Holsum Bread is an American brand of packaged sliced
white bread
White bread typically refers to breads made from wheat flour from which the bran and the germ layers have been removed from the whole wheatberry as part of the flour grinding or milling process, producing a light-colored flour. This milling p ...
. The Holsum name was being used by many retail bakeries, independently, around the country by the early 1900s. In 1908, the W. E. Long Company of Chicago acquired exclusive national rights to the name and formed a
cooperative
A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...
of bakeries to market a single recipe under the brand name Holsum in various cities.
One of the largest, earliest, and longest-lasting of the Long Company member bakeries was the Phoenix Bakery, which was renamed the Holsum Bakery in 1929 after then owners Lloyd Eisele and Charles Becker purchased from the Long Company the rights to use the Holsum name for their bakery and its bread .
Flowers Foods
Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold reg ...
, one of the southern U.S. region distributors, bought Holsum Bakery in 2008.
The Long Company
was named after its founder William Edgar Long. In 1928, Long created and pioneered the concept of packaging
sliced bread
Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience, as opposed to the consumer cutting it with a knife. It was first sold in 1928, advertised as "the greatest forward step in the baking industry si ...
two years before the
Wonder
Wonder most commonly refers to:
* Wonder (emotion), an emotion comparable to surprise that people feel when perceiving something rare or unexpected
Wonder may also refer to:
Arts and media
Fictional entities
* The Wonders, a fictional band ...
brand of packaged sliced bread appeared on store shelves. The Holsum brand name remains a registered trademark of the Long Company cooperative, which has expanded across the United States, Canada, Mexico, and
Puerto Rico
Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and Unincorporated ...
.
List of Holsum Bread licensees
*Aunt Millie's Bakery
**Michigan
*
Bimbo Bakeries USA
Bimbo Bakeries USA, Inc. () is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvani ...
**Colorado (Sara Lee)
**Delaware (Butter Krust)
**Louisiana
**Maryland (Butter Krust)
**New Jersey (Butter Krust)
**New York (Butter Krust)
**North Carolina (Butter Krust)
**Pennsylvania (Butter Krust)
**West Virginia (Butter Krust)
**Utah (Sara Lee)
**Virginia (Butter Krust)
*
Flowers Foods
Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold reg ...
**Alabama
**Arizona (Holsum Bakery)
**California (Holsum Bakery)
**New Mexico (Holsum Bakery)
**Utah (Holsum Bakery)
*Gold Medal Bakery
**Connecticut
**Maine
**Massachusetts
**New Hampshire
**New Jersey
**New York
**Rhode Island
**Vermont
*Holsum De Puerto Rico (Puerto Rico Baking Company)
**Puerto Rico
*Klosterman Baking Company
**Kentucky
**Ohio
*Lewis Bakeries
**Alabama
**Georgia
**Illinois
**Indiana
**Mississippi
**Missouri
**Ohio
**South Carolina
**Tennessee
**Wisconsin
*Pan-O-Gold Baking Company
**Minnesota
**North Dakota
**South Dakota
**Wisconsin
**Iowa
**Nebraska
**Illinois
*
Schmidt Baking Company
Schmidt Baking Company is a bakery in Baltimore, Maryland, U.S. The company makes Schmidt's Blue Ribbon and Schmidt's Old Tyme Breads and, as a licensee of the Quality Bakers of America Cooperative, bakes and distributes Sunbeam Bread in its terr ...
**Pennsylvania
*
United States Bakery
**Alaska
**California
**Idaho
**Montana
**Oregon
**Washington
See also
*
List of brand name breads
This is a list of brand name breads.
Brand name breads
* Allinson
* Alvarado Street Bakery
* Bimbo Bakeries USA – Arnold, Ball Park, Beefsteak, Bimbo, Brownberry, EarthGrains, Entenmann's, Eureka! Baking Company, Francisco, Freihofer's, G ...
*
Luis Aguad Jorge
Luis Aguad Jorge (August 25, 1925 – November 6, 2007) was a Cuban actor and salesman who, due to his small size, was better known as "El Enanito de Holsum", a bread company where he worked for many years of his life.
Early life
Aguad Jorge was ...
- alias "El enanito de Holsum"
References
External links
*
{{Bimbo
Brand name breads
Grupo Bimbo brands