Hoichoi is an Indian subscription video on-demand and over-the-top

streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

service, owned and maintained by SVF Entertainment Pvt Ltd with headquarters in Kolkata, India. It was launched on 20 September 2017. Hoichoi is currently available for

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, Amazon Fire TV, Android TV, Roku. Mi TV, LG Smart TV and

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. It is the first

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from West Bengal focusing exclusively on Bengali language content, worldwide. The name ''Hoichoi'' means excitement.

Content

The on-demand platform focuses on Bengali language films and entertainment content mainly, but also provides English subtitles to all movies. It now has about 600 film titles, and 100+ original series. The platform is also introducing children's content, and has original films, web series and short films across many genres.

Partnership

Technology partner

ViewLift is Hoichoi's technology partner that controls the brand's OTT space; media and entertainment distribution, consumption and monetization. SVF gave the mandate to ViewLift in October 2016 to maintain and develop the official website and app.

Viewership

Hoichoi aims at reaching out to 25+

crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is e ...

(250+ million)

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the w ...

people worldwide.

Releases

References

{{Reflist

External links

Official Website
Companies based in Kolkata Indian brands Streaming media systems Video on demand services Indian companies established in 2017 2017 establishments in West Bengal