Hubbard Foods Ltd is a New Zealand manufacturer of breakfast cereals based in
Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
. It sells cereals under its ''Hubbard'' brand and private labels. Its founder is Dick Hubbard, who stepped down as
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
from 2004-2007 to serve as the
mayor
In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...
of Auckland. According to ''
The Sunday Star-Times
The ''Sunday Star-Times'' is a New Zealand newspaper published each weekend in Auckland. It covers both national and international news, and is a member of the New Zealand Press Association and Newspaper Publishers Association of New Zealand. ...
'', in July 2010, Hubbard was "The number three player, behind Sanitarium and Kellogg's, in the so-called 'ready-to-eat' cereal market" in New Zealand. It employs around 150 staff.
History
The company started in 1989 as Winner Foods, but, after two years, the company founder decided to put the family name on the cereal boxes and rename the company Hubbard Foods Ltd. In 2008, Hubbard considered selling the company but decided to retain his ownership.
In 2010, in coordination with
Vector Limited
Vector Limited is an electricity and gas distribution company in Auckland, New Zealand. It is the national number one provider of electricity distribution, number one provider of electricity and gas Measuring instrument, metering and number tw ...
, Hubbard Foods installed the largest commercial installation of thin-film solar PV panels in New Zealand on the roof of its South Auckland building.
In 2018, the Hubbard sold the company to HFG Group, which was soon renamed
Walter & Wild
Walter may refer to:
People
* Walter (name), both a surname and a given name
* Little Walter, American blues harmonica player Marion Walter Jacobs (1930–1968)
* Gunther (wrestler), Austrian professional wrestler and trainer Walter Hahn (born 19 ...