''J.J.B. Hilliard, W.L. Lyons, LLC'' (

d/b/a A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Hilliard Lyons) is a full-service wealth management firm with offices in

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

Missouri Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

South Carolina )''Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

, and

West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the Bur ...

. It is headquartered in

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

. Hilliard Lyons was acquired by Baird in October 2019. It was renamed to Baird Trust effective November 2021.

History

Predecessor firms date to 1854. In 1965, J.J.B. Hilliard & Son and W.L. Lyons and Company combined to become J.J.B. Hilliard, W.L. Lyons. From 1998 to 2008, the company was owned by PNC Financial Services. Now the ownership is shared between Hilliard Lyons employees and

Houchens Industries Houchens Industries is an American employee-owned company, in business since 1917 when it began as a small grocery operated by founder Ervin Houchens in rural Barren County, Kentucky. The company is headquartered in Bowling Green, Kentucky. The c ...

, based in

Bowling Green A bowling green is a finely laid, close-mown and rolled stretch of turf for playing the game of bowls. Before 1830, when Edwin Beard Budding of Thrupp, near Stroud, UK, invented the lawnmower, lawns were often kept cropped by grazing sheep on ...

, Ky. Other companies under the Houchens include Stewart-Richey Construction, Inc., Tampico Beverages, Inc., Food Giant, and Hitcents.

Operations

;Private Client Group Hilliard Lyons provides financial guidance to individuals and families. It includes

retirement planning Retirement planning, in a financial context, refers to the allocation of savings or revenue for retirement. The goal of retirement planning is to achieve financial independence. The process of retirement planning aims to: *Assess readiness-to-reti ...

estate planning Estate planning is the process of anticipating and arranging, during a person's life, for the management and disposal of that person's estate during the person's life, in the event the person becomes incapacitated and after death. The planning inc ...

financial plan In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future financial state by using current known variables to predict future income, asset values and withdrawal plans. This often includes a bud ...

ning, risk management, and education

funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm uses ...

Investment banking

In 2010, the firm acquired middle-market

investment banking Investment banking pertains to certain activities of a financial services company or a corporate division that consist in advisory-based financial transactions on behalf of individuals, corporations, and governments. Traditionally associated wit ...

firm bCatalyst and then started to assist business owners.

Lending

In 2011, Hilliard Lyons partnered with The Bancorp, Inc. to offer clients borrowing services.

Trust

Hilliard Lyons Trust Company (HLTC) provides

asset management Asset management is a systematic approach to the governance and realization of value from the things that a group or entity is responsible for, over their whole life cycles. It may apply both to tangible assets (physical objects such as buildings ...

(real estate,

oil and gas A fossil fuel is a hydrocarbon-containing material formed naturally in the Earth's crust from the remains of dead plants and animals that is extracted and burned as a fuel. The main fossil fuels are coal, oil, and natural gas. Fossil fuels ...

personal property property is property that is movable. In common law systems, personal property may also be called chattels or personalty. In civil law systems, personal property is often called movable property or movables—any property that can be moved fr ...

etc.) and

trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust law, a body of law under which one person holds property for the benefit of another * Trust (bus ...

services to Hilliard Lyons clients and works as

executor An executor is someone who is responsible for executing, or following through on, an assigned task or duty. The feminine form, executrix, may sometimes be used. Overview An executor is a legal term referring to a person named by the maker of a ...

and

investment manager Investment management is the professional asset management of various securities, including shareholdings, bonds, and other assets, such as real estate, to meet specified investment goals for the benefit of investors. Investors may be institutio ...

Public finance

Hilliard Lyons acts in capacities for states, cities, counties, schools, and other issuers of

public debt A country's gross government debt (also called public debt, or sovereign debt) is the financial liabilities of the government sector. Changes in government debt over time reflect primarily borrowing due to past government deficits. A deficit oc ...

. In 2010, the company handled some elements of the debt for the $238 million Louisville Downtown Arena, now the Yum! Center. The firm maintains

municipal bond A municipal bond, commonly known as a muni, is a Bond (finance), bond issued by state or local governments, or entities they create such as authorities and special districts. In the United States, interest income received by holders of municipal ...

trading and underwriting desks in Louisville and

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

Research

Hilliard Lyons research analysts cover about 130 companies. Seven company's equity analysts have held The Wall Street Journal's All-Star/Best on the Street title a combined total of 17 times. Analysts won the

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

StarMine Award five times for stock picks within their industry and the Financial Times ranked two Hilliard Lyons analysts among the nation's top 10 analysts.

Culture

Hilliard Lyons is a ten-time winner of the Best Places to Work in Kentucky designation, a seven-time winner in

, a five-time winner in

, and a past winner in

Community

Hilliard Lyons provides financial support to the

Kentucky Opera The Kentucky Opera is an American opera company based in Louisville, Kentucky. The company is resident at the Brown Theatre, as part of Kentucky Performing Arts. The Louisville Orchestra is the accompanying orchestra for the company. Moritz von ...

, Actors Theatre of Louisville, the Fund for the Arts, and Junior Achievement of Kentuckiana. In 2010, the company was recognized with the Governor's Award in the Arts.

References

* https://www.rwbaird.com/2020-annual-report/our-businesses/

External links

* {{official, http://www.hilliard.com
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Companies based in Louisville, Kentucky American companies established in 1854 Financial services companies established in 1854 Investment management companies of the United States 1854 establishments in Kentucky