Hungama Digital Media is an Indian

digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): *digital media *new media *video on demand *video games *interactive entertainmen ...

company, headquartered in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

, India. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi,

Rakesh Jhunjhunwala Rakesh Jhunjhunwala (5 July 1960 – 14 August 2022) was an Indian billionaire business magnate, Chartered Accountant, stock trader, and investor. He began investing in 1985 with a capital of 5,000, with his first major profit in 1986. At the t ...

, and

Neeraj Roy Neeraj or Niraj (Devanagari: नीरज ) is a Hindu masculine given name. The Sanskrit word ' is a compound of ' 'water' and ' 'born' and has the primary meaning of 'lotus'. The same Sanskrit word can also be a compound of ' 'without' (which ...

as an online promotions agency. The company has since grown to also serve as an aggregator, developer, publisher, and distributor of

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

and Asian entertainment. The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired

Indiafm Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is a Bollywood entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000. The website provides ...

and in the following years began to work marketing campaigns for companies such as

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

. In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched ''Artist Aloud!'', a digital platform for artists and independent music fans. It won a gold award for ''Best Digital Communications Campaign'' from the Promotion Marketing Awards of Asia (2009).

References

External links

*{{url, www.Hungama.org, Official site Record label distributors Mass media companies based in Mumbai Indian companies established in 1999 Mass media companies established in 1999 1999 establishments in Maharashtra

See also

References

External links