is a virtual brand ambassador and product mascot created by Microsoft's Taiwan branch, as a moe anthropomorphism character created for the development technology platform Microsoft Silverlight. The character design and figure drawing were made by shinia, the

dōjin In Japan, is a group of people who share an interest, activity, or hobby. The word is sometimes translated into English as "clique", "fandom", "coterie", "society", or "circle" (as in "sewing circle"). Self-published creative works produced b ...

painter, and the dubbing work by Minmin Yao. At first, Hikaru Aizawa was one of Microsoft Taiwan's "2010 Tech Days" campaign plannings, but immediately after its launch it received a wide response from Taiwan and Japan, which made Microsoft Taiwan decide to propose the character settings of three elder sisters, Yu, Aoi, and Lei, one after another. Afterwards, Microsoft Taiwan continuously conducted a series of official campaigns, including related software, special wallpapers, webpage games, related activities and amateur parties.

Planning

Hikaru was, at first, as one of Microsoft Taiwan's "2010 Tech Days" campaign plannings, a software virtual character designed with the purpose to promote the technological revision of Microsoft Silverlight; prior to that, the agent manufacturer of Windows 7 in Japan, Windows 7 Mania, had designed a non-official virtual character

Madobe Nanami OS-tan is an Internet meme consisting of ''moe'' anthropomorphs of popular operating systems, originating on the Japanese imageboard Futaba Channel. The designs of OS-tan, which were created by various amateur Japanese artists, are typically fem ...

, which was later approved by Microsoft and used by them for promotion.

References

{{DEFAULTSORT:Aizawa, Hikaru Microsoft application programming interfaces Microsoft Windows multimedia technology Moe anthropomorphism OS-tan and related characters Mascots introduced in 2010 Female characters in advertising

Planning

See also

References