Homepride is a British food brand owned by Premier Foods for prepared cooking sauces. Premier Foods also licenses the brand to Kerry Group for the production of flour.

History

An old painted advert of Homepride, in Cambridge, April 2008. A McDonald's signage can be shown in the background.">McDonald's.html" ;"title="Cambridge, April 2008. A McDonald's">Cambridge, April 2008. A McDonald's signage can be shown in the background. A technological breakthrough in flour production in 1963 meant that bakers no longer needed to sift their flour. The new flour product was launched under Spillers Homepride brand. In 1974, Homepride launched a range of prepared cooking sauces. In October 1979, Spillers was acquired by Dalgety plc, after one hostile take over battle. The company's bakery business was spun off and sold to

Allied Bakeries An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out among them. Members of an alliance are called ...

, who in January 2000, sold the flour brand to Kerry Group. Dalgety retained the brand rights for the production of prepared cooking sauces. After the brand was acquired by the

Campbell Soup Company Campbell Soup Company, trade name, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has gro ...

, Homepride sauces became one of the sponsors of the

police procedural The police show, or police crime drama, is a subgenre of procedural drama and detective fiction that emphasizes the investigative procedure of a police officer or department as the protagonist(s), as contrasted with other genres that focus on eith ...

television series '' The Bill'', when their slogan was "the one with the bag". In July 2006, the sauce brand was acquired by Premier Foods.

Homepride Fred

Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the

Geers Gross Geers Gross was a British advertising agency founded in 1964 by Americans Bob Geers and Bob Gross after working together in the London office of Benton & Bowles. Gross was a copywriter from New York and Geers was an art director from Missouri. Ge ...

advertising agency in 1964. Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and

Richard Briers Richard David Briers (14 January 1934 – 17 February 2013) was an English actor whose five-decade career encompassed film, radio, stage and television. Briers first came to prominence as George Starling in ''Marriage Lines'' (1961–66), but ...

. In March 2014, Premier Foods brought back the iconic Fred character in a new advert for television, to advertise its range of cooking sauces.

References

External links

Homepride sauces

Homepride flour
{{portal bar, Food Brand name condiments Kerry Group Premier Foods brands Flour Food brands of the United Kingdom