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The 2016 presidential campaign of Hillary Clinton was announced in a
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video, on April 12, 2015.
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
was the 67th
United States Secretary of State The United States secretary of state is a member of the executive branch of the federal government of the United States and the head of the U.S. Department of State. The office holder is one of the highest ranking members of the president's Ca ...
and served during the first term of the
Obama administration Barack Obama's tenure as the 44th president of the United States began with his first inauguration on January 20, 2009, and ended on January 20, 2017. A Democrat from Illinois, Obama took office following a decisive victory over Republican ...
, 2009 to 2013. She was previously a
United States Senator The United States Senate is the Upper house, upper chamber of the United States Congress, with the United States House of Representatives, House of Representatives being the Lower house, lower chamber. Together they compose the national Bica ...
from
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
, 2001 to 2009, and is the wife of former President
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
, serving as
First Lady of the United States The first lady of the United States (FLOTUS) is the title held by the hostess of the White House, usually the wife of the president of the United States, concurrent with the president's term in office. Although the first lady's role has never ...
from 1993 to 2001. Clinton's main competitor in the 2016 Democratic primary election was Vermont Senator
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
. She received the most support from middle aged and older voters, as well as from African-American, Latino and older female voters. She focused her platform on several issues, including expanding racial,
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...
, and women's rights, raising wages and ensuring equal pay for women, and improving healthcare. The
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
declared Clinton the presumptive nominee of the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
after she reached the required number of delegates, including both pledged delegates and
superdelegate In American politics, a superdelegate is an unpledged delegate to the Democratic National Convention who is seated automatically and chooses for themselves for whom they vote. These Democratic Party superdelegates (who make up slightly under 15 ...
s on June 6, 2016. Sanders endorsed Clinton's campaign for president on July 12. Clinton announced that U.S. Senator
Tim Kaine Timothy Michael Kaine (; born February 26, 1958) is an American lawyer and politician serving as the junior United States senator from Virginia since 2013. A member of the Democratic Party, he served as the 38th lieutenant governor of Virgini ...
would be her vice presidential running mate on July 22. Clinton and Kaine were officially nominated at the
2016 Democratic National Convention The 2016 Democratic National Convention was a presidential nominating convention, held at the Wells Fargo Center in Philadelphia, Pennsylvania, from July 25 to 28, 2016. The convention gathered delegates of the Democratic Party, the majo ...
on July 26. Clinton lost the general election to Republican
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
on November 9 after media outlets declared Trump had exceeded the 270 electoral college vote threshold needed to win the election and ending the campaign. Had Clinton won the states of
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
,
Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
, and
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
, which all of these states are stronghold for the Democrats, she would have been elected as the first female elected president, the first secretary of state elected president, since
James Buchanan James Buchanan Jr. ( ; April 23, 1791June 1, 1868) was an American lawyer, diplomat and politician who served as the 15th president of the United States from 1857 to 1861. He previously served as secretary of state from 1845 to 1849 and repr ...
, and the first husband-and-wife to become president.
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
would have also become the first first gentleman of the United States.


Background information


Post-2008 primary election campaign

As soon as Clinton ended her 2008 Democratic presidential primary election campaign and conceded to Barack Obama, there was talk of her running again in 2012 or 2016. After she ended her tenure as Secretary of State in 2013, speculation picked up sharply, particularly when she listed her occupation on social media as "TBD". In the meantime, Clinton earned over $11 million giving 51 paid speeches to various organizations, including
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
and other
Wall Street Wall Street is an eight-block-long street in the Financial District of Lower Manhattan in New York City. It runs between Broadway in the west to South Street and the East River in the east. The term "Wall Street" has become a metonym for t ...
banks. The speeches, and Clinton's not releasing their transcripts, would be raised as an issue by her opponents during the upcoming primary and general election campaigns. In October 2016, leaked excerpts from a Goldman Sachs Q&A session cast doubts about her support for the 2010 Dodd–Frank financial oversight legislation. Anticipating a future run, a "campaign-in-waiting" began to take shape in 2014, including a large donor network, experienced operatives, the
Ready for Hillary Ready may refer to: Film and television * ''Ready'', a 2002 British short starring Imelda Staunton * ''Ready'' (2008 film), a Telugu film * ''Ready'' (2011 film), a Hindi remake of the Telugu film * "Ready" (''New Girl''), a television episo ...
and
Priorities USA Action Priorities USA Action is a progressive political action committee and is the largest Democratic Party super PAC. Founded in 2011, it supported Barack Obama's 2012 re-election campaign. It was the primary super PAC supporting Hillary Clinton' ...
campaign political action committees (PACs), and other campaign infrastructure. By September 2013, amid continual political and media speculation, Clinton said she was considering a run but was in no hurry to decide. In late 2013, Clinton told
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's
Barbara Walters Barbara Jill Walters (born September 25, 1929) is an American broadcast journalist and television personality. Known for her interviewing ability and popularity with viewers, Walters appeared as a host of numerous television programs, including ...
that she would "look carefully at what I think I can do and make that decision sometime next year"; and told ABC's Diane Sawyer in June 2014 that she would "be on the way to making a decision before the end of the year."


Decision-making process

While many political analysts came to assume during this time that Clinton would run, she took a long time to make the decision. While Clinton said she spent much of the two years following her tenure, as Secretary of State, thinking about the possibility of running for president again, she was also noncommittal about the prospect, and appeared to some as reluctant to experience again the unpleasant aspects of a major political campaign. Those around her were split in their opinions, reportedly, with Bill Clinton said to be the most in favor of her running again,
Chelsea Clinton Chelsea Victoria Clinton (born February 27, 1980) is an American writer and global health advocate. She is the only child of former U.S. President Bill Clinton and former U.S. Secretary of State and 2016 presidential candidate Hillary Clinton ...
leaning towards it, but several of her closest aides against it. She reportedly studied Obama's 2008 campaign to see what had gone right for Obama as compared to her own campaign. Not until December 2014, around the time of the Clintons' annual winter vacation in the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
, did she say she decided for sure that she would indeed run again.


Expectations

According to nationwide opinion polls in early 2015, Clinton was considered the front-runner for the 2016 Democratic presidential nomination. She had gained a broader sweep of early endorsements from the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
establishment in the 2016 race than she did in 2008, although she did face several primary election challengers, and, in August 2015 Vice President Joe Biden was reported to be seriously considering a possible challenge to Clinton. Clinton had a very high name recognition of an estimated 99% (only 11% of all voters said they did not know enough about her to form an opinion) and according to Democratic pollster
Celinda Lake Celinda Lake is a pollster and political strategist for the Democratic Party in the United States of America. Background and education A native of Montana, Lake was born and raised on a ranch. She earned her master's degree in political science ...
, she has had strong support from African-Americans, and among college-educated women and single women. In ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine's 2015 list of "The 100 Most Influential People", Clinton praised Massachusetts Senator
Elizabeth Warren Elizabeth Ann Warren ( née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
, who herself was considered as a potential challenger to Clinton, for being a "progressive champion". Warren decided not to run for president, despite pressure from some
progressives Progressivism holds that it is possible to improve human societies through political action. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, techno ...
.


Announcement

The Clinton campaign had planned for a delayed announcement, possibly as late as July 2015. On April 3, 2015, it was reported that Clinton had taken a lease on a small office at 1 Pierrepont Plaza in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. It was widely speculated that the space would serve as her campaign headquarters. On April 12, 2015, Clinton released a
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
video formally announcing her candidacy via
email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant ...
. She stated that, "Everyday Americans need a champion. And I want to be that champion." The week following her announcement, she traveled to early primary states, such as Iowa and New Hampshire. Clinton was the third candidate with support in national polls to announce her candidacy, following Republican Senators
Ted Cruz Rafael Edward "Ted" Cruz (; born December 22, 1970) is an American politician and attorney serving as the junior United States Senator from Texas since 2013. A member of the Republican Party, Cruz served as Solicitor General of Texas from ...
of
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
and
Rand Paul Randal Howard Paul (born January 7, 1963) is an American physician and politician serving as the junior U.S. senator from Kentucky since 2011. A member of the Republican Party, he is a son of former three-time presidential candidate and 12 ...
of
Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia to ...
, while
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
Senator
Marco Rubio Marco Antonio Rubio (born May 28, 1971) is an American politician and lawyer serving as the senior United States senator from Florida, a seat he has held since 2011. A member of the Republican Party, he served as Speaker of the Florida Hous ...
announced his candidacy on April 13, the day after Clinton. Some Democrats saw the proximity of Clinton's campaign announcement to Rubio's as advantageous, as Clinton's announcement might overshadow Rubio's. Clinton's campaign logo was unveiled on April 12, 2015, featuring a blue ''H'' with a red arrow through the middle.


Van tour

Clinton began her campaign by making short trips to early primary and caucus states. Immediately following her announcement, she made a two-day
road trip A road trip, sometimes spelled roadtrip, is a long-distance journey on the road. Typically, road trips are long distances travelled by automobile. History First road trips by automobile The world's first recorded long-distance road trip by t ...
in a customized
Chevrolet Express Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and oust ...
van, nicknamed after '' Scooby-Doo'', going from New York to Iowa, and stopping several times along the way, including a much publicized stop at a Chipotle Mexican Grill outside
Toledo, Ohio Toledo ( ) is a city in and the county seat of Lucas County, Ohio, United States. A major Midwestern United States port city, Toledo is the fourth-most populous city in the state of Ohio, after Columbus, Cleveland, and Cincinnati, and according ...
, where Clinton was not recognized by the staff. The trip gained considerable media attention and was, according to her campaign, intended as a bit of political theater. Clinton responded to very few questions from the press during the first month of her campaign. During her visits to early primary and caucus states, she did not hold any formal press conferences, and did not participate in any media interviews. On May 19, 2015, after 28 days, Clinton answered some questions from reporters at an event in Cedar Rapids, Iowa. Clinton's campaign announced she would make additional stops in Florida, Texas, and Missouri in May and June.


Kickoff rally

Clinton held her first major
campaign rally A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referend ...
June 13, 2015, at Franklin D. Roosevelt Four Freedoms Park on the southern tip of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
's
Roosevelt Island Roosevelt Island is an island in New York City's East River, within the borough of Manhattan. It lies between Manhattan Island to the west, and the borough of Queens, on Long Island, to the east. Running from the equivalent of East 46th to 85 ...
. In her speech, Clinton addressed
income inequality in the United States Income inequality in the United States is the extent to which income is distributed in differing amounts among the American population. It has fluctuated considerably since measurements began around 1915, moving in an arc between peaks in t ...
, specifically endorsed universal
pre-kindergarten Pre-kindergarten (also called Pre-K or PK) is a voluntary classroom-based preschool program for children below the age of five in the United States, Canada, Turkey and Greece (when kindergarten starts). It may be delivered through a preschool ...
, paid
family leave Parental leave, or family leave, is an employee benefit available in almost all countries. The term "parental leave" may include maternity, Paternity (law), paternity, and adoption leave; or may be used distinctively from "maternity leave" a ...
, equal pay for women, college affordability, and incentives for companies that provide
profit sharing Profit sharing is various incentive plans introduced by businesses that provide direct or indirect payments to employees that depend on company's profitability in addition to employees' regular salary and bonuses. In publicly traded companies thes ...
to employees. She did not address
free trade agreements A free-trade agreement (FTA) or treaty is an agreement according to international law to form a free-trade area between the cooperating states. There are two types of trade agreements: bilateral and multilateral. Bilateral trade agreements occur ...
during the kickoff speech, but made statements the next day suggesting that the current negotiations should be abandoned unless improved. The campaign said more than 5,500 people were in attendance, but estimates of crowd size by the press in attendance were less. According to John Cassidy, staff writer at ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'', Clinton, up to a point, took a populist tone:


Advertising

In August 2015, the Clinton campaign began a $2 million television advertising buy in Iowa and New Hampshire. The ads featured footage of Clinton's late mother,
Dorothy Rodham Dorothy Emma Rodham (née Howell; June 4, 1919 – November 1, 2011) was an American homemaker and the mother of former First Lady of the United States, First Lady, U.S. Senator, United States Secretary of State, and 2016 Democratic Party pr ...
, and of Clinton herself, and featured women, family, and children. In a review of Clinton's 32 general election TV ads, the Associated Press found that 24 of those ads show or mention Trump. The majority of those 24 ads feature raw footage of him rather than others opining on his words and actions.


Platform

Clinton focused her candidacy on several themes, including raising middle class incomes, expanding women's rights, instituting campaign finance reform, and improving the
Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act and colloquially known as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Presid ...
. In March 2016, she laid out a detailed economic plan, which ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' called "optimistic" and "wide-ranging". Basing her economic philosophy on
inclusive capitalism Inclusive capitalism is a theoretical concept and policy movement that seeks to address the growing income and wealth inequality within Western capitalism following the financial crisis of 2007–2008 to improve business and society. Semantic i ...
, Clinton proposed a "clawback" which would rescind tax relief and other benefits for companies that move jobs overseas; providing incentives for companies that share profits with employees, communities and the environment, rather than focusing on short-term profits to increase stock value and rewarding shareholders; increasing collective bargaining rights; and placing an "exit tax" on companies that move their headquarters out of America in order to pay a lower tax rate overseas. Clinton opposed the Trans-Pacific Partnership (TPP), supported the U.S. Export-Import Bank, and stated that "any trade deal has to produce jobs and raise wages and increase prosperity and protect our security". Given the climate of unlimited campaign contributions following the Supreme Court's
Citizens United decision ''Citizens United v. Federal Election Commission'', 558 U.S. 310 (2010), was a landmark decision of the Supreme Court of the United States regarding campaign finance laws and free speech under the First Amendment to the U.S. Constitution. It ...
, Clinton called for a
constitutional amendment A constitutional amendment is a modification of the constitution of a polity, organization or other type of entity. Amendments are often interwoven into the relevant sections of an existing constitution, directly altering the text. Conversely, t ...
to limit "unaccountable money" in politics. In July 2016, she "committed" to introducing a U.S. constitutional amendment that would result in overturning the 2010 Citizens United decision. On social issues, Clinton explicitly focused on family issues, particularly universal preschool. Clinton also prioritized closing the
gender pay gap The gender pay gap or gender wage gap is the average difference between the remuneration for men and women who are working. Women are generally found to be paid less than men. There are two distinct numbers regarding the pay gap: non-adjusted ...
and reaffirmed her support of the right to same-sex marriage enshrined in the constitution. Clinton stated that allowing undocumented immigrants to have a path to citizenship "s at its heart a family issue." Clinton expressed support for the
Common Core The Common Core State Standards Initiative, also known as simply Common Core, is an educational initiative from 2010 that details what K–12 students throughout the United States should know in English language arts and mathematics at the conc ...
educational initiative, saying, "The really unfortunate argument that's been going on around Common Core, it's very painful because the Common Core started off as a bipartisan effort. It was actually nonpartisan. It wasn't politicized.... Iowa has had a testing system based on a core curriculum for a really long time. And you see the value of it, you understand why that helps you organize your whole education system. And a lot of states unfortunately haven't had that, and so don't understand the value of a core, in this sense a Common Core." In a December 7, 2015 ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' article, Clinton presented her detailed plans for regulating Wall Street financial activities by reining in the largest institutions to limit risky behavior, appointing strong regulators, and holding executives accountable. Clinton supported maintaining American influence in the Middle East. She publicly opposed Trump's call to ban Muslims from the United States as "shameful" and "dangerous". She also claimed Trump's statement was "a reflection of much of the rest of his party", as "many GOP candidates have also said extreme things about Muslims." Clinton told the
American Israel Public Affairs Committee The American Israel Public Affairs Committee (AIPAC ) is a lobbying group that advocates pro-Israel policies to the legislative and executive branches of the United States. One of several pro-Israel lobbying organizations in the United Stat ...
, "America can't ever be neutral when it comes to Israel's security and survival."


Strategy and tactics

Clinton campaign strategists reportedly believed that a strong
liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...
campaign would mobilize the same voters who swept Barack Obama to victory in 2008 and 2012. Her strategy of embracing Obama's policies proved highly effective with African American Democratic voters in the South Carolina Democratic primary. By March 2016 Clinton's nomination seemed likely, so efforts turned to structuring a campaign against Donald Trump, the presumptive Republican nominee, and determining how to generate enthusiasm for Clinton among the Democratic electorate, which had not turned out in large numbers for primaries. Clinton began the campaign with near-universal name recognition among voters, having been First Lady, U.S. Senator, and Secretary of State.


Focus on local issues

When Clinton campaigned she identified local issues of interest to the Democratic voters of the state. For example, in Mississippi, she expressed her concern about lead levels in the water in Jackson, the capital, where it was a hot issue.


Emphasis on experience and steady leadership

Over the course of her campaign, Clinton emphasized her experience and record in public life, particularly as secretary of state. Clinton also emphasized "the need for calm, steady, experienced leadership in the White House" in times of uncertainty, as well as the need to maintain the U.S.'s alliances across the Atlantic and the world.


Press relations

Clinton has had an uneasy, and at times adversarial relationship with the press throughout her life in public service. Weeks before her official entry as a presidential candidate, Clinton attended a political press corps event, pledging to start fresh on what she described as a "complicated" relationship with political reporters. Clinton was initially criticized by the press for avoiding taking their questions, after which she provided more interviews.


Technology

Clinton had access to the same technological tools that were used in Barack Obama's presidential campaign of 2012 and
2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
. A team of over 50 engineers and developers previously with
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
,
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
was hired. The campaign used Timshel's
The Groundwork The Groundwork was a privately held company, privately held technology firm, run by Michael Slaby, that was formed in June 2014. Campaign finance disclosures revealed that Hillary Clinton, Hillary Clinton's presidential campaign was a client of the ...
platform for organizing data generated by mass e-mail programs, tracking donors, and analyzing marketing databases.


Ground game

In October 2016, the Clinton campaign had 489 field offices compared to Trump's 178. For context, Obama had 786 and some reports over 800 national field offices in 2012. Political science research suggests that there is a modest positive relationship between field offices and vote share.


Fundraising

Throughout the general election campaign, Clinton consistently led Trump in fundraising. Through August 2016, Clinton, the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
and Clinton's main super PAC,
Priorities USA Action Priorities USA Action is a progressive political action committee and is the largest Democratic Party super PAC. Founded in 2011, it supported Barack Obama's 2012 re-election campaign. It was the primary super PAC supporting Hillary Clinton' ...
, had raised more than $700 million, while Trump had brought in $400 million. According to a September 2016 analysis by the Center for Public Integrity, "More than 1,100 elite moneymen and women have collectively raised more than $113 million" for Clinton's campaign. These bundlers, who collected checks from friends or associates and gave them to the campaign, included "lawmakers, entertainment icons and titans of industry"; among them were Ben Affleck,
George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker. Lucas is best known for creating the ''Star Wars'' and ''Indiana Jones'' franchises and founding Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairm ...
, Marissa Mayer, and Sheryl Sandberg. According to an article in ''The Washington Post'', Clinton's presidential campaign benefited from a network of donors whom the Clintons had "methodically cultivated... over 40 years, from Little Rock to Washington and then across the globe. Their fundraising methods have created a new blueprint for politicians and their donors." By the end of September 2015, the campaign's fundraising effort for "Clinton's 2016 White House run... has already drawn $110million in support". In response to the article, a campaign spokesman said that "it would be misleading, at best, to conflate donations to a philanthropy with political giving.... And regarding the campaign contributions, the breadth and depth of their support is a testament to the fact that they have both dedicated their lives to public service and fighting to make this country stronger." As the ''Post'' article pointed out, fundraising for the 2016 presidential campaign existed "in a dramatically different environment" than in the past, and the 2010 ''
Citizens United v. FEC ''Citizens United v. Federal Election Commission'', 558 U.S. 310 (2010), was a landmark decision of the Supreme Court of the United States regarding campaign finance laws and free speech under the First Amendment to the U.S. Constitution. It wa ...
'' decision and ruling by "the Supreme Court has made it easier for wealthy individuals, corporations and unions to spend huge, unregulated sums on political activity". In August 2015, the Clinton campaign announced that it had signed a joint fundraising agreement with the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
. The campaign set up a joint fundraising committee with the DNC, the
Hillary Victory Fund The Hillary Victory Fund was a joint fundraising committee for Hillary for America (the Hillary Clinton presidential campaign organization), the Democratic National Committee (DNC), and 33 state Democratic committees. , the Fund had raised $61 m ...
, and 32 state committees. The Clinton campaign sent the DNC a memorandum of understanding in which the campaign agreed to help the DNC pay off debt in exchange for "joint authority over strategic decisions over the staffing, budget, expenditures, and general election related communications, data, technology, analytics, and research." The memo specified that these arrangements would be limited to "preparations for the General Election and not the Democratic Primary." In the debate between Sanders and Clinton in New Hampshire prior to the New Hampshire primary Clinton, objecting to the inference that campaign contributions or speaking fees from the financial sector would influence her political decisions, characterized Sanders's references to her Wall Street connections as a "'very artful smear' campaign." He responded by saying, "It's a fact. When in the last reporting period her super PAC received $25million and $15million came from Wall Street, what is the smear? That is the fact." The Clinton campaign entered September 2016 with $121.4 million in the bank, while the Trump campaign had $96 million.


Super PACs supporting Clinton

In May 2015, it was reported that the Clinton campaign lagged behind opposing Republican campaigns in gaining large donations from wealthy donors to supportive Super PACs. At that time, many potential liberal, big-money donors had not yet committed to support Clinton. Clinton's super PAC fundraising picked up significantly in the general election.
Priorities USA Action Priorities USA Action is a progressive political action committee and is the largest Democratic Party super PAC. Founded in 2011, it supported Barack Obama's 2012 re-election campaign. It was the primary super PAC supporting Hillary Clinton' ...
, the main super PAC supporting Clinton, raised $23.4 million in August 2016. More than half of that amount came from its top five donors, and the amount included 11 seven-figure checks. Super PACs that have supported Clinton include: *
Ready PAC Ready may refer to: Film and television * ''Ready'', a 2002 British short starring Imelda Staunton * ''Ready'' (2008 film), a Telugu film * ''Ready'' (2011 film), a Hindi remake of the Telugu film * "Ready" (''New Girl''), a television episo ...
, formerly Ready for Hillary, was founded by Clinton supporters in January 2013. It raised money and signed up supporters in expectation of her presidential bid. Ready PAC wound down operations in April 2015, handing over its 4-million person email list to the Clinton campaign. *
Priorities USA Action Priorities USA Action is a progressive political action committee and is the largest Democratic Party super PAC. Founded in 2011, it supported Barack Obama's 2012 re-election campaign. It was the primary super PAC supporting Hillary Clinton' ...
is the main super PAC supporting Clinton's candidacy. It is focused mainly on high-dollar donors. As of September 2016, it had amassed $132 million. The top six donors to the super PAC have given $43.5 million, which is a third of the money collected by Priorities USA Action. Top contributors include George Soros,
Haim Saban Haim Saban (; he, חיים סבן; born October 15, 1944) is an Israeli-American media proprietor, investor, and producer of records, film, and television. A businessman with interests in financial services, entertainment, and media, and an e ...
and
Thomas Tull Thomas Tull (born June 9, 1970) is an American billionaire businessman, entrepreneur, and film producer. He is the former chairman and chief executive officer (CEO) of Legendary Entertainment. Tull is the founder of Tulco LLC, an investment hold ...
. Other major donors include
Steven Spielberg Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
and Jeffrey Katzenberg. Following Clinton's loss in the New Hampshire primary, Priorities USA Action committed $500,000 to a radio campaign in South Carolina and $4.5million to Super Tuesday primaries. As of late January 2016, the fund had $45million. The super PAC raised $21.7 million in August 2016, marking its largest monthly fundraising haul. *
Correct the Record Correct the Record was a hybrid PAC/super PAC founded by David Brock. It supported Hillary Clinton's 2016 presidential campaign. The PAC aimed to respond to negative online narratives about Clinton. History The organization was created in May 20 ...
, which started as a campaign of American Bridge 21st Century, spun off as a separate super PAC in May 2015. Though super PACs are typically prohibited from coordinating with campaigns, Correct the Record coordinates with the Clinton campaign on digital content. A spokeswoman for the super PAC said "the coordination restriction would not apply because Correct the Record's defense of Mrs. Clinton would be built around material posted on the group's own website, not paid media." In April 2016, Correct the Record announced it would spend $1 million to find and confront social media users who post unflattering messages about Clinton. In September 2016, Correct the Record announced a project called "Trump Leaks." Correct the Record says it will pay anonymous tipsters for unflattering scoops about
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
, including audio and video recordings and internal documents.


People


Campaign staff

Robby Mook served as
campaign manager {{Political campaigning A campaign manager, campaign chairman, or campaign director is a paid or volunteer individual whose role is to coordinate a political campaign's operations such as fundraising, advertising, polling, getting out the vote ( ...
, and is the first openly gay person to serve in that role in a major presidential campaign. Stephanie Hannon served as chief technology officer, and is the first women to serve in that role in a major presidential campaign. Other campaign staff included
John Podesta John David Podesta Jr. (born January 8, 1949) is an American political consultant who has served as Senior Advisor to President Joe Biden for clean energy innovation and implementation since September 2022. Podesta previously served as White ...
as campaign chairman,
Joel Benenson Joel Benenson (born July 24, 1952) is an American pollster and consultant known for his role as a strategist for Barack Obama's 2008 and 2012 presidential campaigns. He was the chief strategist for Hillary Clinton's 2016 presidential campaign. ...
as chief strategist and pollster, Jennifer Palmieri as communications director, and Amanda Renteria as political director. Longtime Clinton aide Huma Abedin was the vice chairwoman of the campaign, and continued in the role she has long played for Clinton as traveling chief of staff and " body woman". Fundraising was led by Dennis Cheng as national finance director for the campaign, and main liaison between many major donors and Clinton. Future New York State Senator
Alessandra Biaggi Alessandra Rose Biaggi (born May 20, 1986) is an American politician serving as a member of the New York State Senate since 2019, representing the 34th district, which includes portions of Bronx and Westchester Counties. She is the chair of th ...
served as Deputy National Operations Director, and said: "Everything was urgent in the moment. It was total chaos and I loved it. We played very hard, and it was very hard to lose."


Policy advisors

Hillary Clinton named three senior policy advisers to lead policy development for her presidential campaign:
Maya Harris Maya Lakshmi Harris (born January 30, 1967) is an American lawyer, public policy advocate, and writer. Harris was one of three senior policy advisors for Hillary Clinton's 2016 presidential campaign's policy agenda and she also served as chair o ...
, Ann O'Leary, and Jake Sullivan. Longtime Clinton staffer Jake Sullivan served as policy director, and Michael Schmidt, Michael Shapiro and Jacob Leibenluft were on Clinton's policy team. The Clinton campaign had a large set of outside policy advisors who served on advisory groups.


Defense and foreign policy

Senior advisors included former CIA Director and Secretary of Defense Leon Panetta, former
National Security Advisor A national security advisor serves as the chief advisor to a national government on matters of security. The advisor is not usually a member of the government's cabinet but is usually a member of various military or security councils. National sec ...
Tom Donilon Thomas Edward Donilon (born May 14, 1955) is an American lawyer, business executive, and former government official who served as National Security Advisor (United States), the 22nd National Security Advisor in the Obama administration from 2010 ...
, Center for a New American Security CEO Michèle Flournoy, former Secretary of State
Madeleine Albright Madeleine Jana Korbel Albright (born Marie Jana Korbelová; May 15, 1937 – March 23, 2022) was an American diplomat and political scientist who served as the 64th United States secretary of state from 1997 to 2001. A member of the Democratic ...
, and others. The campaign also had a decentralized system of "about a dozen advisory working groups for regional and functional issues" such as Asia, Europe, counter-terrorism, and human rights. ''Foreign Policy'' magazine reports that "the campaign boasts a surprisingly diverse cadre of experts, from early-career think tankers in their 20s to graying ex-diplomats in their 50s and 60s."


Economic and domestic policy

On economic policy, outside advisors with whom Clinton regularly consulted included
Gene Sperling Eugene Benton Sperling (born December 24, 1958) is an American lawyer who was director of the National Economic Council and assistant to the president for economic policy under Presidents Bill Clinton and Barack Obama. He is the only person to s ...
, former director of the National Economic Council; Neera Tanden of the Center for American Progress; Ann O'Leary; economists
Alan Krueger Alan Bennett Krueger (September 17, 1960 – March 16, 2019) was an American economist who was the James Madison Professor of Political Economy at Princeton University and Research Associate at the National Bureau of Economic Research. He served ...
and Alan Blinder; Nobel laureate economist
Joseph Stiglitz Joseph Eugene Stiglitz (; born February 9, 1943) is an American New Keynesian economist, a public policy analyst, and a full professor at Columbia University. He is a recipient of the Nobel Memorial Prize in Economic Sciences (2001) and the Joh ...
; Jared Bernstein, the former chief economist to Joe Biden; and
Heather Boushey Heather Marie BousheyThe New York Times''Weddings/Celebrations; Heather Boushey, Todd Tucker'' accessed August 25, 2011. (born 1970) is an American economist. Boushey currently serves as a member of President Joe Biden's Council of Economic Adv ...
. On August 16, 2016, Clinton named
Ken Salazar Kenneth Lee Salazar (born March 2, 1955) is an American lawyer, politician, and diplomat who is the United States ambassador to Mexico. He previously served as the 50th United States Secretary of the Interior in the administration of President Ba ...
to lead her White House transition team.


Communications, advertising, and design firms

Two of the Clinton campaigns' top media buying agencies were GMMB (which focused on
television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
) and Bully Pulpit Interactive (which focused on
digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...
). The Clinton campaign's
analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...
director was Elan Kriegel, the co-founder of BlueLabs, a Democratic data firm. The campaign has also hired Burrell Communications, an African American advertising firm. Graphic designer Michael Bierut of the firm Pentagram designed the campaign's distinctive "H" logo; Bierut volunteered his services. Bierut later recommended designer
Jennifer Kinon Jennifer Kinon is an American graphic designer. Biography Kinon attended the University of Michigan where she received a dual degree in graphic design and English. After undergrad, she enrolled in the masters program Design/Designer as Author + ...
to lead the in-house design team and design a comprehensive visual identity for the campaign. Professionals in
branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...
and
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
, such as Wendy Clark of
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
, and
Roy Spence Roy Spence (born October 10, 1948) is the chairman and co-founder of the advertising agency GSD&M, and an author. Early life Spence was born in Brownwood, Texas, to Roy Milam Spence Sr. and Ruth Griffin. He attended Brownwood High School, where ...
of GSD&M, were brought into the campaign to assist with "re-branding" Clinton.


Caucuses and primaries

Clinton won Iowa by the closest margin in the history of the state's Democratic
caucus A caucus is a meeting of supporters or members of a specific political party or movement. The exact definition varies between different countries and political cultures. The term originated in the United States, where it can refer to a meeting ...
. O'Malley suspended his campaign after a distant third-place finish, leaving Clinton and Sanders the only two candidates. The electoral battle turned out to be more competitive than expected, with Sanders winning the
New Hampshire primary The New Hampshire presidential primary is the first in a series of nationwide party primary elections and the second party contest (the first being the Iowa caucuses) held in the United States every four years as part of the process of choosi ...
while Clinton scored victories in the
Nevada caucuses The Nevada presidential caucuses are an electoral event in which citizens met in precinct caucuses to elect delegates to the corresponding county conventions. In 2021, Harry Reid (former senator to NV) passed legislation (AB321) to include ...
and
South Carolina primary The South Carolina presidential primary is an open primary election which has become one of several key early-state United States presidential primary, presidential primaries in the process of the Democratic Party (United States), Democratic and Re ...
. On four different Super Tuesdays, Clinton secured numerous important wins in each of the nine most populous states including
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
, and
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
, while Sanders scored various victories in between. On June 6, 2016, the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
and
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...
stated that Clinton had become the presumptive nominee after reaching the required number of delegates, including both pledged and unpledged delegates (superdelegates), to secure the nomination. In doing so, she had become the first woman to ever be the presumptive nominee of any major political party in the United States. On June 7, Clinton officially secured a majority of pledged delegates after winning in the California and New Jersey
primaries Primary elections, or direct primary are a voting process by which voters can indicate their preference for their party's candidate, or a candidate in general, in an upcoming general election, local election, or by-election. Depending on the c ...
. President
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
, Vice President Joe Biden and Senator
Elizabeth Warren Elizabeth Ann Warren ( née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
formally endorsed Clinton on June 9, 2016. Sanders confirmed on June 24 that he would vote for Clinton over
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
in the general election and, on July 12, 2016, formally endorsed Clinton in
Portsmouth, New Hampshire Portsmouth is a city in Rockingham County, New Hampshire, United States. At the 2020 census it had a population of 21,956. A historic seaport and popular summer tourist destination on the Piscataqua River bordering the state of Maine, Portsmou ...
. On July 26, 2016, the
Democratic National Convention The Democratic National Convention (DNC) is a series of presidential nominating conventions held every four years since 1832 by the United States Democratic Party. They have been administered by the Democratic National Committee since the 1852 ...
officially nominated Clinton for president and Virginia Senator
Tim Kaine Timothy Michael Kaine (; born February 26, 1958) is an American lawyer and politician serving as the junior United States senator from Virginia since 2013. A member of the Democratic Party, he served as the 38th lieutenant governor of Virgini ...
for vice president.


Delegate count

The table below reflects the presumed delegate count following the
2016 Democratic primaries Presidential primaries and caucuses were organized by the Democratic Party to select the 4,051 delegates to the 2016 Democratic National Convention held July 25–28 and determine the nominee for president in the 2016 United States presidential e ...
:


Presidential debates

The first presidential debate in 2016 took place between Clinton and Trump on September 26 at
Hofstra University Hofstra University is a private university in Hempstead, New York. It is Long Island's largest private university. Hofstra originated in 1935 as an extension of New York University (NYU) under the name Nassau College – Hofstra Memorial of Ne ...
. This made Clinton the first woman to debate as part of an American presidential debate. The moderator was Lester Holt of NBC. A live-TV audience of 84 million viewers set a viewership record for presidential debates. All scientific polls showed that voters thought Hillary Clinton performed better than Donald Trump in the debate. The second presidential debate in 2016 took place between Clinton and Trump on October 9 at
Washington University in St. Louis Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is r ...
. It was a town hall debate. The third and last presidential debate between Clinton and Trump took place on October 19 at the
University of Nevada, Las Vegas The University of Nevada, Las Vegas (UNLV) is a public land-grant research university in Paradise, Nevada. The campus is about east of the Las Vegas Strip. It was formerly part of the University of Nevada from 1957 to 1969. It includes the S ...
.


Health

In July 2015, Clinton became the first 2016 presidential candidate to publicly release a
medical history The medical history, case history, or anamnesis (from Greek: ἀνά, ''aná'', "open", and μνήσις, ''mnesis'', "memory") of a patient is information gained by a physician by asking specific questions, either to the patient or to other peo ...
. The Clinton campaign released a letter from her physician, Lisa Bardack of
Mount Kisco, New York Mount Kisco is a Administrative divisions of New York#Village, village and Administrative divisions of New York#Town, town in Westchester County, New York, United States. The town of Mount Kisco is coterminous municipality, coterminous with the vil ...
, attesting to her good health based on a full medical evaluation. The letter noted that there was a "complete resolution" of a brain
concussion A concussion, also known as a mild traumatic brain injury (mTBI), is a head injury that temporarily affects brain functioning. Symptoms may include loss of consciousness (LOC); memory loss; headaches; difficulty with thinking, concentration, ...
that Clinton suffered in 2012 and "total dissolution" of prior
blood clot A thrombus (plural thrombi), colloquially called a blood clot, is the final product of the blood coagulation step in hemostasis. There are two components to a thrombus: aggregated platelets and red blood cells that form a plug, and a mesh of c ...
s. Bardack concluded that Clinton had no serious health issues that would interfere with her fitness to serve as president. Despite this letter, rumors and conspiracy theories concerning Clinton's health proliferated online. In August 2016, Trump questioned Hillary's stamina and Sean Hannity called for Clinton to release her medical records, fueling these theories. The US intelligence community noted that Clinton had health issues by August 27, 2016. In September 2016, Clinton developed
pneumonia Pneumonia is an inflammatory condition of the lung primarily affecting the small air sacs known as alveoli. Symptoms typically include some combination of productive or dry cough, chest pain, fever, and difficulty breathing. The severity ...
. She left a 9/11 commemoration ceremony early due to illness. Video footage of Clinton's departure showed Clinton becoming unsteady on her feet and being helped into a van. Later that evening, Clinton reassured reporters that she was "feeling great". After initially stating that Clinton had become overheated at the event, her campaign later added that she had been diagnosed with pneumonia two days earlier. Clinton spent three days recovering at home, canceling several campaign events, before returning to the campaign trail at a rally at the University of North Carolina at Greensboro. Her campaign was criticized by some media outlets for a lack of transparency concerning Clinton's health. Responding to these concerns, Clinton released supplementary health records from Dr. Bardack, who found that she had had a non-contagious bacterial pneumonia infection and that she had recovered well with
antibiotics An antibiotic is a type of antimicrobial substance active against bacteria. It is the most important type of antibacterial agent for fighting bacterial infections, and antibiotic medications are widely used in the treatment and prevention o ...
and rest. Bardack wrote that she was "fit to serve as president of the United States."


Controversies


Email controversy

In March 2015, Clinton's practice of using her own private email address and server during her time as Secretary of State, in lieu of State Department servers, gained widespread public attention. Concerns were raised about security and preservation of emails, and the possibility that laws may have been violated. Nearly 2,100 emails contained in Clinton's server were determined to be classified when the state department had an opportunity to review them. According to Clinton they were not marked classified at the time she handled them. 65 emails were found to contain information classified as "Secret", more than 20 contained "Top-Secret" information, and the rest contained "Confidential" information. Government policy, reiterated in the nondisclosure agreement signed by Clinton as part of gaining her security clearance, is that sensitive information should be considered and handled as classified even if not marked as such. After allegations were raised that some of the emails in question fell into this so-called "born classified" category, an FBI probe was initiated regarding how classified information was handled on the Clinton server. The FBI probe was concluded on July 5, 2016, with a recommendation of no charges, a recommendation that was followed by the Justice Department. On October 28, eleven days before the election, FBI Director James Comey informed Congress that the FBI was analyzing additional emails obtained during its investigation of an unrelated case. On November 6, he notified Congress that the new emails did not change the FBI's earlier conclusion. The next day, stock and currency markets around the world surged in response. According to Clinton, speaking to major donors after her loss and citing campaign data, the effect of the two letters the Director of the FBI released days before the election contributed to her defeat.


Benghazi hearings

On October 22, 2015, Clinton testified for a second time before the Benghazi Committee and answered members' questions for more than eight hours in a public hearing. ''The New York Times'' reported that "the long day of often-testy exchanges between committee members and their prominent witness revealed little new information about an episode that has been the subject of seven previous investigations...Perhaps stung by recent admissions that the pursuit of Mrs. Clinton's emails was politically motivated, Republican lawmakers on the panel for the most part avoided any mention of her use of a private email server." The email issue did arise shortly before lunch, in a "shouting match" between Republican committee chair
Trey Gowdy Harold Watson "Trey" Gowdy III (born August 22, 1964) is an American television news personality, former politician, and former federal prosecutor who served as the U.S. representative for from 2011 to 2019. His district included much of the Up ...
and two Democrats,
Adam Schiff Adam Bennett Schiff (born June 22, 1960) is an American lawyer, author, and politician who has served as a U.S. representative since 2001. A member of the Democratic Party, he has represented since 2013. Schiff's district (numbered as the 2 ...
and Elijah Cummings. Late in the hearing, Representative
Jim Jordan James Daniel Jordan (born February 17, 1964) is an American politician currently serving in his ninth term in the U.S. House of Representatives as the representative for since 2007. A member of the Republican Party, he is a two-tim ...
, Republican of Ohio, accused Clinton of changing her accounts of the email service, leading to a "heated exchange" in which Clinton "repeated that she had made a mistake in using a private email account, but maintained that she had never sent or received anything marked classified and had sought to be transparent by publicly releasing her emails," a claim that was later contradicted by James Comey. According to ''The Hill'', the hearings provided a positive momentum for Clinton's 2016 campaign, with her performance generating headlines such as "Marathon Benghazi hearing leaves Hillary Clinton largely unscathed" (CNN), and "GOP lands no solid punches while sparring with Clinton over Benghazi" (''The Washington Post''). Her campaign received a windfall of donations, mostly coming from new donors.


WikiLeaks

During the week of the Democratic National Convention,
WikiLeaks WikiLeaks () is an international Nonprofit organization, non-profit organisation that published news leaks and classified media provided by anonymous Source (journalism), sources. Julian Assange, an Australian Internet activism, Internet acti ...
released emails suggesting that the Clinton Campaign and the Democratic National Committee tilted the primary in favor of Clinton. In an excerpt of
Donna Brazile Donna Lease Brazile (; born December 15, 1959) is an American political strategist, campaign manager and political analyst who served twice as acting Chair of the Democratic National Committee (DNC). She is currently an ABC News contributor, ...
's book, Hacks: The Inside Story, published in ''Politico'' magazine, Brazile wrote that she had found an unethical agreement between the Clinton campaign and the DNC which had allowed Clinton to exert "control of the party long before she became its nominee." In an interview on ABC's ''This Week'' on November 5, 2017, Brazile said that she had found no evidence of the Democratic primaries having been rigged in favor of Clinton.


Burns Strider

During the 2016 election,
Correct the Record Correct the Record was a hybrid PAC/super PAC founded by David Brock. It supported Hillary Clinton's 2016 presidential campaign. The PAC aimed to respond to negative online narratives about Clinton. History The organization was created in May 20 ...
a pro Clinton pac suspended former Clinton advisor Burns Strider over sexual harassment allegations. Clinton was criticized when it was discovered that she was aware of sexual harassment allegations against Strider when he worked on her 2008 Hillary Clinton 2008 presidential campaign, presidential campaign years earlier and against the advice of her staff refused remove him from her campaign. Clinton said she didn't fire Strider because “I didn't think firing him was the best solution to the problem”.


Basket of deplorables

On August 25, 2016, Clinton gave a speech criticizing Trump's campaign for using "racist lies" and allowing the alt-right to gain prominence. At a fundraiser on September 9, Clinton stated: "You know, just to be grossly generalistic, you could put half of Trump's supporters into what I call the basket of deplorables. They're racist, sexist, homophobic, xenophobic, Islamophobic — you name it." Donald Trump criticized Clinton's remark as insulting his supporters, and some political analysts compared the statement to Mitt Romney's 47 percent, 47% gaffe in 2012. The following day Clinton expressed regret for saying "half", while insisting that Trump had deplorably amplified "hateful views and voices". The "Deplorables" nickname was reappropriation, adopted by some Trump supporters, with the Trump campaign inviting "deplorable Americans" on stage and using the label against Clinton in an advertisement.


Alleged promotion of ties between Trump and Russia

In May 2022, Hillary Clinton's former campaign manager said that Clinton had approved of a plan to pitch the now-discredited accusation to the media that there had been activity between computer servers belonging to the Russian bank Alfa-Bank and the Trump Organization, on or about Oct 30 2016.


Demographics and interest groups


Women

In national polling, Clinton enjoyed "the highest level of female support of any candidate in more than four decades," with a 24-point lead in among female registered voters in a Pew Research Center taken on the eve of the 2016 Democratic National Convention. The same polling also showed a 16-percentage point difference in support among women and men, a historically unprecedented gender gap. Supporters created a private, online group, Pantsuit Nation, to share images in support of the candidate and her campaign. Its 2.9 million members used Clinton's typical choice of business wear—the pantsuit—as a symbol of both the candidate and the historical fight for women's equality.


African-American community

Clinton enjoyed the overwhelming support of African American voters in the Democratic primary elections.Laura Meckler
Black Women Rally Behind Hillary Clinton
''Wall Street Journal'' (April 28, 2016): "black women have overwhelmingly supported the former senator and secretary of state over rival Bernie Sanders, with 90% or more of them voting for her in some states. In New York, she took 79% of their votes..."
Overall, 77 percent of black Democratic primary voters supported Clinton. Clinton performed especially well among black women voters. There was a very large age gap among black voters, with the majority of younger black voters (under age 30) favoring Sanders but the overwhelming majority of older black voters favoring Clinton. In general election polling, Clinton has continued to enjoy an overwhelming advantage among black voters. Nationwide polling in the summer months of 2016 showed Clinton with the support of between 83% and 91% of black voters. A key aim of the Clinton campaign was to ensure high voter turnout for African American voters; with President Obama making a personal appeal to black citizens to cast a ballot in the election. Younger black voters have been of particular concern to the Clinton campaign, because this demographic is more skeptical of Clinton than their elders. Clinton has advocated criminal justice reform as well as support for African-American youth. However, critics have brought up her quote as First Lady regarding the Violent Crime Control and Law Enforcement Act, in which she described young, impoverished black children who had to turn to crime: "They are often the kinds of kids that are called 'super-predators.' No conscience, no empathy. We can talk about why they ended up that way, but first we have to bring them to heel." These remarks were used by
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
and Donald Trump to imply racism on Clinton's behalf.


LGBT community

Clinton made LGBT rights a central issue in her campaign. In addition to promoting broader LGBT rights, she also advocates for the right for transgender people to serve in the military. In the past few years, her public position on same sex marriage and "''Don't ask, don't tell''" (a Bill Clinton-era law preventing openly LGB people from serving in the military) has changed, although she expressed no regret over her previous views. Clinton's stance on LGBT rights, like many Democrats, has shifted over time with public opinion. She opposed same-sex marriage, "favoring arrangements like civil unions", a position which "largely tracked public opinion". In 2004, she opposed a proposed constitutional amendment to ban same-sex marriage, and in 2006 she said she would not oppose an effort by New York State officials to legalize same-sex marriage. In March 2013, she formally stated her support for same-sex marriage after stepping down as Secretary of State, stating she supported it "personally and as a matter of policy and law." In 2016, her Twitter account stated conversion therapy for minors should be ended. Clinton condemned Indiana's Religious Freedom Restoration Act (Indiana), Religious Freedom Restoration Act. She supported the ''Obergefell v. Hodges'' ruling. She also endorsed the Equality Act of 2015. In December 2015, Clinton published a plan for LGBT rights. The next month, the Human Rights Campaign endorsed her for president. She criticized
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
for calling the Human Rights Campaign "part of the establishment." In March 2016, in an interview with MSNBC at Nancy Reagan's funeral service, Clinton credited Reagan with starting the national conversation about AIDS. Clinton's comments drew heavy criticism from LGBT groups and the media, who said that the Reagan and AIDS, Reagans had ignored the issue, causing Clinton to apologize and retract her statement. In October 2016, Clinton became the first major-party presidential candidate ever to write an op-ed for an LGBT newspaper, writing for ''Philadelphia Gay News''.


Endorsements

Clinton was endorsed by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', ''The Washington Post'', ''Los Angeles Times'', ''Houston Chronicle'', ''The Cincinnati Enquirer'', ''The Dallas Morning News'', and ''The Arizona Republic'', editorial boards. The ''Houston Chronicle'' traditionally endorses Republicans later in the election, but chose to endorse Clinton in July. ''The Dallas Morning News'' had not endorsed a Democrat for president since 1940. ''The Cincinnati Enquirer'' had not endorsed a Democratic presidential candidate for almost 100 years. ''The Arizona Republic'', which began publishing in 1890, had never endorsed a Democratic candidate. ''USA Today'', which had never endorsed a presidential candidate, broke the tradition and took sides in the race with an editorial which declared Trump as "erratic", describing his business career as "checkered", calling him a "serial liar" and "unfit for the presidency". The newspaper, however, said the "editorial does not represent unqualified support for Hillary Clinton." ''The Atlantic'', which had only made two presidential endorsements in its 160-year history, endorsed Clinton. A group of 70 Nobel Prize, Nobel laureates endorsed Clinton in an open letter released in October 2016. Among the signatories to the letter were chemist Peter Agre, economist Robert J. Shiller, and physicist Robert Woodrow Wilson.


Transition planning

A United States presidential transition, presidential transition was contingently planned from President Barack Obama to Clinton under the Pre-Election Presidential Transition Act of 2010 and the Edward "Ted" Kaufman and Michael Leavitt Presidential Transitions Improvements Act of 2015. In April 2016, representatives of candidates Clinton, Trump, Sanders, John Kasich, and Ted Cruz jointly met with Obama administration officials to discuss the November presidential transition. On June 3, 2016, the Agency Transition Directors Council first assembled at the White House to review transition plans of each of the major executive departments; neither the Trump nor Clinton campaigns sent representatives to this initial meeting. At about the same time, the White House began transferring the Obama administration's accumulated electronic files to the National Archives and Records Administration's Electronic Record Archive for preservation. On July 3, 2016 ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reported that Clinton planned for her cabinet to be gender equal, with half of its members being female. On July 30, 2016, White House Chief of Staff Denis McDonough spoke with representatives of the Trump and Clinton campaigns to discuss transition arrangements for assuming office in January. McDonough confirmed that the candidates would be eligible for interim national security briefings from the Director of National Intelligence. Clinton's transition team was eligible to use federal workspace in Washington, D.C., and to attend meetings of the White House transition teams. Under the Edward "Ted" Kaufman and Michael Leavitt Presidential Transitions Improvements Act of 2015, both Clinton and Trump's transition teams were granted access to government office space in Washington, D.C. beginning on August 2, 2016. The office space given to each campaign were on different floors of the same building, 1717 Pennsylvania Avenue. Government-provided office space for transition planning and security briefings were only given to Clinton and Trump, with third-party candidates such as the Libertarian Party (United States), Libertarian Party's Gary Johnson being denied these because the General Services Administration did not judge them to have met the requirements to receive these, which included receiving "significant" enough support in polls, "so as to be realistically considered among the principal contenders." Clinton announced numerous members of her transition team on August 16, 2016, including former United States Secretary of the Interior, Secretary of the Interior Ken Salazar as its chair. Others on the transition team included: Maggie Williams, Neera Tanden, former National Security Advisor (United States), National Security Adviser Thomas E. Donilon, Tom Donilon, and former Governor of Michigan, Michigan Governor Jennifer Granholm.
Heather Boushey Heather Marie BousheyThe New York Times''Weddings/Celebrations; Heather Boushey, Todd Tucker'' accessed August 25, 2011. (born 1970) is an American economist. Boushey currently serves as a member of President Joe Biden's Council of Economic Adv ...
served as the transition team's chief economist. Leah D. Daughtry was tasked with overseeing the transition's personnel department. Carlos Monje would reportedly join the effort, overseeing the agency review teams. Michael Linden would also join, being focused on labor issues. The transition effort would be centered in Washington, D.C., separate from the Clinton campaign operation's location in Brooklyn, New York. The campaign had, per reporting, once considered centering its transition efforts in the same city as its campaign operation, but ultimately decided against this. The transition team's staff in Washington, D.C. was overseen by Ann O'Leary and Ed Meier. Near the end of the campaign, it was reported that Clinton's transition team was significantly smaller in terms of personnel than Trump's was reported to be. Clinton's transition team was reported to be trying to remain low-key in their operations, so as not to project overconfidence in a Clinton victory. In the closing weeks of the election, Clinton was reported to have been nearing a final decision on top advisors for her potential administration, including who she would name to serve as her White House Chief of Staff. It was also reported that the transition team had already begun vetting prospective nominees for several cabinet positions.


Potential Supreme Court nominees

From the beginning of her presidential candidacy, Clinton stated that she would like to nominate justices who would overturn the decision in ''
Citizens United v. FEC ''Citizens United v. Federal Election Commission'', 558 U.S. 310 (2010), was a landmark decision of the Supreme Court of the United States regarding campaign finance laws and free speech under the First Amendment to the U.S. Constitution. It wa ...
'', a case allowing corporations and unions to spend unlimited amounts of money on political campaigns. Clinton also voiced support for judges who would vote favorably regarding abortion in the United States, abortion rights, unions, affirmative action, same-sex marriage in the United States, same-sex marriage, and President Obama's Clean Power Plan and Deferred Action for Parents of Americans program. Clinton also stated that she would look for a nominee who represents the diversity of the country and has professional experience outside of working for large law firms and serving as a judge. Potential nominees listed in August 2016 by the ABA Journal included Cory Booker, Mariano-Florentino Cuéllar, Merrick Garland, Jane L. Kelly, Amy Klobuchar, Lucy H. Koh, Goodwin Liu, Patricia Millett, Jacqueline Nguyen, Sri Srinivasan and Paul J. Watford.
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
's name was also floated.


Election results

The Clinton campaign held its election night celebration at the Javits Center in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, in an event headlined by speakers including Chuck Schumer, Andrew Cuomo, Bill de Blasio, and Katy Perry. At the conclusion of the event, cannons filled with translucent confetti were set to deploy from the glass roof of the Javits Center to symbolize "breaking the glass ceiling". The campaign initially obtained permits to set off fireworks from a barge on the Hudson River, but cancelled the display on November 7. As the results came in on election night, November 8, 2016, Clinton lost in multiple states that she had been predicted to win, including the Blue wall (U.S. politics), blue wall states of Michigan, Pennsylvania and Wisconsin. In the early morning hours of November 9, media sources declared Trump the winner of the presidency. Clinton lost the electoral vote while winning the popular vote, in what the ''New York Times'' called a "surprise outcome" after polls leading up to election day had predicted a Clinton victory. Despite her strong showing at the polls nationally, and encouraged by then-President Barack Obama, she congratulated Trump on the win in the early morning hours of November 9, 2016, and delivered her public concession speech at 11:50 AM ET, November 9, 2016, at the Grand Ballroom of the New Yorker Hotel. On November 9 Clinton's Twitter account tweeted, "To all the little girls watching...never doubt that you are valuable and powerful & deserving of every chance & opportunity in the world [to pursue and achieve your own dreams]," part of her concession speech, which became the most retweeted political tweet of the year, the third most retweeted tweet of the year, and the top retweet in the United States. Trump received 304 electoral college votes to Clinton's 227, with two Trump electors and five Clinton electors voting for someone else. In the nationwide popular vote, Clinton received over 2.8 million (2.1%) more votes than Trump. This is the widest-ever lead in the popular vote for a candidate who lost the election. It also makes Clinton the first woman to win the popular vote in an election for United States president.


Effectiveness

After a loss that was widely perceived as a surprise, critics alleged that the Clinton team ran an ineffective campaign. Several issues have been highlighted. A study by Wesleyan University, Wesleyan Media Project has shown that Clinton's TV ads "were almost entirely policy-free". The researchers wrote that "misallocated advertising funds" and "lack of policy messaging in advertising may have hurt Clinton enough to have made a difference". In ''Shattered: Inside Hillary Clinton's Doomed Campaign'', reporters Jonathan Allen (journalist), Jonathan Allen and Amie Parnes state that the campaign had "little vision or inspiration", an "ineffective" strategy that focused on "turnout, not persuasion" and reliance on a "faulty analytic model", amongst other issues. Political scientist Stan Greenberg stated that Clinton focused on "[her] base and identity at the expense of class", that she did not call out "big-money special interests", and that her campaign focused too heavily on "data analytics", pointing out that "the campaign conducted no state polls in the final three weeks of the general election and relied primarily on data analytics to project turnout and the state vote". Despite this, political scientists John M. Sides, Michael Tesler and Lynn Vavreck dispute the criticism that Clinton ran an inept campaign, saying that this is a "myth" and there is little evidence to support the criticism. A common critique of the Clinton campaign is that it did not campaign in Wisconsin (which Trump narrowly won); however, according to a study by political scientist Christopher J. Devine, it is "unclear" from the evidence "whether Clinton also would have gained votes, or even won, in Wisconsin had she campaigned in that state."


See also

* Donald Trump 2016 presidential campaign * Hillary Clinton 2008 presidential campaign * ''Mueller Report'' *''Shattered: Inside Hillary Clinton's Doomed Campaign'', a best-selling book published in April 2017 * Timeline of Russian interference in the 2016 United States elections and Timeline of Russian interference in the 2016 United States elections (July 2016 – election day) * What Happened (Clinton book), ''What Happened'' by Hillary Clinton, published in September 2017


Notes


References


External links

* *
Campaign biography, "Hillary's Story"
* *
Hillary Clinton's top 10 campaign promises on PolitiFact.com

Hillary Clinton's presidential campaign on Ballotpedia.org

Hillary Clinton's fundraising data on OpenSecrets.org
{{DEFAULTSORT:Clinton, Hillary Rodham Hillary Clinton 2016 presidential campaign, 2016 Democratic Party (United States) presidential campaigns 2016 in women's history John Podesta