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The ''Hollister Free Lance'' is an American
weekly newspaper A weekly newspaper is a general-news or Current affairs (news format), current affairs publication that is issued once or twice a week in a wide variety broadsheet, magazine, and electronic publishing, digital formats. Similarly, a biweekly new ...
published in
Hollister, California Hollister is a city in and the county seat of San Benito County, located in the Central Coast region of California. With a 2020 United States census population of 41,678, Hollister is one of the largest cities in the Monterey Bay Area and a ...
and distributed in
San Benito County San Benito County (; ''San Benito'', Spanish for "St. Benedict"), officially the County of San Benito, is a county located in the Coast Range Mountains of the U.S. state of California. As of the 2020 census, the population was 64,209. The coun ...
, California.


Early history

J. McGonigle founded The Free Lance as the Hollister Enterprise on October 18, 1873. On December 10, 1886, W.B. Winn began publishing under the Free Lance nameplate. After eight years of publishing in Hollister, Winn sold the newspaper in February 1891 to J. L. Lahiff and moved to San Francisco. The Free Lance merged with the Hesperian. Lahiff was city editor, and business partner Robert P. Stephenson served as editor. "The paper is enthusiastically and aggressively Republican in politics," an 1893 author wrote. Printer James Piratsky acquired a 50 percent interest in the newspaper around that time. The Hollister newspaper market was a competitive one. In 1921, the publisher of the ''Free Lance'', which claimed a circulation of 1,019, placed an ad in ''Editor and Publisher'', a trade magazine, offering a $250 reward to anyone who could produce proof that the ''Morning Daily Advance'' of Hollister published more than 1,026 copies.


Corporate Ownership

McClatchy Newspapers The McClatchy Company, commonly referred to as simply McClatchy, is an American publishing company incorporated under Delaware's General Corporation Law and based in Sacramento, California. It operates 29 daily newspapers in fourteen states and ...
purchased the ''Free Lance'' in 1981. On February 28, 1997, McClatchy sold the ''Dispatch'', along with the ''Hollister Free Lance'', the ''
Morgan Hill Times The Morgan Hill Times is a weekly newspaper in Morgan Hill, California. It is Morgan Hill’s oldest continually operating business, tracing its history back to the Morgan Hill Sun, founded by George Edes on April 12, 1894. History A dozen years ...
'' and the ''Amador Ledger'' to Independent Newspapers Ltd. of New Zealand. Independent's largest shareholder was Australia-based News Ltd., controlled by publisher
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
. The New Zealand group sold the papers in 1998 to
Central Valley Publishing Holdings Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known as ...
, Inc., an operator of 30 small-market papers that was based in
Festus, Missouri Festus is a city situated in Jefferson County, Missouri, United States, and is also a suburb of St. Louis. It had a population of 12,706 individuals as of the 2020 census. Festus and its adjacent neighbor Crystal City are often collectively know ...
.


Purchase of The Pinnacle

At the end of 2003, Mainstreet Media, a company formed by Central Valley Publishing executives and backed by private equity funding, acquired the publishing group. A year later, the group acquired its competitor, The Pinnacle, from Tracie Cone and Anna Marie dos Remedios, who had purchased The Pinnacle in 1999. Cone retired from the Pinnacle in 2005 and in 2006 ran unsuccessfully for San Benito County supervisor. The Pinnacle nameplate was retired in 2013. The same year, Mainstreet’s controlling shareholder, The Brookside Group of Stamford, CT, put its California newspapers on the market.


Current Ownership

In April 2014, the ''Hollister Free Lance'' returned to ownership by a Northern California publisher with its purchase by New SV Media Inc., a subsidiary of
Metro Newspapers Metro Newspapers, now known as Weeklys, is an American newspaper company based in San Jose, California. It publishes five free alternative weekly newspapers in Northern California: ''Metro Silicon Valley'', ''Good Times'', the '' Pacific Sun'', ...
of
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
. In October 2014, Metro’s CEO began to move the paper away from its alignment with petroleum drilling interests and attacks on environmentalists, publicly separating itself from a $1.9 million oil company-funded political campaign in opposition to San Benito County Measure J that heavily featured the Free Lance’s logo and quotes from an opinion piece by its former editorial board.


Coverage

The paper’s coverage and circulation are concentrated on the
San Benito County San Benito County (; ''San Benito'', Spanish for "St. Benedict"), officially the County of San Benito, is a county located in the Coast Range Mountains of the U.S. state of California. As of the 2020 census, the population was 64,209. The coun ...
, including Hollister and San Juan Bautista.


San Benito Magazine

On July 15, 2016, the Free Lance launched and began distributing San Benito magazine inside each issue. The full color magazine replaced the Free Lance’s former “Lifestyles” section. In 2020, the magazine was upgraded to glossy stock.


Awards

The Free Lance has won many awards from the California Newspaper Publishers Association for its editorial work. The Free Lance and Pinnacle together won seven CNPA awards in 2011. It won first place in investigative or enterprise reporting, for Connor Ramey, Kollin Kosmicki and Marty Richman's stories on the 2010 San Benito County sheriff's race; first place in breaking news, for coverage of the Pentagon shooting involving a Hollister resident, by Adam Breen, Melissa Flores, Andrew Matheson, Lora Schraft and Kosmicki; first place in the sports photo category for Nick Lovejoy's coverage of San Benito High School sports; second place in the sports photo category, also for Lovejoy's coverage of local sports; second place in online breaking news for coverage of the Pentagon shooting involving a Hollister resident, by Breen, Flores, Matheson, Schraft and Kosmicki. The Pinnacle competed against other weekly newspapers with a circulation of 11,001 to 25,000. It won in the following categories: second place for a breaking news photo by Lovejoy while covering the Eagle Recycling fire; second place for a sports photo by Lovejoy involving cross-country. The prior year, in 2010, the newspaper also captured six awards – for photography, sports and investigative reporting. The Free Lance won seven CNPA awards in the 2015 Better Newspapers Contest. Sports Editor Emanuel Lee won first place for the Free Lance’s sports coverage. Second-place awards were given for photography and columns, and blue ribbons were awarded for agriculture reporting, sports feature and lifestyle coverage. Under editor Barry Holtzclaw, the Free Lance won two 2017 CNPA first place awards for “Enterprise News Story” and “Editorial Comment” and one second place award for “Editorial Comment” for pieces on the disappearance of funds in a charitable trust managed by school board member Mitchell Dabo.


References

{{Metro Newspapers Newspapers established in 1866 Weekly newspapers published in California 1866 establishments in California