E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a
trade event for the
video game industry
The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide.
The video game industry has grown from niches to mainstream. , ...
.
The
Entertainment Software Association
The Entertainment Software Association (ESA) is the trade association of the video game industry in the United States. It was formed in April 1994 as the Interactive Digital Software Association (IDSA) and renamed on July 21, 2003. It is based in ...
(ESA) organizes and presents E3, which many
developers,
publishers
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products.
Over time, E3 has been considered the largest gaming-expo of the year by importance and impact.
[ Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a ]professional
A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skil ...
relationship with the video game industry. With the rise of streaming media
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
, several of the press conferences were broadcast to the public to increase their visibility. E3 2017 became open to the public for the first time, with 15,000 general-admittance passes for those who wanted to attend.
E3 took place annually in June at the Los Angeles Convention Center
The Los Angeles Convention Center is a convention center in the southwest section of downtown Los Angeles. It hosts multiple annual conventions and has often been used as a filming location in TV shows and movies.
History
The convention center, ...
from 1995 to 2019. The event was cancelled for the first time in 2020 due to the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, and the event in 2021 was held online. The 2022 event was cancelled in full, with no announced plans for a virtual event, though the ESA stated they intend to return for 2023.
History
Origins
Before E3, game publishers went to other trade shows like the Consumer Electronics Show
CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...
and the European Computer Trade Show
The European Computer Trade Show (ECTS) was an annual trade show for the European video game industry which first ran in 1988, the last event being held in 2004.
The exposition was only open to industry professionals and journalists, although it w ...
to display new or upcoming products as well as to pre-sell shipments to retailers for the rest of the year including the late-year holiday season as well as to view for press coverage of upcoming games. As the game industry grew rapidly during the early 1990s, industry professionals felt that it had outgrown the older trade shows. According to Tom Kalinske
Thomas Kalinske (born July 17, 1944) is an American businessman, best known as having worked for Mattel from 1972 to 1987, where he was credited with reviving the Barbie and Hot Wheels brands, launching Masters of the Universe, then being promoted ...
, CEO of Sega America, "The CES organizers used to put the video game industry way, way in the back. In 1991, they put us in a tent, and you had to walk past all the porn vendors to find us. That particular year it was pouring rain, and the rain leaked right over our new Genesis
Genesis may refer to:
Bible
* Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind
* Genesis creation narrative, the first several chapters of the Book of ...
system. I was just furious with the way CES treated the video game industry, and I felt we were a more important industry than they were giving us credit for." Sega did not return to CES the following year, and several other companies exited from further CES shows.
Separately, in 1994, the video game industry had formed the Interactive Digital Software Association
The Entertainment Software Association (ESA) is the trade association of the video game industry in the United States. It was formed in April 1994 as the Interactive Digital Software Association (IDSA) and renamed on July 21, 2003. It is based in ...
(IDSA, later becoming the Entertainment Software Association, ESA, in 2003) in response to attention the industry had drawn from the United States Congress over a lack of a ratings system in late 1993. The IDSA was formed to unify the video game industry and establish a commission, the Entertainment Software Ratings Board
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in the United States and Canada. The ESRB was established in 1994 by the Entertainment Software Ass ...
(ESRB) to create a voluntary standard rating system that was approved by Congress.
The industry recognized that it needed some type of trade show for retailers. According to Eliot Minsker, chairman and CEO of Knowledge Industry Publications (which produced and promoted the show with Infotainment World), "Retailers have pointed to the need for an interpretive event that will help them make smarter buying decisions by interacting with a wide range of publishers, vendors, industry influentials, and opinion leaders in a focused show setting." Attempts were made between the video game companies and the Consumer Electronics Association
The Consumer Technology Association (CTA) is a standard and trade organization representing 1,376 consumer technology companies in the United States. CTA works to influence public policy, holds events such as the Consumer Electronics Show (CES ...
(CEA) which ran CES, to improve how video games were treated at CES, but these negotiations failed to produce a result. Pat Ferrell, creator of ''GamePro
Gamepro.com is an international multiplatform video game magazine media company that covers the video game industry, video game hardware and video game software in countries such as Germany and France. The publication, GamePro, was originally la ...
'' which was owned by International Data Group
International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...
(IDG), conceived of an idea for starting a dedicated trade show for video games, building off IDG's established experience in running the Macworld convention. Ferrell contacted the IDSA who saw the appeal of using their position in the industry to create a video game-specific tradeshow, and offered to co-found the Electronic Entertainment Expo with IDG.
Though several companies agreed to present at this E3 event, Ferrell discovered that CEA had offered video game companies a dedicated space at the next CES, which would have conflicted with the planned E3 event, requiring the companies to pick one or the other. Most of the IDSA members supported E3, while Nintendo and Microsoft were still supportive of the CES approach. After about three to four months, Ferrell was told by CEA's CEO Gary J. Shapiro
Gary J. Shapiro is an acclaimed author, lobbyist, and the president and CEO of the Consumer Technology Association which represents over 1500 consumer technology companies and owns and produces the Consumer Electronics Show (CES). Shapiro is the ...
that he had "won" and that they had canceled the CES video game event, effectively making E3 the premier trade show for the video game industry.
1995–2006: Growth and success through first decade
The first event was held from May 11–13, 1995 at the Los Angeles Convention Center
The Los Angeles Convention Center is a convention center in the southwest section of downtown Los Angeles. It hosts multiple annual conventions and has often been used as a filming location in TV shows and movies.
History
The convention center, ...
, which would generally be the convention's location in future years. The organizers were unsure of how successful this would be, but by the end of the convention, they had booked most of the space at the Convention Center, and saw more than 40,000 attendees. In the aftermath of its first year, E3 was already regarded as the biggest event in the video game industry. The IDSA realized the strength of a debut trade show, and subsequently renegotiated with IDG to allow the IDSA to take full ownership of the show and the intellectual property associated with the name, while hiring IDG to help with execution of the event. The show was held in May until 2006.
In 1996, IDG and the IDSA tried a Japanese version of E3, in preparation for a worldwide series of events, at the Makuhari Messe
is a Japanese convention center outside Tokyo, located in the Mihama-ku ward of Chiba City, in the northwest corner of Chiba Prefecture. Designed by Fumihiko Maki, it is accessible by Tokyo's commuter rail system. ''Makuhari'' is the name of ...
in Tokyo (as E3 Tokyo '96) in association with TV Asahi
JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Compan ...
. Although Sony Computer Entertainment
Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is made up of two legal co ...
was the show's original sponsor, the company withdrew its support in favor of its PlayStation Expo. Sega
is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
pulled out at the last minute, leaving Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
the only big-three company to appear. Held November 1–4, 1996, the presence of several other gaming expos and lack of support from Japanese game manufacturers led to reportedly poor turnout and rumored E3 events in Singapore and Canada did not take place.
Due to failed negotiations for the convention space in Los Angeles, the E3 conventions in 1997 and 1998 were held at the Georgia World Congress Center
The Georgia World Congress Center (GWCC) is a convention center in Atlanta, Georgia (U.S. state), Georgia. Enclosing some 3.9 million ft2 (360,000 m2) in exhibition space and hosting more than a million visitors each year, the GWCC is the worl ...
in Atlanta, Georgia. Turnout at these shows was dramatically lower than at the first two E3s, which has been attributed to a declining number of game developers and the fact that many video game companies were based on the West Coast, making the cost of sending staff and equipment to Atlanta prohibitive. The show returned to the Los Angeles Convention Center in 1999, and continued to grow in attendance, ranging from 60,000 to 70,000 attendees.
In addition to the event, E3 started to support (or became associated with) several websites. One was E365, introduced in 2006, an online community which attendees used to network and schedule meetings.
2007–2008: ''Media and Business Summit'' biennium
Following the 2006 convention, the IDSA—now ESA—found that many exhibitors were worried about the high costs of presenting at the event, spending between for their booths. They had also found that a larger proportion of attendees were bloggers and attendees who were not perceived to be industry professionals by vendors, managing to secure access to the conference. These additional attendees diluted the vendors' ability to reach out to their target audience, retailers and journalists. Both of these reasons had previously caused the COMDEX
COMDEX (an abbreviation of COMputer Dealers' EXhibition) was a computer expo trade show held in the Las Vegas Valley of Nevada, United States, each November from 1979 to 2003. It was one of the largest computer trade shows in the world, usually ...
trade show to shut down. Several large vendors told the ESA that they were going to pull out of the next E3, which would have had a domino effect on other vendors.
To avoid this, the ESA announced in July 2006 that E3 would be downsized and restructured due to the overwhelming demand from the exhibitors, and would limit attendees to those from the media and retail sectors. For 2007 and 2008, E3 was renamed to the E3 Media and Business Summit, and moved into the July timeframe, about two months later in the year than previous shows. The 2007 show was held at the Barker Hangar at the Santa Monica Airport
Santa Monica Airport (Santa Monica Municipal Airport) is a general aviation airport largely in Santa Monica, California, United States. The airport is about from the Pacific Ocean (Santa Monica Bay) and north of Los Angeles International Air ...
and other nearby hotels in Santa Monica, California
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...
with attendance limited to about 10,000. The 2008 event returned to the Los Angeles Convention Center, but also capped attendance at about 5,000.
ESA was harshly criticized for these smaller events. Industry analyst Michael Pachter
Michael may refer to:
People
* Michael (given name), a given name
* Michael (surname), including a list of people with the surname Michael
Given name "Michael"
* Michael (archangel), ''first'' of God's archangels in the Jewish, Christian and ...
said that because consumers had been eliminated from attending the events, there was little external media coverage of these E3's, reducing the visibility and commercialization opportunities for publishers, and suggested that without a change, E3 would become extinct. Pachter also found that retailers were less interested in E3 due to the later calendar date. Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
, which had been a member of the ESA since its start, opted to leave the ESA in 2008 and to no longer participate in the E3 event, with their CEO Robert Kotick
Robert A. Kotick (born 1963) is an American businessman who serves as the chief executive officer (CEO) of Activision Blizzard. He became CEO of Activision in 1991 after purchasing a company stake the previous year. Kotick engineered a merger ...
stating the company was too big for the E3 and ESA at that point, riding on revenue from ''World of Warcraft
''World of Warcraft'' (''WoW'') is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. Set in the ''Warcraft'' fantasy universe, ''World of Warcraft'' takes place within the world of Azeroth ...
''.
2009–2015: Return to larger format
Responding to the complaints from the previous two years, the ESA announced that E3 2009
The Electronic Entertainment Expo 2009 (E3 2009) was the 15th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees.
Majo ...
would be more open, but capping attendance at about 45,000 and closed to the public, as to achieve a balance between the two extremes. All subsequent E3s have taken place in June of the calendar year at the Los Angeles Convention Center.
Starting in 2013, some of the major video game companies, particularly Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
and Electronic Arts
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
, have opted not to showcase at E3. In Nintendo's case, they have foregone a large keynote presentation and instead have used pre-recorded Nintendo Direct
Nintendo Direct is a series of online presentation or live shows produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles. The presentations began i ...
and live video events during the E3 week since 2013 to showcase their new products, though they still run floor booths for hands-on demonstrations. Since 2014, there also have been Nintendo Treehouse Live streams that focused on several different games as well as tournaments for different titles. Electronic Arts, since 2016, have set up a separate EA Play
EA Play (formerly EA Access and Origin Access) is a subscription-based video game service from Electronic Arts for the Xbox One, Xbox Series X/S, PlayStation 4, PlayStation 5 and Microsoft Windows platforms, offering access to selected game ...
event in a nearby locale to announce and exhibit their titles, citing the move as a result of the lack of public access to the main E3 show. Other vendors, like Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
and Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
have used pre-E3 events to showcase hardware reveals, leaving the E3 event to cover new games for these systems.
By 2015, traditional video game marketing had been augmented by the use of publicity through word-of-mouth by average gamers, persons not normally part of the "professional" development community. The ESA began to seek ways to allow these people to attend E3 in limited numbers without overwhelming the normal attendees. For E3 2015, 5,000 tickets were distributed to vendors to be given to fans to be able to attend the event. That same year also marked the introduction of the "PC Gaming Show", featuring games for personal computers across a range of developers and publishers.
2016–2019: Opening to the public
E3 2016
The Electronic Entertainment Expo 2016 (E3 2016) was the 22nd E3, during which several hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily re ...
featured a separate but free "E3 Live" event at the nearby L.A. Live
L.A. Live is an entertainment complex in the South Park District of Downtown Los Angeles, California. It is adjacent to the Crypto.com Arena and Los Angeles Convention Center.
L.A. Live was developed by Anschutz Entertainment Group (AEG), Wach ...
space that was to help provide a small-scale version of the E3 experience. While it drew about 20,000 people, it was found to be underwhelming. In 2017, the ESA reserved 15,000 tickets to the convention for members of the public to buy; these were all sold, leading to more than 68,000 attendees during E3 2017
The Electronic Entertainment Expo 2017 (E3 2017) was the 23rd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers a ...
, which led to noticeable crowding and floor management issues. ESA confirmed that E3 2018
The Electronic Entertainment Expo 2018 (E3 2018) was the 24th E3, during which hardware manufacturers, software developers, and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers a ...
would include public passes, but that for two of the days, the event would be open only to industry attendees for three hours prior to admitting the public.
The ESA unveiled the new logo for E3, replacing its previous one using three-dimensional block letters with a flatter, stylized graphic, in October 2017.
While the ESA has the Convention Center space reserved through 2019, ESA's CEO Mike Gallagher said, following the 2017 event, that they were considering other options due to lack of modernization and upgrades that the center has had to make the space more appropriate for their needs. Gallagher said that the ESA was working with the City and Anschutz Entertainment Group
The Anschutz Entertainment Group (AEG), also known as AEG Worldwide, is an American global sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world's largest owner of sports teams and sports even ...
(AEG) which owns the Los Angeles Convention Center and the space around it, with plans to have nearly of additional exhibition space added by 2020, but that they would judge this in the 2018 show. During 2018, the event drew 69,200 attendees, the largest since 2005.
With announcements of the dates for E3 2019
The Electronic Entertainment Expo 2019 (E3 2019) was the 25th E3, during which hardware manufacturers, software developers, and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers a ...
, the ESA declined to state where they had planned to hold the 2020 event. Sony Interactive Entertainment
Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game industry, video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is ma ...
had announced that it would not be participating in E3 2019, having had participated in every E3 since its launch. Sony stated that they "are exploring new and familiar ways to engage our community in 2019". Sony's CEO Shawn Layden
Shawn Layden (born June 25, 1961) is an American businessman and was the Chairman of SIE Worldwide Studios. Previously, he served as the president and CEO of Sony Interactive Entertainment America (SIEA), executive vice president and COO of So ...
stated in a February 2019 interview that with changes in retailer procurement, their own switch to fewer but more quality titles, and the rapid spread of news via the Internet that having a trade show as late as June is no longer helpful, and that Sony had to create its own Destination PlayStation experience in February as to secure retailer sales. Industry Analyst Michael Patcher, speaking to GamingBolt, said, "I think it’s a mistake to skip the show, they will probably be there without a big booth. It was a surprise to me".
As of 2016, revenues from running E3 accounted for about 48% of the organization's annual budget, with another 37% coming from membership dues. With Sony's withdrawal from the conference and the controversies
Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
surrounding outgoing ESA president Mike Gallagher, some member companies criticized the ESA for splitting its focus between producing E3 and acting as a legislative advocacy group, with neither focus receiving adequate attention. This led to calls advocating for the business of running E3 to be split out into a separate company. Developers and publishers complained of the increasing cost to have a booth presence at E3 compared to simply holding a digital event streamed online, saying the exposure afforded by E3 was not always worth the price. Sony and Electronic Arts' departure and Nintendo's move to a digital-only keynote diminished E3's status as the premier game announcement event, which further eroded its ability to attract exhibitors. E3 lost nearly 1/3 of its exhibitors between 2017 and 2019, going from 293 to 209.[
]
Data leak
On August 3, 2019, it was found that an unsecured list of personal attendee data was publicly accessible from the ESA's site. The list contained the information of over 2,000 people, most of them being the press and social media influencers that had attended E3 2019. ESA removed the list after it was found, and apologized for allowing the information to become public. However, using similar techniques to access the 2019 data, users found similar data for over 6,000 attendees of past E3 events still available on user-authenticated portions of their website; these too were subsequently pulled by the ESA once notified. A number of journalists on the lists reported that they were subsequently harassed and had received death threats due to their private information being released as part of the leak. Ahead of E3 2020, the ESA stated they were taking stricter security measures to protect the privacy of those registering for E3 as a result of the leak. ESA president Stanley Pierre-Louis stated they plan to collect less data from attendees and take measures such as securing the data on separate servers to avoid this type of leak from occurring again.
2020–2022: Impact of the COVID-19 pandemic
During the last day of the event in 2019, it was confirmed that E3 would be held at the LACC for at least another year, with the 2020 edition. The ESA affirmed they have renegotiated use of the LACC through 2023, but retain the rights to break that contract if desired.
The ESA's membership approved an increase in the number of public passes from 15,000 to 25,000 for the 2020 show. Alongside this, the ESA had presented proposed, but not finalized, plans to make the 2020 event a "fan, media, and influencer festival". To mitigate the longer lines caused by increased public attendance, they aimed to use "queuetainment" to advertise to attendees while they wait, as well as a FastPass
FastPass, FastPass+, and MaxPass were virtual queue systems created by the Walt Disney Company to speed up customer access to certain attractions and amenities at the Disney resorts and theme parks. First introduced in late 1999 as a virtual ...
-like system of reserving game demos in advance similar to Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
theme parks. They planned to give priority to "influencer
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...
s" by providing them appointment-only presentations on new games. Additionally, with these changes, the ESA were considering adding an extra day on the Tuesday of the convention week that would be an industry-only day before the floor of the convention was opened to public passes. Sony affirmed it would not attend the 2020 show, stating that the vision for E3 2020
The Electronic Entertainment Expo 2020 (E3 2020) would have been the 26th E3, during which hardware manufacturers, software developers, and publishers from the video game industry would have presented new and upcoming products. The event, organ ...
didn't meet their goals, and instead would showcase their games at other events throughout the year. In the wake of Sony's announcement, ESA affirmed that the 2020 show "will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike". On February 12, 2020, Geoff Keighley
Geoff Keighley () is a Canadian video game journalist and television presenter. He was most known for hosting the video game show '' GameTrailers TV'', and for co-hosting the now-defunct '' G4tv.com''. Keighley is also a freelance writer whose ...
, host of E3 Coliseum and The Game Awards
The Game Awards is an annual awards ceremony honoring achievements in the video game industry. Established in 2014, the shows are produced and hosted by game journalist Geoff Keighley, who worked on its predecessor, the Spike Video Game Awards, ...
, released a statement announcing that he would also be forgoing his attendance of E3 for the first time in the expo's 25-year history, citing his discomfort with the direction planned for the event in 2020.
However, in the months leading to the 2020 event, the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
created concerns related to large gatherings such as E3. As late as March 4, 2020, the ESA had still intended to hold E3 2020, though said they were monitoring the situation around the outbreak. On March 11, 2020, the ESA announced that E3 2020 had been cancelled due to the ongoing pandemic. The ESA also claimed that they would both fully refund prospective attendees and exhibitors and devise a virtual event
Virtual may refer to:
* Virtual (horse), a thoroughbred racehorse
* Virtual channel, a channel designation which differs from that of the actual radio channel (or range of frequencies) on which the signal travels
* Virtual function, a programming ...
that would enable exhibitors to hold digital presentations during the same week in lieu of a physical meeting. However, by April 7, 2020, the ESA stated that the disruption caused by the pandemic made it impossible to host an online equivalent, fully cancelling the event, though the ESA would help its partners to present individual announcements via E3's website. Keighley would organize ''Summer Game Fest''—an event series encompassing various publisher-led digital presentations and demo
Demo, usually short for demonstration, may refer to:
Music and film
*Demo (music), a song typically recorded for reference rather than release
* ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes
* ''Demo'' (Deafhea ...
offerings from May to August 2020.
Despite cancelling the 2020 event, the ESA stated it still planned to hold the E3 2021
The Electronic Entertainment Experience 2021 (E3 2021) was the 26th E3, during which hardware manufacturers, software developers, and publishers from the video game industry presented new and upcoming products. The event, organized by the Entert ...
event, announcing its normal June dates to partners in April 2020. While the ESA had planned for a combined in-person and virtual event
Virtual may refer to:
* Virtual (horse), a thoroughbred racehorse
* Virtual channel, a channel designation which differs from that of the actual radio channel (or range of frequencies) on which the signal travels
* Virtual function, a programming ...
, the organization notified its partners in February 2021 that it was dropping the in-person event but maintaining the virtual event plans. According to ''Video Games Chronicle
Gamer Network Limited (formerly Eurogamer Network Limited) is a British mass media company based in Brighton. Founded in 1999 by Rupert and Nick Loman, it owns brands—primarily editorial websites—relating to video game journalism and other ...
'', the ESA still planned to use the LACC to broadcast some of these virtual events during E3 2021, as well as planning on further use of the space in 2022 and 2023. The virtual event faced a mixed reception among users and the industry, including issues with the event's official mobile app, and assessments that E3 as a virtual event was redundant to streaming presentations that could be held as standalone events by publishers.
While Mayor Eric Garcetti
Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
stated that the ESA had planned E3 2022 to be an in-person event, on January 7, 2022, the ESA announced that the in-person version of E3 2022 had been canceled due to COVID-19, with no immediate confirmation of a virtual event. Although this announcement came amid spread of the highly-infectious Omicron variant
Omicron (B.1.1.529) is a variant of SARS-CoV-2 first reported to the World Health Organization (WHO) by the Network for Genomics Surveillance in South Africa on 24 November 2021. It was first detected in Botswana and has spread to become the ...
, IGN reported that unlike past years, E3 2022 had no dates publicized by either the ESA or the LACC—which had cast doubt (especially amid the internal issues surrounding the 2020 event, and the aforementioned reception to E3 2021) over whether the event was even being planned at all. Furthermore, IGN reported via anonymous sources that the ESA had made a decision to cancel the event as early as 2021. ESA formally announced on March 31, 2022, that they had fully cancelled E3 2022.
In June 2022, the ESA stated that they still plan to return with a physical and virtual show in 2023. One month later, the ESA confirmed that E3 2023
The Electronic Entertainment Expo 2023 (E3 2023) will be the 27th E3, during which hardware manufacturers, software developers, and publishers from the video game industry will present new and upcoming products. The event, organized by the Enter ...
will occur at the Los Angeles Convention Center during the second week of June 2023, and that they have partnered with ReedPop
RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...
, who operate conventions such as PAX events, New York Comic Con
The New York Comic Con is an annual New York City fan convention dedicated to Western comics, graphic novels, anime, manga, video games, cosplay, toys, movies, and television. It was first held in 2006.
History
The New York Comic Con is a f ...
, and the Star Wars Celebration
The ''Star Wars'' Celebration is a fan gathering to celebrate the ''Star Wars'' franchise. It began in 1999, when Lucasfilm held the ''Star Wars'' Celebration in Denver, Colorado to celebrate the upcoming release of '' Star Wars: Episode I †...
, to help manage the event. In September 2022, the ESA announced that the event would also include three "Business Days" where the floor will be limited to developers, publishers, retailers, and recognized journalists, while two days at a separate location will be held as "Fan Days" for all members of the public.
Event history
See also
*Brasil Game Show
Brasil Game Show (known by the initials BGS and originally titled Rio Game Show (RGS)) is a yearly Brazilian video game convention organized by business executive Marcelo Tavares, that is currently held in São Paulo and is the largest gaming co ...
*Game Developers Conference
The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tutori ...
* Gamercom
*Gamescom
Gamescom (stylized as gamescom) is a trade fair for video games held annually at the Koelnmesse in Cologne, North Rhine-Westphalia, Germany. Since 2018, it has been organised by ''game – Verband der deutschen Games-Branche'' (English: Associa ...
*List of gaming conventions
This is a list of noteworthy gaming conventions from around the world. This list is sectioned by location, and each gaming convention includes the dates during which it is typically held. Dates listed are approximate or traditional time periods for ...
*Tokyo Game Show
, commonly known as TGS, is a video game expo / convention held annually in September in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publications, Inc. The ...
*PAX
Pax or PAX may refer to:
Peace
* Peace (Latin: ''pax'')
** Pax (goddess), the Roman goddess of peace
** Pax, a truce term
* Pax (liturgy), a salutation in Catholic and Lutheran religious services
* Pax (liturgical object), an object formerly ki ...
*ChinaJoy
ChinaJoy or China Digital Entertainment Expo & Conference () is a digital entertainment expo held annually in Shanghai, China. It is the largest gaming and digital entertainment exhibition held in China and Asia. ChinaJoy 2011, 2012, 2013 and 20 ...
References
External links
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{{Authority control
1995 establishments in California
Annual events in Los Angeles County, California
Events in Los Angeles
June events
Recurring events established in 1995
Trade shows in the United States
Video game events
Video game trade shows
Video gaming in the United States