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Holeproof Hosiery was a Milwaukee, Wisconsin textile firm that was founded in 1901. The business was built primarily through earnings which were left to
aggregate in the company. Its advertising expenses exceeded $500,000 after 1901, making it a brand name recognized worldwide. The business produced men's and women's hosiery, underwear, lingerie, and men's pajamas. From 1916 ''-'' 1925 Holeproof Hosiery sales increased from $2,037,000 to $9,220,000. Net sales totaled $24,435,342 in 1954.
The first president of the company was Edward Freshl.
In October 1928 the corporation was sued by Gotham Hosiery, which charged Holeproof with a
Company chronology
The first president of the company was Edward Freshl.
In October 1928 the corporation was sued by Gotham Hosiery, which charged Holeproof with a patent infringement
Patent infringement is the commission of a prohibited act with respect to a patented invention without permission from the patent holder. Permission may typically be granted in the form of a license. The definition of patent infringement may v ...
. At the time Gotham Hosiery controlled the ''Pointex'' patents for manufacture of pointed heel hosiery by virtue of the company's purchase of Onyx Hosiery, some years earlier.
Holeproof Hosiery began making nylon hosiery in January 1940, starting production on 8 of its 230 machines. The hose were made of a synthetic yarn composed of derivatives of coal and iron manufactured by Du Pont
DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in ...
. As a competitive move Holeproof Hosiery reduced prices on its nylons by up to 15% in December 1956.
Holeproof Hosiery was made a division of Julius Kayser & Company''What's News'', Wall Street Journal, December 31, 1956, p. 1 after it was acquired for $13 million in August 1955. Kayser manufactured ladies gloves, lingerie, and hosiery. Holeproof's fixed assets were absorbed by Kayser during a five-year period concluding on June 30, 1960.''Julius Kayser Acquires Holeproof Hosiery In $13 million transaction, Wall Street Journal, August 18, 1955, p. 18
Australia
In the late 1920s, a successful hosiery manufacturer, Staley & Staley Ltd, started making ladies hosiery under licence from the Holeproof Hosiery Company in Milwaukee, USA. The company went public in 1929 and opened the first Holeproof mill atBrunswick, Victoria
Brunswick is an inner-city suburb in Melbourne, Victoria (Australia), Victoria, Australia, north of Melbourne's Melbourne city centre, Central Business District, located within the City of Merri-bek Local government areas of Victoria, local gov ...
in 1930, becoming the first manufacturer to produce and market Australian-made self-supporting socks. During the 1930s, Holeproof revolutionised the Australian market by promoting their products as a sought-after fashion accessory. The Australian company is still in business today, owned by Pacific Brands
Pacific Brands was an Australian consumer products company.
On Tuesday, 28 June 2016, the company suspended trading on the ASX in order to be acquired by Hanesbrands. Corporate changes/details were to be announced thereafter.
This acquisiti ...
.
References