Chi Limited, incorporated in 1980, is a fast-moving consumer goods company that provides consumer products in the dairy, beverages, and snacks sectors. The company's headquarter is in Lagos, Nigeria and it is primarily owned by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

. Chi Limited's major manufacturing facility is located in Lagos. The flagship products of the firm are

Capri-sonne Capri-Sun (, ) is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne (a name retired in favor of the English name in 2017). I ...

and Chivita, it holds the Nigerian license to market Caprisun.2007. "Brand Person". Brand faces : a brand focused journal. Issue 37, 25-30. Lagos : Brand Support Services.

History

Incorporated in Nigeria in 1980 by Dutch entrepreneur, Cornelis Vink, it began operations in March of the same year. The company became part of the Tropical General Investment (TGI) conglomerate which has diverse business interests in food, healthcare, agriculture, engineering and other industries. The company began distribution of Capri sonne in 1982 which later emerged as one of its flagship brands. In 1990, it introduced to market CHI juice, which was originally sold in cans but after a couple of years it was packaged in Tetra Pak. In 1996, the firm introduced Chivita orange flavoured juice to the market and like the previous drink it was originally sold in cans until 1997 when a paper carton packaging machine was installed. The firm later launched three new flavours in

Tetra Brik Tetra Brik is a brand name for a carton package produced by the Swedish packaging company Tetra Pak. Its shape is cubic or cuboid, and it is available with or without various different caps. The Tetra Brik is the best-known and most sold package ...

: pineapple, mango and apple and in 1999 it introduced blends of orange and pineapple. CHI Limited was pioneer in the industry in the use of Tetra Pak packaging for its dairy product, Hollandia. On 30 January 2016,

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

announced a binding agreement for The Coca-Cola Company to acquire an initial minority equity shareholding in Chi Limited. Within the agreement, Coca-Cola made an initial 40 percent equity investment in Chi Limited and intends to increase ownership to 100 percent within three years, subject to regulatory approvals, while working on other long-term commercial structures. On January 30, 2019 The Coca-Cola Company announced that it now has a 100 percent ownership stake in CHI Limited. After acquiring the remaining 60% it did not already own.

International Brand Partnership

Manchester United

Chi Limited signed an endorsement deal with

Manchester United F.C Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The two ...

. making them the official drink partner of the Manchester United F.C. in Nigeria. The partnership allows CHI Limited to use the Manchester United F.C's brand assets on a range of Chi products in Nigeria. The partnership is expected to burnish the company's image especially amongst the 50 million followers of Manchester United F.C. in Nigeria.

References

External links

* {{official website, https://www.chilimited.com/ Food and drink companies established in 1980 1980 establishments in Nigeria Manufacturing companies based in Lagos Food and drink companies of Nigeria Nigerian brands Nigerian companies established in 1980

History

International Brand Partnership

Manchester United

See also

References

External links