Hollywood is a Brazilian brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, currently owned and manufactured by Souza Cruz, a subsidiary of

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

. It is one of Brazil's best-known and sold cigarette brands, just behind the Derby brand.

History

In 1903, Albino Souza Cruz, a manufacturer of cigarettes, settled in Rio de Janeiro and created a company to sell different brands of cigarettes. In 1931, he announced the launch of the Hollywood cigarettes, which gradually became famous for using a slogan, namely, ''"success"''. In the early 1970s, Souza Cruz invented the slogan ''"Isto é Hollywood"'' (''"This is Hollywood"''), popularizing the image through rustic and well related young practicing extreme sports. The motto remains alive to this day: ''""Isto é Hollywood O Sucesso"'' (''"This is Hollywood success"''). The "young" practicing various kinds of sports, who were the characters in the TV advertisements, were responsible for the brand's success by associating it with the idea of adventure. The appeal took, too, to the patronage of a pioneer rock festival organized in Brazil, Hollywood Rock, in the summer of 1975 in Rio de Janeiro. The event was recorded in the breakneck pace of the same year. In the 1990s, more ads were displayed, of which the ''"Flying Lap"'' commercial was one of them. TV sponsorship for Hollywood, as well as various other brands, ended once the Brazilian parliament voted to repeal cigarette advertisements on public television. As of 2016, the brand Marlboro has surpassed Hollywood as the most popular brand, making it the second most popular brand in Brazil.

Sponsorships

Formula 1

During the

1977 Formula One season The 1977 Formula One season was the 31st season of the FIA's Formula One motor racing. It featured the 28th World Championship of Drivers and the 20th International Cup for Formula 1 Constructors, which commenced on 9 January 1977, and ended on 2 ...

, the March F1 Team was sponsored by Hollywood cigarettes.

Alex Ribeiro Alex Dias Ribeiro (born in Belo Horizonte, November 7, 1948) is a former racing driver from Brazil. He entered in 20 Formula One World Championship Grands Prix but scored no World Championship points. Career After solid graduation from the lo ...

drove the car during all races.

CART

During 1993 until 1999 the Dick Simon Racing,

Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the IndyCar Series, NTT IndyCar Series, International Motor Sports Association, IMSA WeatherTech ...

and PacWest Racing was sponsored by Hollywood cigarettes. Maurício Gugelmin drove the car. And was the main sponsor of Mo Nunn Racing during the 2000 and 2001 season.

Markets

Hollywood cigarettes are mainly sold in Brazil, but also are or were sold in Cuba, Paraguay, Germany, Czech Republic,

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

, Slovakia, Belarus, Georgia and Bangladesh. Hollywood 1980

References