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''Hits'' is an American music industry trade publication. Founded by
Lenny Beer Lenny Beer is an American media executive and artist manager. He is the co-founder and editor-in-chief of '' HITS Magazine'', a co-founder and principal of the MGMT Company, and a theater producer and investor. Early life and education Beer was b ...
and Dennis Lavinthal, who had previously worked in independent promotion, it was launched as a print magazine in August 1986. By 1997, it had become the most successful tip sheet in the music world. An online version of the magazine, ''Hits Daily Double,'' premiered in May 2000. Both on and offline, the magazine's content includes proprietary weekly sales and airplay data, a section on breaking artists ("Vibe-Raters"), interviews with music industry leaders, a weekly cartoon, music and music industry news, and charts provided by Shazam,
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
, and
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...
. The "Rumor Mill" column, described as "music industry news and innuendo," has been widely read within the music business since the magazine's launch.


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Hits Daily Double
Music magazines published in the United States Magazines established in 1986 Magazines published in Los Angeles Professional and trade magazines {{music-mag-stub