Adrian Holliday (born 1950) is Professor of

Applied Linguistics Applied linguistics is an interdisciplinary field which identifies, investigates, and offers solutions to language-related real-life problems. Some of the academic fields related to applied linguistics are education, psychology, Communication stu ...

and Intercultural Education at

Canterbury Christ Church University Canterbury Christ Church University (CCCU) is a Public university, public research university located in Canterbury, Kent, England. Founded as a Church of England college for teacher training in 1962, it was granted university status in 2005. ...

. His teaching and research includes intercultural communication and ideology, discourses of culture, the politics of international English language education, English in the world, cultural imperialism, and qualitative research methods.

Intercultural Communication

Holliday utilizes "grammar of culture" at the

University of Guanajuato The Universidad de Guanajuato (in English, the University of Guanajuato) is a university based in the Mexican state of Guanajuato, made up of about 47,108 students in programs ranging from high school level to the doctorate level. Over 30,89 ...

in Mexico to discuss and make sense of different issues concerning communication between cultures. He examines statements from students and textbooks to explain the differences between American or British norms and their own cultural norms. The students learned to recognize and transfer communicative competence from their existing language(s) to also recognize and use the resources of their existing cultural experiences. An example is the idea that people respect others of a different culture due to it being a custom or norm in "their culture."

Native-speakerism

Holliday defines

native-speakerism Native-speakerism is the belief that native-speaker teachers embody Western cultural ideals in both English language and teaching methodology. The term was coined by Adrian Holliday. However, the ideology of native-speakerism has been present much ...

as "a pervasive ideology within ELT, characterized by the belief that 'native-speaker' teachers represent a '

Western culture Western culture, also known as Western civilization, European civilization, Occidental culture, Western society, or simply the West, refers to the Cultural heritage, internally diverse culture of the Western world. The term "Western" encompas ...

' from which spring the ideals both of the English language and of English language teaching methodology."

References

1950 births Living people Academics of Canterbury Christ Church University Alumni of Lancaster University Alumni of the University of London Applied linguists Linguists from the United Kingdom {{linguist-stub