Huel, manufactured by Huel Ltd., is a

meal replacement A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed Health shake, health shakes that can be cheaper ...

available in powder, liquid, bar, or grain forms. Huel's first product is made from

oats The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals). While oats are suitable for human con ...

rice protein Rice protein is a vegan protein isolate made from rice. It is often used as an alternative to the more common whey and soy protein isolates. To make it, brown rice is treated with enzymes that cause carbohydrates to separate from proteins. The resu ...

pea protein Pea protein is a food product and protein supplement derived and extracted from yellow and green split peas, ''Pisum sativum.'' It can be used as a dietary supplement to increase an individual's protein or other nutrient intake, or as a substitu ...

sunflower The common sunflower (''Helianthus annuus'') is a large annual forb of the genus ''Helianthus'' grown as a crop for its edible oily seeds. Apart from cooking oil production, it is also used as livestock forage (as a meal or a silage plant), as ...

flaxseed Flax, also known as common flax or linseed, is a flowering plant, ''Linum usitatissimum'', in the family Linaceae. It is cultivated as a food and fiber crop in regions of the world with temperate climates. Textiles made from flax are known in W ...

coconut oil frameless , right , alt = A cracked coconut and a bottle of coconut oil Coconut oil (or coconut butter) is an edible oil derived from the wick, meat, and milk of the coconut palm fruit. Coconut oil is a white solid fat; in warmer climates duri ...

MCTs, and several

dietary supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

s (vitamins and minerals). Most of their products are sweetened with

sucralose Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination of ...

stevia Stevia () is a natural sweetener and sugar substitute derived from the leaves of the plant species ''Stevia rebaudiana'', native to Paraguay and Brazil. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), which h ...

. The product's name is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsAylesbury Aylesbury ( ) is the county town of Buckinghamshire, South East England. It is home to the Roald Dahl Children's Gallery, David Tugwell`s house on Watermead and the Waterside Theatre. It is in central Buckinghamshire, midway between High Wy ...

, England. The original recipe was formulated by registered

nutritionist A nutritionist is a person who advises others on matters of food and nutrition and their impacts on health. Some people specialize in particular areas, such as sports nutrition, public health, or animal nutrition, among other disciplines. In many c ...

James Collier, founder and former owner of MuscleTalk, a

bodybuilding Bodybuilding is the use of progressive resistance exercise to control and develop one's muscles (muscle building) by muscle hypertrophy for aesthetic purposes. It is distinct from similar activities such as powerlifting because it focuses ...

website, with the intention of providing the recommended daily amounts (RDAs) of nutrients as stipulated by the

European Food Safety Authority The European Food Safety Authority (EFSA) is the agency of the European Union (EU) that provides independent scientific advice and communicates on existing and emerging risks associated with the food chain. EFSA was established in February 2002, ...

, in a

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...

and environmentally friendly product. The first Huel product was shipped in June 2015. A version for

gluten-free diet A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...

s was launched in 2016, and Huel began shipping to the rest of Europe. In June 2017, it became available in the United States. In November 2017, former Life Health Foods UK chief executive James McMaster was appointed as

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of the company to oversee its international expansion.

Huel powder

Huel powder was released in 2015 and is sold in 1.7 kg white bags. Its ingredients contain oats, rice, pea protein, and

micronutrient Micronutrients are nutrient, essential dietary elements required by organisms in varying quantities throughout life to orchestrate a range of physiological functions to maintain health. Micronutrient requirements differ between organisms; for exam ...

s. Huel Powder is made up of 37% carbohydrates, 30% fat, 30% protein, and 3% fibre. Black Edition was released in December 2019, it contains 50% fewer carbohydrates, 33% more protein compared to the original Huel powder and is sweetened with

and organic coconut sugar, instead of artificial sweetener.

Reviews and reception

In March 2016, an article in ''Coach Mag'' described Huel's basic flavour as "underwhelming", though the reviewer noted that the taste can be improved substantially with flavour boosts and home recipes. In May 2016, after a week-long Huel-only diet, journalist Peter Robinson wrote that "there are lumps in the mixture" and stated: "Huel doesn't just sound like the act of vomiting, it actually feels like doing it backwards." In February 2017, after a week-long trial, Tom Ough, a journalist for ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...

'', described his Huel-only diet as "struggling to get enough down me to hit anywhere near my 2000-calorie RDA", saying: "I got bored of having the same thing all the time, but have lost well over three kilos despite finding it filling. I've also felt healthy throughout the experiment." He concluded that Huel was "very good", but better when used only occasionally.

References

{{Reflist

External links

Global website
Food and drink companies established in 2014 Dietary supplements Nutritional supplement companies Veganism Vegetarian diets

Huel powder

Reviews and reception

See also

References

External links