''How To Start Your Own Country'' is a British six-part
documentary comedy series aired between August and September 2005. The show was presented by British comedian
Danny Wallace and followed his quest to start his own country in his flat in
Bow, London
Bow () is an area of East London within the London Borough of Tower Hamlets. It is primarily a built-up and mostly residential area and is east of Charing Cross.
It was in the traditional county of Middlesex but became part of the County o ...
. The
micronation
A micronation is a political entity whose members claim that they belong to an independent nation or sovereign state, but which lacks legal recognition by world governments or major international organizations. Micronations are classified ...
he created was eventually named “Kingdom of Lovely”.
The series was released on DVD in the UK on 18 June 2007.
Episodes
“Birth of a Nation”
Danny investigates
territory
A territory is an area of land, sea, or space, particularly belonging or connected to a country, person, or animal.
In international politics, a territory is usually either the total area from which a state may extract power resources or a ...
for his new country, starting by visiting
Sealand
SeaLand, a division of the Maersk Group, is an American intra-regional container shipping company headquartered in Miramar, Florida with representation in 29 countries across the Americas. The company offers ocean and intermodal services using ...
. He also meets
Erwin Strauss
Erwin S. Strauss is an American author, science fiction fan, noted member of the MITSFS, and filk musician, born in Washington, D.C. He frequently is known by the nickname "Filthy Pierre".
Science fiction and writing
Strauss has been chairman ...
and
Dennis Hope
Extraterrestrial real estate refers to claims of land ownership on other planets, natural satellites, or parts of space by certain organizations or individuals. Previous claims are not recognized by any authority, and have no legal standing. Never ...
, a man who claims to own the
Moon
The Moon is Earth's only natural satellite. It is the fifth largest satellite in the Solar System and the largest and most massive relative to its parent planet, with a diameter about one-quarter that of Earth (comparable to the width of ...
. He "invades"
Eel Pie Island
Eel Pie Island is an island in the River Thames at Twickenham in the London Borough of Richmond upon Thames. It is on the maintained minimum head of water above the only lock on the Tideway and is accessible by boat or from the left (generally ...
but leaves after the
police
The police are a constituted body of persons empowered by a state, with the aim to enforce the law, to ensure the safety, health and possessions of citizens, and to prevent crime and civil disorder. Their lawful powers include arrest and th ...
are called. He makes friends with a
General
A general officer is an officer of high rank in the armies, and in some nations' air forces, space forces, and marines or naval infantry.
In some usages the term "general officer" refers to a rank above colonel."general, adj. and n.". OED ...
of the
British Army
The British Army is the principal land warfare force of the United Kingdom, a part of the British Armed Forces along with the Royal Navy and the Royal Air Force. , the British Army comprises 79,380 regular full-time personnel, 4,090 Gurk ...
. He eventually decides upon the area of his flat as the territory and makes a
declaration of independence
A declaration of independence or declaration of statehood or proclamation of independence is an assertion by a polity in a defined territory that it is independent and constitutes a state. Such places are usually declared from part or all of th ...
, which he gives to
Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...
.
“Citizens Required”
With the help of an
advertising agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
, Wallace chooses a design for the
flag of his country. He records a
national anthem
A national anthem is a patriotic musical composition symbolizing and evoking eulogies of the history and traditions of a country or nation. The majority of national anthems are marches or hymns in style. American, Central Asian, and Europea ...
, which is played during his interview on
Iain Lee
Iain Lee (born Iain Lee Rougvie; 9 June 1973) is an English broadcaster, writer, and former television presenter and stand-up comedian who hosts the phone-in talk show '' The Late Night Alternative'' on "pay to view" Patreon.
Lee's career bega ...
's
LBC
LBC (originally the London Broadcasting Company) is a British phone-in and talk radio station owned and operated by Global and based in its headquarters in London. It was the UK's first licensed commercial radio station, and began to broadca ...
show.
“For King and Country”
Danny Wallace meets the SAS (
Second Amendment Sisters
Second Amendment Sisters, Inc. (SAS) was a United States women's gun rights advocacy group that supported gun use for self defense and empowerment. According to a 2003 ''Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times ...
) and meets the King of Fusa. He also goes to the
Principality of Seborga
The Principality of Seborga ( it, Principato di Seborga) is an unrecognised micronation that claims a area located in the northwestern Italian Province of Imperia in Liguria, near the French border, and about from Monaco. The principality is ...
.
"State of a Nation”
Wallace visits two very different '
utopian
A utopia ( ) typically describes an imaginary community or society that possesses highly desirable or nearly perfect qualities for its members. It was coined by Sir Thomas More for his 1516 book ''Utopia'', describing a fictional island society ...
' communities, the planned town of
Celebration which maintains its pleasantness through strict rules and regulations, and the
anarchic
Anarchy is a society without a government. It may also refer to a society or group of people that entirely rejects a set hierarchy. ''Anarchy'' was first used in English in 1539, meaning "an absence of government". Pierre-Joseph Proudhon adopted ...
self-governing neighborhood of
Christiania. He also speaks to a Catholic
Cardinal about the role of religion in society and Sheriff
Joe Arpaio
Joseph Michael Arpaio (; born June 14, 1932) is an American former law enforcement officer and politician. He served as the 36th Sheriff of Maricopa County, Arizona for 24 years, from 1993 to 2017, losing reelection to Democrat Paul Penzone i ...
about law and order.
A sombre visit to
death row and an interview with the death row chief, John George leads him to decide against the
death penalty in his country.
"The Bank of Danny”
When he struggles to pay his
electricity bill
Electricity pricing (also referred to as electricity tariffs or the price of electricity) can vary widely by country or by locality within a country. Electricity prices are dependent on many factors, such as the price of power generation, gover ...
, Wallace begins to kick-start his country's economy. He investigates the
National Debt, with advice from former
Chancellor of the Exchequer Kenneth Clarke
Kenneth Harry Clarke, Baron Clarke of Nottingham, (born 2 July 1940), often known as Ken Clarke, is a British politician who served as Home Secretary from 1992 to 1993 and Chancellor of the Exchequer from 1993 to 1997 as well as serving as de ...
. He designs his own currency, the IOU (Interdependent Occupational Unit), which he shows to Andrew Bailey, the Chief Cashier at the
Bank of England. He also discovers the Principality of
New Utopia
New Utopia, officially the Principality of New Utopia, is a micronation claiming the Misteriosa Bank, an unclaimed undersea rise of land in the Caribbean Sea off the Cayman Islands where it is hoped to build structures raised up from the unde ...
and interviews the UK Pro Consul, Tony Nicodemous. He applies for
international aid
In international relations, aid (also known as international aid, overseas aid, foreign aid, economic aid or foreign assistance) is – from the perspective of governments – a voluntary transfer of resources from one country to another.
Ai ...
, and fails, due to the wealth of his citizens.
“The United Nations”
Wallace attempts to enter the
Eurovision Song Contest 2006 in
Athens
Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...
with a song called “Stop the Muggin', Start the Huggin'”.
In an attempt to officially become a country, he travels to
New York to try to win the support of the
United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoniz ...
. The lack of territory lets him down.
This final episode ends with a gathering of citizens in
Leicester Square, where Wallace reveals that the country is to be called "Lovely.”
''Citizen TV''
A show called ''Citizen TV'', also presented by Danny Wallace, was shown to
digital viewers after each episode, giving news and discussions about the country.
Kingdom of Lovely
Wallace named his
micronation
A micronation is a political entity whose members claim that they belong to an independent nation or sovereign state, but which lacks legal recognition by world governments or major international organizations. Micronations are classified ...
the Kingdom of Lovely. Like several other micronations it is a partly
Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
-based project that claims a small amount of territory. Wallace proclaimed himself King and, at its peak, 58,165 "citizens" were registered on the micronation's website citizensrequired.com. This site is no longer active.
The sole official territory of Lovely was Wallace's flat in Bow, East London, but citizens of Lovely were invited to declare a room, or some other building or land belonging to them, to be an embassy for the country by taking a photograph displaying Lovely's flag there.
The show depicted Wallace attempting to acquire various accoutrements of statehood for his fledgling nation. These included:
* The country's name. Wallace solicited ideas online and put his two favourites “Home” and “Lovely” to a vote.
* A national holiday: "Lovely Day" on 2 September, celebrating the nation's naming.
* A flag featuring a blue stripe and a red stripe at erratic angles on a white background.
* A pixelated coat of arms to reflect the Internet-based nature of the micronation
* A Latin
motto
A motto (derived from the Latin , 'mutter', by way of Italian , 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organisation. Mot ...
: ''Die Dulci freure'' (''sic'' – the correct Latin is ''fruere''), meaning “Have a nice day”.
* A national anthem performed by
Banks & Wag
Banks & Wag are composers based in London.
Chris Banks and Wag Marshall-Page studied Commercial Music together at the University of Westminster (1996-1999). After graduation, Chris studied Composition For Screen at the Royal College of Music (1 ...
.
When the owners of a private island in Ireland rejected Lovely's currency (The "Interdependent Occupational Unit (IOU)”) as a basis for sale, Wallace tried to start his nation by “invading”
Eel Pie Island
Eel Pie Island is an island in the River Thames at Twickenham in the London Borough of Richmond upon Thames. It is on the maintained minimum head of water above the only lock on the Tideway and is accessible by boat or from the left (generally ...
in London with the help of his friend Jon Bond, now Lovely's Minister of Defence. Bond was chosen for the role having once worked as a security guard at
Tesco
Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...
, making him the closest thing Wallace had to an army. However, the
Metropolitan Police were contacted by local people, and Wallace was forced to call off the “invasion”. After speaking to several people including the leaders of
Sealand
SeaLand, a division of the Maersk Group, is an American intra-regional container shipping company headquartered in Miramar, Florida with representation in 29 countries across the Americas. The company offers ocean and intermodal services using ...
and
Dennis Hope
Extraterrestrial real estate refers to claims of land ownership on other planets, natural satellites, or parts of space by certain organizations or individuals. Previous claims are not recognized by any authority, and have no legal standing. Never ...
, who claims to own the Moon, Wallace declared his flat to be a sovereign nation on 1 January 2005 and he set about populating the micronation and recording the television series. Other notable interviewees included democracy advocate
Noam Chomsky
Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky i ...
, Sheriff
Joe Arpaio
Joseph Michael Arpaio (; born June 14, 1932) is an American former law enforcement officer and politician. He served as the 36th Sheriff of Maricopa County, Arizona for 24 years, from 1993 to 2017, losing reelection to Democrat Paul Penzone i ...
of
Maricopa County, Arizona
Maricopa County is in the south-central part of the U.S. state of Arizona. As of the 2020 United States census, 2020 census, the population was 4,420,568, making it the state's most populous county, and List of the most populous counties in the ...
,
Giorgio Carbone
The Principality of Seborga ( it, Principato di Seborga) is an unrecognised micronation that claims a area located in the northwestern Italian Province of Imperia in Liguria, near the French border, and about from Monaco. The principality is c ...
,
Prince of Seborga,
Major General Andrew Graham and
Erwin Strauss
Erwin S. Strauss is an American author, science fiction fan, noted member of the MITSFS, and filk musician, born in Washington, D.C. He frequently is known by the nickname "Filthy Pierre".
Science fiction and writing
Strauss has been chairman ...
, author of the guidebook ''How to Start Your Own Country''.
During the broadcasting run of ''How to Start Your Own Country'', additional material was broadcast to
digital TV
Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative adva ...
viewers after each episode. This took the style of a national broadcast named ''Citizen TV''. It was presented live by Danny Wallace and featured news, a special guest (usually a member of Wallace's government), and conversations with "citizens" who had called in. An early political change occurred when Wallace fired his first foreign minister live on-air and appointed citizen Kieran Collins in his place.
Wallace attempted to submit a song of his own composition, ''Stop The Mugging, Start The Hugging'', as the Lovely entry to the
Eurovision Song Contest 2006. The contest's scrutineer,
Svante Stockselius, met with Wallace and was sympathetic to his cause but informed him that Lovely could not enter the Contest as it has no national television or radio station of its own and therefore could not join the
European Broadcasting Union (EBU). Wallace then submitted his song to the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
(which is an EBU member who supports the UK entry to the contest), in an attempt to receive their backing – their judges, however, were unimpressed.
The series also showed Wallace's attempts to gain official recognition for Lovely at the
, which was established to be the true mark of statehood. These efforts were unsuccessful, largely because of Lovely's lack of independent territory, Wallace's own flat being within the UK. Despite all this, Wallace appeared before his citizens in full regal attire in the final episode, declaring that their new country now had more citizens than seven internationally recognized countries, including
.
''The Guardian Angel'', a Lovelian citizen-run newspaper, operated between September 2005 and September 2007.
On Wallace's website, he describes the show as gaining "an almost-too-loyal fanbase, several of whom take against me when I am unable to dedicate my entire life to running a small country from my flat.”