"Honey Dip" is a song performed by American recording artist Dev, cowritten by remaining member David Singer-Vine aka "Campa" of hip hop duo

The Cataracs The Cataracs were an American hip hop record production project and duo formed in Berkeley, California, United States, consisting of David Benjamin Singer-Vine (born March 9, 1988) and Niles Hollowell-Dhar (born October 6, 1988). The duo starte ...

and produced by

Benny Cassette Benny Cassette (born in Los Angeles) is an American record producer, rapper, singer, and songwriter. Signed to Kanye West's Very Good Beats as a producer since 2013, he worked on Kanye West's ''Yeezus'' and ''The Life of Pablo'' albums among ot ...

with the assistance of Rayintosh. It was written by Dev as a single extracted from her EP ''

Bittersweet July ''Bittersweet July'' is the second extended play (EP) by American recording artist Dev, released on September 23, 2014 by her own record label Rica Lyfe Records. It is her first project released since her debut studio album ''The Night the Sun Ca ...

''. The song was released as the first official single on November 5, 2014. "Honey Dip" is a

synthpop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s a ...

song with

rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

verses before the chorus. The official video was directed by Californian rapper

Kreayshawn Natassia Gail Zolot (born September 24, 1989), better known by her stage name Kreayshawn, is an American rapper, singer, and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she ...

. Dev performed live the single on ''

Big Morning Buzz Live ''Big Morning Buzz Live'' is a live daily morning news and pop culture talk show on VH1 that premiered on May 9, 2011, and aired its last episode on June 5, 2015. Broadcast weekday mornings and hosted by Nick Lachey, the show featured entertain ...

'' on March 3, 2015. Her performance gained positive appreciations for its unexpected simplicity and naturalness.

Background

"Honey Dip" is the first track of Dev's EP ''Bittersweet July'' since it incorporates in its meaning and in its culinary metaphors the entire EP concept. In an interview with PopCrush, Dev said that for her, "Honey Dip" is an honest love record where she's like ‘This is me and I kind of drink and hang out but I’ll love you forever.’ Dev also spoke about how was pleasant working with

, since both her and Dev were friends before they become famous and they also had a baby in the same period. "It was definitely fun and I think Kreay shoots and directs in a cool way where I very much felt like she had her ideas and visions but also let me do my thing" said Dev speaking about her video collaboration.

Composition

"Honey Dip" is a song featuring a hypnotic synth instrumental that is enriched by a nuanced choir in the chorus. The verses are sung with swag rapped verses which are defined by the critic as the distinctive mark of Dev, called from them a "talked singing". The bridge and the fourth chorus (which has a slight lyrical and musical variation) are not featured in the video version and in the radio edit. Lyrically, the song speaks about a hard but still sweet relationship, kept strong despite the confusion given from the fake world.

Critical reception

"Honey Dip" has received mostly positive reviews from the critics, who called it a more personal but less powerful version of Dev past hits and praised especially the lyrics. Kel & Mel wrote in their review of the song that "the production has a light but trippy sound to it that highlights Dev lighter-than-usual vocals, and the Kreayshawn direction shows how an incapable singer can be good also in other things".

Music video

The official music video was directed by

and premiered on

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

. The video was released on YouTube on November 25, 2014, and the after day also in HD version. It shows Dev in her own house reading magazines in her bed and making selfies in front of her mirror. At a later time she's seen cooking meat to barbecue in her own garden, the "perfect match to her bittersweet honey". The video was re-uploaded on Dev's official

VEVO Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

channel on January 27, 2015.

References

{{authority control Dev (singer) songs 2014 songs 2014 singles Songs written by David Singer-Vine Songs written by Dev (singer)