A holy city is a city important to the history or faith of a specific religion. Such cities may also contain at least one headquarters complex (often containing a religious edifice, seminary, shrine, residence of the leading cleric of the religion and/or chambers of the religious leadership's offices) which constitutes a major destination of human traffic, or

pilgrimage A pilgrimage is a journey, often into an unknown or foreign place, where a person goes in search of new or expanded meaning about their self, others, nature, or a higher good, through the experience. It can lead to a personal transformation, aft ...

to the city, especially for major ceremonies and observances. A holy city is a symbolic city, representing attributes beyond its natural characteristics. Marketing experts have suggested that holy cities may be the oldest

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s, and more specifically, place brands because they have value added via the perception of religious adherents.