"Hoi Hoi" () is a song released by
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
n sub-unit trio Rainbow Pixie. It is the debut single of the unit. The song was released on January 12, 2012.
Background
On January 3, it was revealed by their agency,
DSP Media
DSP Media (Hangul: DSP 미디어) is a South Korean entertainment company established in 1991 by Lee Ho-yeon. The company operates as a record label, talent agency, music production company, event management and concert production company, and ...
, that a unit of the group will be formed as a trio. On the same day, a teaser image was revealed on DSP Media's website with the name of the unit, called "Rainbow Pixie". On January 4, another image was revealed with the members of the group, the unit is composed of SeungAh, Jisook and HyunYoung. It was also announced the release date of the single for January 12. To describe the concept of the single, DSP Media stated ''“‘Pixie’ will present a cute and fun stage from the members that were usually hard to see regularly on TV.”'' On January 5, the jacket cover of the single was revealed.
On February 15, it was announced the song will serve as a bonus track for
Rainbow
A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
's third Japanese single "
Gonna Gonna Go!
is a song by South Korean girl group Rainbow. This is the group's third Japanese single and the first not to be re-recorded from Korean. The single was released on March 14, 2012, in four different editions: three limited editions (CD+DVD, CD and ...
".
Composition
The song was composed by Haylie and produced by Park Se Hyun and Blacc Hole. Park Se Hyun also produced the song "Sweet Dream", from the
mini album
A mini-LP or mini-album is a short vinyl record album or LP, usually retailing at a lower price than an album that would be considered full-length. It is distinct from an EP due to containing more tracks and a slightly longer running length. A ...
with
same name of Rainbow.
Music video
A first teaser of the music video was revealed on January 4, 2012, with a teaser of the song, a second teaser was revealed four days after, on January 8. The full music video was released on January 12, along with the release of the single digitally. To help promote the song, DSP Media released two "No-Goods" version of the music video, the first on January 17 and the second on January 25, although the second does not have sound.
Promotions
The unit debuted on January 14, on
MBC's ''
Music Core
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
''.
'음악중심' 레인보우 픽시, 요술봉ㆍ수호천사ㆍ빗자루 '호이호이'
.TV Daily. January 14, 2012. Retrieved March 2, 2012 They also promoted the song on the shows '' Inkigayo'', ''M! Countdown
''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul.
B ...
'' and ''K-Pop Con''. The promotions ended on February 12, on ''Inkigayo''.
Track listing
Digital single:
Chart performance
The song debuted at number 41 in Gaon's Weekly chart on the week of January 21 with 7,629,539 points. It climbed six positions on the following week and stayed in the position for two consecutive weeks. At the date, it is the highest peak of the song.
Charts
Release history
References
{{authority control
2011 songs
2012 debut singles
Rainbow (girl group) songs
Korean-language songs