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Horace Secrist (October 9, 1881 – March 5, 1943) was an American
statistician A statistician is a person who works with theoretical or applied statistics. The profession exists in both the private and public sectors. It is common to combine statistical knowledge with expertise in other subjects, and statisticians may wor ...
and
economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...
, a professor and the director of the Bureau of Economic Research at
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...
.


Life and career

Secrist was born in
Farmington, Utah Farmington is a city in Davis County, Utah, United States. The population was 24,531 at the 2020 census. The Lagoon Amusement Park and Station Park transit-oriented retail center (which includes a FrontRunner train station) are located in Farmi ...
, and received his education at
Brigham Young College Brigham Young College was a college and high school in Logan, Utah. It was founded by Brigham Young on 6 August 1877, 23 days before his death. He deeded several acres of land to a board of trustees for the development of a college. This was j ...
,
Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day ...
, and the
University of Wisconsin A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, t ...
,"Horace Secrist Dies, Aged 61"
''
Ogden Standard-Examiner The ''Standard-Examiner'' is a daily morning newspaper published in Ogden, Utah, United States. With roughly 30,000 subscribers on Sunday and 25,000 daily, it is the third largest daily newspaper in terms of circulation in Utah, after '' The S ...
'', March 6, 1943, p. 6.
"Utah-Born U. S. Economist Gained Renown In Filling Federal Posts"
''
Salt Lake Tribune ''The Salt Lake Tribune'' is a newspaper published in the city of Salt Lake City, Utah. The ''Tribune'' is owned by The Salt Lake Tribune, Inc., a non-profit corporation. The newspaper's motto is "Utah's Independent Voice Since 1871." History A ...
'', March 6, 1943, p. 17.
"Another Native Son Closes a Brilliant Career"
''Salt Lake Tribune'', March 8, 1943, p. 5.
where he earned a bachelor's degree in economics in 1907''Wisconsin Alumni Magazine'', Volume 9, 1907
pp. 58, 229
and a PhD in 1911 with a dissertation titled "An Economic Analysis of the Constitutional Restrictions Upon Public Indebtedness in the United States". He began his teaching career at Brigham Young University, and later was an instructor at the University of Wisconsin. In 1918 he joined Northwestern University, where he spent most of his career, becoming a professor of economics and statistics and director of the Bureau of Economic Research.Gary Smith, ''What the Luck? The Surprising Role of Chance in Our Everyday Lives'', New York: Overlook-Mayer, 2016, , pp. 173–81.Scott Highhouse
"Horace Secrist’s (1933) Theory of Organizational Mediocrity: A Cautionary Tale"
Society for Industrial and Organizational Psychology, retrieved August 17, 2017.
He held various positions for the federal government: as Commissioner on Industrial Relations in 1914, statistician for the
Shipping Board The United States Shipping Board (USSB) was established as an emergency agency by the 1916 Shipping Act (39 Stat. 729), on September 7, 1916. The United States Shipping Board's task was to increase the number of US ships supporting the World War ...
in 1918, and supervising statistician of the Railway Labor Board in 1920–1921. In 1918 he became a
Fellow of the American Statistical Association Like many other academic professional societies, the American Statistical Association (ASA) uses the title of Fellow of the American Statistical Association as its highest honorary grade of membership. The number of new fellows per year is limited ...
.


Private life and death

Secrist married May Alexander in 1904; they had two sons. He died at 61 following an operation in
Evanston, Illinois Evanston ( ) is a city, suburb of Chicago. Located in Cook County, Illinois, United States, it is situated on the North Shore along Lake Michigan. Evanston is north of Downtown Chicago, bordered by Chicago to the south, Skokie to the west, Wil ...
, from the effects of a long-term disability.F. S. Deibler
"Horace Secrist, 1881–1943"
''Journal of the American Statistical Association'' 38.223 (September 1943) 365–66,
also online
at
Taylor & Francis Taylor & Francis Group is an international company originating in England that publishes books and academic journals. Its parts include Taylor & Francis, Routledge, F1000 (publisher), F1000 Research or Dovepress. It is a division of Informa ...
.


Publications

Secrist published thirteen textbooks in statistics and economics. In several of his publications on economics, particularly in ''The Triumph of Mediocrity in Business'' (1933), the result of a decade's investigation by Secrist and his assistants of 49
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
s and of businesses in 73 other fields, he argued that over time, competitive forces under free enterprise cause the success of better-run businesses to decline and that of weaker businesses to increase, leading to an inevitable predominance of mediocrity in American business;"Mediocrity Brands Business Life Of Nation, Economist Finds—Too Many in Trade, All Held To Average, He Asserts"
''
Cincinnati Enquirer ''The Cincinnati Enquirer'' is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the ''Enquirer'' is the last remaining daily newspaper in Greater Cincinnati and Northern Kentucky, altho ...
'', July 3, 1933, p. 6: "So long as competition is free, neither superiority nor inferiority will tend to persist. Rather mediocrity tends to become the rule." "Complete freedom to enter trade, and continuation of competition, mean the perpetuation of mediocrity."
Secrist recommended governmental protection of the better businesses to offset this effect.P. D. Converse
"Mediocrity in Retailing"
''Journal of Marketing'' 23.4 (April 1959) 419–20.
Jordan Ellenberg Jordan Stuart Ellenberg (born October 30, 1971) is an American mathematician who is a professor of mathematics at the University of Wisconsin–Madison. His research involves arithmetic geometry. He is also an author of both fiction and non-ficti ...
, ''How Not to be Wrong: The Power of Mathematical Thinking'', New York: Penguin, 2014,
pp. 295–98
Mathematical statistician
Harold Hotelling Harold Hotelling (; September 29, 1895 – December 26, 1973) was an American mathematical statistician and an influential economic theorist, known for Hotelling's law, Hotelling's lemma, and Hotelling's rule in economics, as well as Hotelling's T ...
pointed out in a review, and in a subsequent rebuttal of Secrist's response, that this argument constituted a misunderstanding of
regression to the mean In statistics, regression toward the mean (also called reversion to the mean, and reversion to mediocrity) is the fact that if one sample of a random variable is extreme, the next sampling of the same random variable is likely to be closer to it ...
, which ensured the observed effect given the method of grouping of the observed results that Secrist had used. Stephen M. Stigler, ''Statistics on the Table: The History of Statistical Concepts and Methods'', 1999, repr. Cambridge, Massachusetts: Harvard University, 2002,
pp. 162–70
Stigler, "Regression Towards the Mean, Historically Considered", ''Statistical Methods in Medical Research'' 6 (1997) 103–14, repr. ''SAGE Directions in Educational Psychology'' Volumes 1–5, ed. Neil J Salkind, London: SAGE, , Volume 5
pp. 147–48
Harold Hotelling Harold Hotelling (; September 29, 1895 – December 26, 1973) was an American mathematical statistician and an influential economic theorist, known for Hotelling's law, Hotelling's lemma, and Hotelling's rule in economics, as well as Hotelling's T ...

"Review: ''The Triumph of Mediocrity in Business'' by Horace Secrist"
''Journal of the American Statistical Association'' 28.184 (December 1933) 463–65.
Secrist stated in his preface that in addition to exhaustive testing of his results on different areas of business, he had asked 38 American and European statisticians and economists to review them. The book has since been frequently used as a bad example in publications on statistics.


Selected publications

* ''An Introduction to Statistical Methods'' – 1917, revised ed. 1925 * * ''Readings and Problems in Statistical Methods'' – 1920 * ''Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing'' – 1921, with The National Association of Retail Clothiers * ''Expenses, Profits and Losses in Retail Meat Stores: How Much and Why'' – 1924 * ''The Widening Retail Market and Consumers' Buying Habits'' – 1926 * ''Margins, Expenses and Profits in Retail Hardware Stores'' – 1928, with J. A. Folse * ''Banking Standards under the Federal Reserve System'' – 1928 * ''Banking Ratios: A Study of the Operating Results of Member Banks with Special Reference to the Twelfth Federal Reserve District and to California'' – 1930, with Keith Powlison * ''The Triumph of Mediocrity in Business'' – 1933 * ''National Bank Failures and Non-Failures: An Autopsy and Diagnosis'' – 1938James Holladay
"Review: ''National Bank Failures and Non-Failures'' by Horace Secrist"
''Southern Economic Journal'' 6.4 (April 1940) 526–27.


References


External links

* * {{DEFAULTSORT:Secrist, Horace 1881 births 1943 deaths 20th-century American economists People from Farmington, Utah Fellows of the American Statistical Association Economists from Utah