World Championship Wrestling and New Japan Pro-Wrestling, in which he was a member of the New World Order (professional wrest ...

Bill Goldberg William Scott Goldberg (born December 27, 1966), often known mononymously as Goldberg, is an American semi-retired professional wrestler and former professional football player. He is best known for his tenures in WCW and WWE. One of the most ...

(one time) *

Giant Silva Paulo César da Silva (born July 21, 1962) is a Brazilian former national basketball player for the Brazilian national basketball team and later mixed martial artist and professional wrestler, better known by his ring name Giant Silva. He stands ...

* Rene Bonaparte * Tiger Jeet Singh Jr. *

The Great Muta is a Japanese professional wrestler and professional wrestling executive currently signed to Pro Wrestling Noah (Noah), where he is a former GHC Heavyweight Champion. He is best known for his work as in World Championship Wrestling (WCW) and Ne ...

Zeus Zeus or , , ; grc, Δῐός, ''Diós'', label=Genitive case, genitive Aeolic Greek, Boeotian Aeolic and Doric Greek#Laconian, Laconian grc-dor, Δεύς, Deús ; grc, Δέος, ''Déos'', label=Genitive case, genitive el, Δίας, ''D� ...

( Osaka Pro) *A-chan (Nobutaka Araya) * Yoshie-chan (Yutaka Yoshie) * "Fire Monster" Shinjiro Otani * "Super Cyborg" Ryouji Sai * "Monster K'" Kohei Sato * Yosei (Wataru Sakata's Wife) *

Keroro Gunsou ''Sgt. Frog'', known in Japan as , is a Japanese manga series written and illustrated by Mine Yoshizaki. It was launched in '' Monthly Shōnen Ace'' in April 1999. The story follows the attempts of a platoon of frog-like alien invaders to ...

* Erica (Aja Kong) *

Dump Matsumoto , better known by her ring name , is a semi-retired Japanese professional wrestler. She came to prominence as one of the leading female wrestlers in All Japan Women's Pro-Wrestling during the 1980s. The longtime leader of the stable Gokuaku Domei ...

Minoru Suzuki (born June 17, 1968) is a Japanese professional wrestler and former mixed martial artist, currently working for New Japan Pro-Wrestling (NJPW) as a freelancer. In NJPW, Suzuki has held the IWGP Intercontinental Championship as well as twice hol ...

Warren Cromartie Warren Livingston Cromartie (born September 29, 1953) is an American former professional baseball player best remembered for his early career with the Montreal Expos. He and fellow young outfielders Ellis Valentine and Andre Dawson were the talk ...

* Randleman * Coleman * Kurodaman * Mitsuyaman (Mitsuya Nagai) *

Nosawa Rongai , better known by his ring names Nosawa and , (born December 17, 1976) is a Japanese freelance professional wrestler, best known for his appearances in All Japan Pro Wrestling and various independent promotions. Career Early career (19952004) Nos ...

Mazada (born May 23, 1975) is a Japanese people, Japanese professional wrestler, mostly known for his ring name Mazada (written in all capitals). He is one of the founding members of the renowned Stable (professional wrestling), stable Tokyo Gurentai a ...

Masato Tanaka is a Japanese professional wrestler, best known for his appearances with Frontier Martial-Arts Wrestling (FMW) in Japan where he was a one-time FMW Brass Knuckles Heavyweight Champion and a one-time WEW World Heavyweight Champion and in Ext ...

* Sodom & Gomora *

Tadao Yasuda is a Japanese retired sumo wrestler (''rikishi''), professional wrestler and mixed martial artist. He competed in sumo from 1979 to 1992 under the ''shikona'' of Takanofuji Tadao, achieving the rank of ''komusubi'', and afterwards turned to prof ...

Team 3D The Dudley Boyz (also known as Team 3D) are an American professional wrestling tag team that consisted of kayfabe half-brothers Bubba Ray Dudley (Mark LoMonaco) and D-Von Dudley (Devon Hughes). The team was also joined by various Dudley family me ...

( Brother Ray and

Brother Devon Devon Hughes (born August 1, 1972) is an American retired professional wrestler. He is currently signed to WWE, where he works backstage as a producer. Hughes wrestled for Extreme Championship Wrestling (ECW) from 1995 to 1999 and for the WWF/E ...

) * The Neo Devil Pierrots 1 & 2 *Flying Vampire 16 & 23 & 25 & 28 *Madama Devil (

Devil Masami Masami Yoshida (吉田雅美，born January 7, 1962) is a Japanese professional wrestler best known for her appearances in All Japan Women's Pro Wrestling, GAEA Japan and JWP Joshi Puroresu under the name Devil Masami. She is a member of the All ...

) (parody of

Madama Butterfly ''Madama Butterfly'' (; ''Madame Butterfly'') is an opera in three acts (originally two) by Giacomo Puccini, with an Italian libretto by Luigi Illica and Giuseppe Giacosa. It is based on the short story "Madame Butterfly" (1898) by John Luther ...

and

Dewi Sukarno , complete name , widely known in Japan as Dewi Fujin (デヴィ夫人, ''Lady Dewi'', ''Madame Dewi''), is a Japanese-born Indonesian businesswoman, socialite, television personality and philanthropist. She was one of the wives of the first Presi ...

) *

Kaz Hayashi is a Japanese professional wrestler known simply as . He is best known for his work in All Japan Pro Wrestling (AJPW), where in addition to being a wrestler for the promotion, he also served as the head booker for the company's junior heavyweight ...

*Margaret (

Amazing Kong Kia Stevens (born September 4, 1977) is an American actress and retired professional wrestler. She is best known for her time with Total Nonstop Action Wrestling (TNA)/Impact Wrestling under the ring name Awesome Kong. She also worked with Ring ...

) * "Hustle I" Taichi Ishikari *Hirotaka Yokoi *Arisin Z (

Ayako Hamada is a Mexican professional wrestler. During her 20-year career, Hamada wrestled for various promotions, including All Japan Women's Pro-Wrestling, Gaea Japan and Pro Wrestling Wave in Japan, Consejo Mundial de Lucha Libre (CMLL) and Lucha Libre ...

) *Blanca X (Saki Maemura) * Caiya *Demon Spider *Jaguar Y (

Jaguar Yokota (born July 25, 1961) is a Japanese professional wrestler and later wrestling trainer, who wrestled under the name . She is widely considered one of the greatest female wrestlers of all time, and, during her heyday in the early 1980s, was conside ...

) *Monster C (

Steve Corino Steven Eugene "Steve" Corino (born May 29, 1973) is a Canadian semi-retired professional wrestler currently signed with WWE as a trainer and producer for their developmental territory NXT. He is best known for his tenure with Extreme Championship ...

) *Monster J (

Sonjay Dutt Retesh Bhalla (born April 7, 1982) is an American professional wrestler currently signed to All Elite Wrestling (AEW) as a producer and manager. He is best known for his time with Total Nonstop ActionImpact Wrestling under the ring name Sonja ...

) *Seiichi Kusama *Kei Sasahara *Kyo Itako *Kidata-Low *Fujin & Raijin *Count Poisonous Cobra *Monster MAX ( Maximum Capacity) † * Super Virus

Hustle Kamen

* Hustle Kamen Blue *Hustle Kamen Green (Lil' Nate) * Hustle Kamen Red *Hustle Kamen Pink * Hustle Kamen Yellow * Hustle Kamen Orange * Hustle Kamen Silver * Hustle Kamen Gold

Championships

Hustle Hardcore Hero Championship

The Hustle Hardcore Hero Championship (also referred to as the HHH Championship) was the top

championship In sport, a championship is a competition in which the aim is to decide which individual or team is the champion. Championship systems Various forms of competition can be referred to by the term championship. Title match system In this system ...

in the

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...

promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...

Hustle. The title was more of a joke title since the Hustle promotion was never meant to be taken seriously. The title was represented by a giant gold and black spiked baseball bat.

Hustle Super Tag Team Championship

The Hustle Super Tag Team Championship was the

tag team Tag team wrestling is a type of professional wrestling in which matches are contested between teams of multiple wrestlers. Tag teams may be made up of wrestlers who normally wrestle in singles competition, but more commonly are made of establish ...

in the

Hustle.

Events

References

External links

Hustle Home page (japanese)
{{Professional wrestling in Japan Japanese professional wrestling promotions 2004 establishments in Japan 2009 disestablishments in Japan