In
computer software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work.
At the lowest programming level, executable code consists ...
, horizontal market software is a type of
application software
Application may refer to:
Mathematics and computing
* Application software, computer software designed to help the user to perform specific tasks
** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
that is useful in a wide range of industries. This is the opposite of
vertical market software Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors ...
, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "
productivity software
Productivity software (also called personal productivity software or office productivity software) is application software used for producing information (such as documents, presentations, worksheets, databases, charts, graphs, digital paintings ...
." Examples of horizontal market software include
word processors
A word processor is an electronic device (later a computer software application) for text, composing, editing, formatting, and printing.
The word processor was a stand-alone office machine in the 1960s, combining the keyboard text-entry and prin ...
,
web browsers
A web browser is application software for accessing websites. When a User (computing), user requests a web page from a particular website, the browser retrieves its Computer file, files from a web server and then displays the page on the user' ...
, spreadsheets, calendars, project management applications, and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, it generally lacks any market-specific customizations.
See also
*
Horizontal market
A vertical market is a market in which vendors offer goods and services ''specific'' to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets a nee ...
*
Vertical market software Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors ...
*
Vertical market
A vertical market is a market in which vendors offer goods and services ''specific'' to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets a nee ...
*
Product software implementation method
A product software implementation method is a systematically structured approach to effectively integrate a software based service or component into the workflow of an organizational structure or an individual end-user.
This entry focuses on the p ...
*
Enterprise resource planning
Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of Business management tools, business management ...
References
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Software by type
Software