Hoorae Media (pronounced "hooray"),
also known as Hoorae, is an American media production company formed in September 2020 by
Issa Rae
Jo-Issa Rae Diop (born January 12, 1985), credited professionally as Issa Rae, is an American actress, writer, producer, and comedian. Rae first garnered attention for her work on the YouTube web series ''Awkward Black Girl''. Since 2011, Rae h ...
. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies.
''Insecure'' and ''
A Black Lady Sketch Show
''A Black Lady Sketch Show'' is an American television sketch comedy series created by Robin Thede for HBO. The show consists of comedy sketches performed by a main cast of Black women, currently consisting of producer and creator Thede, Gabrielle ...
'' are produced by Hoorae with
HBO
Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
. Upcoming projects include the
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...
series ''
Rap Sh*t'', a revival of ''
Project Greenlight
''Project Greenlight'' is an American documentary television series focusing on first-time filmmakers being given the chance to direct a feature film. It was created by Alex Keledjian, developed by Eli Holzman and produced by Ben Affleck, Matt ...
'', and the film ''Sinkhole'', produced with
Monkeypaw Productions
Monkeypaw Productions is an American production company founded by Jordan Peele in 2012. The company is known for producing horror films, such as ''Get Out'', '' Us'', '' Candyman'', '' Nope'' and ''Wendell & Wild.'' In 2019, the company signe ...
and
Universal Pictures
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
.
History
In September 2020
Issa Rae
Jo-Issa Rae Diop (born January 12, 1985), credited professionally as Issa Rae, is an American actress, writer, producer, and comedian. Rae first garnered attention for her work on the YouTube web series ''Awkward Black Girl''. Since 2011, Rae h ...
launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.
Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.
In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to
HBO
Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
,
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...
, and
Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
, and a first-look deal to
WarnerMedia
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
brands for any film projects.
The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.
In 2019 the company, then known as Issa Rae Productions, opened an office in
Inglewood, California.
Hoorae has 23 employees as of March 2021.
Filmography
Television
Film
References
External links
Issa Rae websiteHooraeon IMDb
"Introducing Hoorae"on YouTube
{{Film studios
Film production companies of the United States
Entertainment companies established in 2020
American companies established in 2020
Entertainment companies based in California
American independent film studios
Mass media companies established in 2020
African-American mass media
2020 establishments in California
Companies based in Los Angeles County, California