PT Honda Prospect Motor (abbreviated HPM) is a
subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...
automobiles for production, marketing and export of passenger cars in Indonesia. Based in
Jakarta
Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...
, it is a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
company between
Honda Motor Co., Ltd.
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...
(51%) and PT Prospect Motor (49%). Established on 15 February 1999, HPM replaced PT Imora Motor (stands for Istana Mobil Raya) as the sole distributor of Honda cars in Indonesia.
History
Honda cars have been sold in Indonesia since 1968 through Prospect's affiliated sales company, PT Imora Motor. In 1975, Prospect began local consignment production of Honda automobiles, responding to Indonesian government policy to encourage local automobile production. Honda vehicle sales in 1997 totaled 6,872 units (up 7% over 1996) but declined by 83% in 1998, to 1,182 units, mainly due to the
economic crisis
An economy is an area of the production, distribution and trade, as well as consumption of goods and services. In general, it is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the p ...
that hit the
Southeast Asian
Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainland ...
region.
In 1999, Honda Motor Co., Ltd. established a joint venture company called PT Honda Prospect Motor (HPM) on 15 February 1999. HPM merged Honda's Indonesian automobile businesses, which was previously conducted by four separate companies ranging across vehicle assembly, engine and component manufacturing, and wholesale distribution. HPM was capitalized at US$70 million, with 51% initially held by Honda's partner PT Prospect Motor and 49% by Honda Motor Co., Ltd.
Facilities
HPM began local
automobile production in 2003 after the establishment of its first
manufacturing plant
A factory, manufacturing plant or a production plant is an Industry (manufacturing), industrial facility, often a complex consisting of several buildings filled with Outline of industrial machinery, machinery, where workers manufacturing, manuf ...
in
Karawang
Karawang (Kota Karawang or Karawang Kota) is the capital of the Karawang Regency of West Java, Indonesia. It is 32 miles east of Jakarta, and had a population of 307,880 at the 2020 Census, spread over two districts of the regency - West Karawang a ...
, with the
Stream
A stream is a continuous body of water, body of surface water Current (stream), flowing within the stream bed, bed and bank (geography), banks of a channel (geography), channel. Depending on its location or certain characteristics, a stream ...
as the first car produced. Prior to the establishment of Karawang plant, Honda assembled vehicles at the older facility owned by Prospect Motor in
Sunter Sunter may refer to:
People
* Ercüment Sunter, Turkish basketball player
* Ian Sunter, Scottish-Canadian Canadian football player
* Thomas Sunter (1847–1901). British trade unionist.
Places
* Sunter Island, Islands on the Great Barrier ...
,
North Jakarta
North Jakarta ( id, Jakarta Utara; bew, Jakarte Belilir) is one of the five administrative cities (''kota administrasi'') which form Special Capital Region of Jakarta, Indonesia. North Jakarta is not self-governed and does not have a city counci ...
. Its development was supported with Rp 700 billion investment. Initial annual capacity was set to reach 40,000 by 2004. The 100,000th car produced by the Karawang Plant rolled off the production line on January 29, 2007. HPM started exporting the
Freed to Thailand and Malaysia from 2010 to 2014, and later the
Brio
Brio (stylized BRIO) is a wooden toy company founded in Sweden. The company was founded in the small town of Boalt, Scania, Götaland in 1884 by basket maker Ivar Bengtsson. For a long time the company was based in Osby, Scania, in southern Swede ...
to the Philippines and Vietnam from 2019.
To serve the increasing demand for Honda products in Indonesia, HPM opened a second manufacturing plant next to the existing plant on January 15, 2014 which increased its total annual production capacity from 80,000 units to 200,000 units.
With total investment of Rp 3.1 trillion, the second factory has total building area of 145,760 m
2 with main production line facilities including welding area, engine assembly, frame assembly, and painting area.