Hope And Greenwood
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Hope and Greenwood is a traditional
confectionery Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
business based in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
.


Origins

Hope and Greenwood was founded in 2004 by husband and wife team Kitty Hope and Mark Greenwood. Owning a sweetshop was said to have been a "childhood dream" of Miss Hope. The Hope and Greenwood brand sells
retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...
sweets Candy, also called sweets (British English) or lollies (Australian English, New Zealand English), is a confection that features sugar as a principal ingredient. The category, called '' sugar confectionery'', encompasses any sweet confection, i ...
, such as lemon sherbets, cola bottles,
gobstopper Gobstoppers, also known as jawbreakers in the United States, are a type of hard candy. They are usually round, and usually range from across; though gobstoppers can be up to in diameter. The term ''gobstopper'' derives from "gob", which is sl ...
s and
flying saucers A flying saucer (also referred to as "a flying disc") is a descriptive term for a type of flying craft having a disc or saucer-shaped body, commonly used generically to refer to an anomalous flying object. The term was coined in 1947 but has g ...
, with branding inspired by the founders' love of 1950's-style designs, such as ''
The Boy's Own Paper ''The Boy's Own Paper'' was a British story paper aimed at young and teenage boys, published from 1879 to 1967. Publishing history The idea for the publication was first raised in 1878 by the Religious Tract Society, as a means to encourage you ...
'' and
Laura Ashley Laura Ashley (née Mountney; 7 September 1925 – 17 September 1985) was a Welsh fashion designer and businesswoman. She originally made furnishing materials in the 1950s, expanding the business into clothing design and manufacture in the 1960s ...
floral prints.


Products


Retail and Wholesale

They have created their own range of sweets, which are then sold directly to the customer in two retail outlets. Hope and Greenwood's
flagship store A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
was opened in Lordship Lane, East Dulwich, London in 2004. The company opened a second UK shop in
Covent Garden Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist si ...
in 2006, which later won best original store in the 2006 Living London awards. The outlets have won a number of awards and are regularly used for location shoots and filming. In 2007, the business expanded globally, opening a store in
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
in partnership with PlazaStyle. Hope and Greenwood sell to major UK Department stores, including
Harrods Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...
,
Selfridges Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge ...
and
John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American politician and civil rights activist who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...
and supermarkets such as
Ocado Ocado Group is a British business based in Hatfield, England, which licenses grocery technology. It owns a 50% share of Ocado.com (the other 50% is owned by UK retailer Marks & Spencer) and licenses its grocery fulfilment technology to global ...
and
Waitrose Waitrose & Partners (formally Waitrose Limited) is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still se ...
, as well as a large number of independent stores across the UK. Internationally, Hope and Greenwood also export to over 35 countries worldwide. The business also accepts orders through their
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...
.


Home-ware range

In 2012, Hope and Greenwood launched range of "Life is Sweet" home-wares, to complement their confectionery range. This included
kitchenware :'' For a record label, see Kitchenware Records'' Kitchenware are the tools, utensils, appliances, dishes, and cookware used in food preparation, or the serving of food. Kitchenware can also be used in order to hold or store food before or aft ...
- such as utensils, appliances, dishes, and
cookware Cookware and bakeware is food preparation equipment, such as cooking pots, pans, baking sheets etc. used in kitchens. Cookware is used on a stove or range cooktop, while bakeware is used in an oven. Some utensils are considered both cookware ...
- as well as a range of
stationery Stationery refers to commercially manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies. Stationery includes materials to be written on by hand (e.g., letter paper) ...
. They can be found in a variety of retailers across the UK, as well as the aforementioned retail stores.


Books

Miss Hope is the author of four recipe books: * * * * ''Miss Hope’s Chocolate Box'' won
Sainsbury’s J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company w ...
Book Title of the Month.


Television Appearances

Kitty Hope and Mark Greenwood have made regular appearances on television, in such shows as ''
The Alan Titchmarsh Show ''The Alan Titchmarsh Show'' is a British daytime chat show presented by Alan Titchmarsh. It was first broadcast on ITV on 3 September 2007 until 14 November 2014 and aired on weekday afternoons. The show's main focus is the "Best of British" them ...
'', ''
The One Show ''The One Show'' is a British television magazine and chat show programme. Broadcast live on BBC One weeknights at 7:00 pm, it features topical stories and studio guests. It is currently co-hosted by Alex Jones, Jermaine Jenas, and Ronan K ...
'', ''
Heston's Fantastical Food ''Heston's Fantastical Food'' is a television cookery program starring chef Heston Blumenthal which broadcast on Channel 4 in the UK during late 2012. The programme follows Blumenthal as he supersizes a variety of food for presentation to members ...
'', and are often acknowledged as industry experts. In 2012 the couple appeared in the final of the eighth series of ''
The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...
'', as consultants for the final task, which centered on creating a luxury brand. August 2014 saw the pair present 'Sweets Made Simple', a four episode series broadcast on
BBC 2 BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream an ...
.BBC Two BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream an ...
"> The series featured Hope and Greenwood as they moved around the UK demonstrating the process behind a variety of their favourite sweets, as well as behind the scenes information on topics like sourcing the best ingredients and tweaking to suit individual tastes. A fourth recipe book accompanies the series. The series saw viewing figures peak at 1.8 million. Miss Hope described her reaction to the show as "tickled pink".Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
">


Investment and Administration

In February 2013 Luke Johnson became an investor and shareholder.The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
">
In 2015, it was announced that Hope and Greenwood had entered into
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative assistant, Administrative Assistant, traditionally known as a Secretary, or also known as an admini ...
. In August 2015, it was announced that Honeycomb Project Management had acquired the
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
from the administrators in order to keep the brand alive. Since 21 April 2017, the company's
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
profile has hinted at a relaunch of the brand and its products but, to date, there have been no further developments.


References

{{Authority control Confectionery companies of the United Kingdom Food manufacturers based in London Companies that have entered administration in the United Kingdom British companies established in 2004