Humanic (stylized in caps HUMANIC) is a subsidiary of Leder und Schuh with its headquarters in

Graz Graz (; sl, Gradec) is the capital city of the Austrian state of Styria and second-largest city in Austria after Vienna. As of 1 January 2021, it had a population of 331,562 (294,236 of whom had principal-residence status). In 2018, the popul ...

. In 1907, the American Shoe House HUMANIC opened its first two stores in

Vienna en, Viennese , iso_code = AT-9 , registration_plate = W , postal_code_type = Postal code , postal_code = , timezone = CET , utc_offset = +1 , timezone_DST ...

, on Kärntnerring 6, opposite the famous Hotel Bristol, and in Mariahilferstraße 92, opposite Hotel Palace. Today HUMANIC is trading in shoes and accessories and appears on the market in eleven European countries. Since March 2009 Austrian and German customers can also shop online.

History

The brand HUMANIC and the company has been around since 1872. By acquiring the majority interest of the Hungarian commercial company SZIVÁRVÁNY Rt. with its headquarters in

Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...

, HUMANIC started the internationalisation. Finally, HUMANIC and its shoe stores managed to take over market leadership in

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia a ...

. In 1992, HUMANIC entered the

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

with the opening of a store in

Brno Brno ( , ; german: Brünn ) is a city in the South Moravian Region of the Czech Republic. Located at the confluence of the Svitava and Svratka rivers, Brno has about 380,000 inhabitants, making it the second-largest city in the Czech Republic ...

. In 2000 the company moved on to

Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...

. Two years later HUMANIC opened its first store in

Regensburg Regensburg or is a city in eastern Bavaria, at the confluence of the Danube, Naab and Regen rivers. It is capital of the Upper Palatinate subregion of the state in the south of Germany. With more than 150,000 inhabitants, Regensburg is the f ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

, and, in the same year, the first two stores in

Bratislava Bratislava (, also ; ; german: Preßburg/Pressburg ; hu, Pozsony) is the Capital city, capital and largest city of Slovakia. Officially, the population of the city is about 475,000; however, it is estimated to be more than 660,000 — approxim ...

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...

. In 2005 HUMANIC entered the Polish market. By opening the first stores in spring 2008 Humanic entered the market in

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

and

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

. In 2009 the first Humanic store launches in

Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...

. In April 2019, HUMANIC opened their 5th store in

Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedon ...

, which was in the city of

Plovdiv Plovdiv ( bg, Пловдив, ), is the second-largest city in Bulgaria, standing on the banks of the Maritsa river in the historical region of Thrace. It has a population of 346,893 and 675,000 in the greater metropolitan area. Plovdiv is the c ...

. Their other stores are in

Sofia Sofia ( ; bg, София, Sofiya, ) is the capital and largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain in the western parts of the country. The city is built west of the Iskar river, and ha ...

Varna Varna may refer to: Places Europe *Varna, Bulgaria, a city in Bulgaria **Varna Province **Varna Municipality ** Gulf of Varna **Lake Varna **Varna Necropolis *Vahrn, or Varna, a municipality in Italy *Varniai, a city in Lithuania * Varna (Šaba ...

and Burgas. In September 2021, the company introduced a new symbol for its brand. It is symbolized by five letters: FRANZ = Fashion, Revolution, Attitude, Number One, Zeitgeist (fashion, revolution, approach, number one, spirit of the time) and a foot and hand icon in one.

References

External links

Website of Humanic

Website of Leder & Schuh AG
{{Authority control Shoe brands Shoe companies of Austria Companies based in Graz Austrian brands