Honk was a social automotive website developer headquartered in San Francisco, California. The company was co-founded by Tom Taira and Stephanie LaCrosse in 2009 to develop web and mobile solutions that enabled consumers to choose a car.
Honk operated Honk.com, a website that featured user-generated car reviews, new car pricing information, and several
social shopping
Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile ...
features.
A
beta version
A software release life cycle is the sum of the stages of development and maturity for a piece of computer software ranging from its initial development to its eventual release, and including updated versions of the released version to help impro ...
of Honk.com was launched in November 2009.
Honk’s “social recommendation engine” enabled consumers to find recommendations on cars based on their
demographic
Demography () is the statistical study of populations, especially human beings.
Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
and
psychographic
Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Two approaches to ...
backgrounds. Using its social search tool, Honk users could input their age, sex, favorite hobbies, etc. and the social recommendation engine then looked to see which car models were most preferred by other people with the same characteristics. The Honk database featured anonymous data from several hundred thousand automobile shoppers and buyers in the United States.
Honk.com was acquired by
TrueCar
TrueCar, Inc. is an automotive pricing and information website for new and used car buyers. The service allows users to see what others paid for any new or used vehicle in their local area and receive upfront prices from a network of over 15,000 ...
in May 2011.
[Robin Wauters, Techcrunch, 2011-05-03]
TrueCar Acquires News Corp-Backed Automotive Social Network Honk.com
Retrieved 2013-07-03
References
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Companies based in San Francisco
Consumer guides
Online automotive companies of the United States
2011 mergers and acquisitions
American review websites