Hotel Babylon (music Programme)
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Hotel Babylon was a 1996 late night music programme hosted by Dani Behr, and made by LWT for the ITV network's '' ITV Night Time'' strand. It was created jointly by the production company
Planet 24 Planet 24 is a television production company, which produced ''The Big Breakfast'' and '' The Word'' for Channel 4. It had an animation division called Impossible TV, founded in 1997. History Bob Geldof and Tony Boland (television producer) fou ...
& brewer Heineken. The premise of the programme is a mock hotel where musicians and bands visited, and would be invited to play in the hotel's lounge and be interviewed in the adjected bar.


Controversy

Hotel Babylon was noted as one of the first commercially associated programmes on broadcast television in the United Kingdom. This is where not only the sponsor just sponsored the programme which was common on commercial television, but actually have some significant control in way it is directed. This was before the rules on commercial sponsorship and
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
were liberalised in 2011. Before the programme was about to launch, a fax from the head of the advertising department of Heineken's headquarters in the Netherlands to programme's British producers was leaked to the ''Independent'' newspaper. In the fax, it criticised the programme by saying that the programme in question didn't emphasise the company's signature products, that the studio audience was too edgy with not enough "normal people", and had too many " negroes". This caused an outrage both within the programme and outside with noted black MP Bernie Grant asking for an explanation. This led to a heavy cloud over with the programme, and it only broadcast a single series.


References


External links

*
''Hotel Babylon''
at BFI {{DEFAULTSORT:Hotel Babylon (music programme) Hotel Babylon (music programme) Hotel Babylon (music programme) Hotel Babylon (music programme) Hotel Babylon (music programme)
Hotel Babylon Hotel Babylon may refer to: Television * Hotel Babylon (BBC series), a 2000s BBC drama series * Hotel Babylon (music programme), a 1990s ITV late night music programme Literature * ''Hotel Babylon'' (novel), a novel by Imogen Edwards-Jones * ...
1996 controversies