Home Décor Products, Inc. was a large online retailer of

home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

and

furnishings ] The decorative arts are arts or crafts whose object is the design and manufacture of objects that are both beautiful and functional. It includes most of the arts making objects for the interiors of buildings, and interior design, but not usual ...

, headquartered in

Edison, New Jersey Edison is a township located in Middlesex County,in the U.S. state of New Jersey. Situated in Central New Jersey within the core of the state's Raritan Valley region, Edison is a commercial hub, home to Menlo Park Mall and Little India. It is ...

. It claimed to stock more than 450,000 home products from more than 800 luxury brands including TOTO, Lenox,

Kohler Kohler is a surname of German origin. The name was first found in Saxony. It means, "charcoal burner" so the first "Kohlers" were most likely of that occupation. Notable people with the surname include: *Alan Kohler, Australian journalist *Anton ...

, and

Jacuzzi Jacuzzi Brands LLC (; ), through its subsidiaries, is a global manufacturer and distributor of branded baths, hot tubs, pools, saunas and, formerly, aircraft. Founded in 1915 by the Italian family of the same name, Jacuzzi is a federally regist ...

Business portfolio

Home Décor Products owned and managed the following virtual commerce sites: * HomeClick.com – home improvement products * AbsoluteHome.com – home improvement merchandise *

Hechinger The Hechinger Company was an American chain of home-improvement centers headquartered in Landover, Maryland, on the immediate outskirts of Washington, D.C., from 1911 to 1999. It was also an online retailer owned by Home Decor Products from 2 ...

.com – power tools and DIY products * BuildersSquare.com – comparison shopping site for DIY products * Barbecues.com – barbecue grills and outdoor living merchandise * ChefsCorner.com – kitchen tools, small kitchen appliances, and tableware * KnobsandThings.com – cabinet hardware, door handles, and switchplates * PoolClick.com – pool supplies and accessories

History

Home Décor Products was founded in November 2000 with the acquisition of Bathopia, a bath and kitchen e-tailer. Bathopia was relaunched as HomeClick.com, primarily an online retailer of bath and kitchen products, with the purpose of allowing the average consumer to purchase items directly online that were typically only available in various

showroom A plumbing fixture showroom, Canada, 1921 A showroom, also referred to as a gallery, is a large space used to display products, entertainment or visual arts. Marketing location A showroom is a large space used to display products for sale, suc ...

s scattered about the country. HomeClick grew quickly in its first few years of existence and expanded its product offering to include appliances, lighting, housewares, and

tableware Tableware is any dish or dishware used for setting a table, serving food, and dining. It includes cutlery, List of glassware, glassware, serving dishes, and other items for practical as well as decorative purposes. The quality, nature, variet ...

by 2002. In subsequent years, Home Décor Products launched several other websites for different types of products. Specialty sites such as Barbecues.com, KnobsandThings.com and Poolclick.com followed the launch of AbsoluteHome.com in 2004. In October 2005, Home Décor Products bought the brand name of big-box retailer

, a brand known for

do-it-yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...

(DIY) products. HDPI also acquired the assets of DIY brand

Builders Square Builders Square was a big-box home improvement retailer headquartered in San Antonio, Texas. A subsidiary of Kmart, its format was quite similar to The Home Depot, Menards, and Lowe's with floor space of about , and inventories in excess of 35 ...

, relaunching it as a

comparison shopping engine A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare produ ...

for home and garden products. HDPI launched an advertising partnership program in June 2007, selling banner adverts on its websites. In 2006, Home Décor Products was recognized as #5 on the Internet Retailer Top 500 List in the Housewares/Home Furnishings category. HDPI was also ranked on the '' Inc.'' 500 List of Fastest Growing Companies of 2006. The company claimed web sales of $83.8 million in 2007. It had excessive inventory costs and was forced to declare Chapter 7 Bankruptcy on March 26, 2009, and has ceased operations. That November Home Décor Products purchased NationBlinds.com.

References

{{DEFAULTSORT:Home Decor Products Online retailers of the United States Home decor retailers American companies established in 2000 Retail companies established in 2000 Internet properties established in 2000 Retail companies disestablished in 2009 Companies that have filed for Chapter 7 bankruptcy 3i Group companies Companies based in Middlesex County, New Jersey