"Hold On" is a song recorded by Swedish singer Nano. The song was released as a digital download in Sweden on 26 February 2017 and peaked at number 4 on the

Swedish Singles Chart Sverigetopplistan (, lit. "the Sweden top list") is the Swedish national record chart, formerly known as Topplistan (1975–1997) and Hitlistan (1998–2007) and known by its current name since October 2007, based on sales data from the Swedish ...

. It took part in

Melodifestivalen 2017 Melodifestivalen 2017 was the 57th edition of the Swedish music competition Melodifestivalen, which selected Sweden's entry for the Eurovision Song Contest 2017. The competition was organised by Sveriges Television (SVT) and took place over a s ...

, and qualified to the final from the first semi-final on 4 February 2017. It was written by Nano, Gino Yonan, Ayak Thiik, Carl Rydén, Christoffer Belaieff, Rikard de Bruin, Johan Röhr and David Francis Jackson.

Track listing

Chart performance

Weekly charts

Certifications

Music Video

The music video for "Hold On" was released July 28, 2017. As of February 2021 the video has over two million views on YouTub

The video was recorded in Los Angeles and is produced by Prince Jackson, son of

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...

. The music video was directed by Christopher Perez. The music video handles the topic of perseverance in the face of adversity. The lyrics encourage the listener to have patience, and hold on; likewise, the three main characters in the music video face difficulties, and are encouraged to keep trying and hold on even when facing difficulties and possible failure. The video starts with a car accident. A man is removing a younger man from the passenger seat of the car. The young man is credited as "Boy", played by Duane Ervin, and later referred to as Andrew. He is suffering grave injuries from the car accident. The music video shows him as he undergoes painful physiotherapy, operating his legs again, and then using a wheelchair. A nurse is helping him through the physiotherapy, and his father encourages him to hold on through the video. The second character is credited as "Boxer", played by David Thomas and later referred to by the same name. The music video is following him as he trains for an important championship match. The Boxer is the underdog in the upcoming match, however, he doesn't give up and keeps training harder and harder, attempting to win. We also learn the Boxer is the man who saved the Boy from the car accident, and this connection gives the Boxer the necessary motivation to win the championship belt. The third and final character is credited as "Girl", played by Natasha Ivkovic. We follow her as she makes a significant change in her life, moving to a new apartment. It is evidently hard for her to make a new life for herself.

Release history

References

2017 singles 2016 songs English-language Swedish songs Melodifestivalen songs of 2017 Parlophone singles Swedish pop songs Songs written by Carl Ryden Songs written by Ayak Thiik {{2017-single-stub