Highsnobiety is a global

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and lifestyle media brand founded in 2005 by David Fischer. It was bought by German e-commerce giant

Zalando Zalando SE is a publicly traded German online retailer of shoes, fashion and beauty. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 50 million active users in 25 European markets. Zalando is active in a vari ...

in 2022. Highsnobiety is headquartered in

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach, with a multichannel presence. The print magazine first launched in 2010, with quarterly issues published globally. Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021. Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with

Boston Consulting Group Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. It is one of the Big Three (or MBB, the world’s three largest management consulting firms by rev ...

. In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

to expand the concept, beginning with a location at

Copenhagen International Airport Copenhagen Airport, Kastrup ( da, Københavns Lufthavn, Kastrup, ; ) is an international airport serving Copenhagen, Denmark, Zealand, the Øresund Region, and southern Sweden including Scania. It is the second largest airport in the Nordic c ...

Awards and honors

* 202
D&AD
Wood Pencil Award for Advertising, Design, Craft, Culture and Impact * 2022

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

for Advertising, Media & PR Fashion, Beauty & Lifestyle * 2022

for Video Fashion & Lifestyle (Branded) * 2018

Digiday Award ''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, an ...

for Best In-House Content/Brand Studio * 2017

for Cultural Blog/Website * 2017 BoF 500, Business of Fashion

References

External links

* German news websites Fashion websites Sneaker culture {{Berlin-stub