is a Japanese

concept Concepts are defined as abstract ideas. They are understood to be the fundamental building blocks of the concept behind principles, thoughts and beliefs. They play an important role in all aspects of cognition. As such, concepts are studied by s ...

creator and strategist in the business field. Hamaguchi is also called a business designer or an innovation designer. He is considered a leading mind in creative concept development, strategy-building and decision management in the United States and Japan. A self-proclaimed "creative visual thinker" and "diagram-lover", Hamaguchi uses visual models to bring what he calls "

simplexity Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. Jeffrey Kluger wrote a book about this pheno ...

" and "structured chaos" to the process of brainstorming, helping businesses generate creative ideas and strategies in various industries & businesses.

Education

Hamaguchi holds a B.S. in

Chemical Engineering Chemical engineering is an engineering field which deals with the study of operation and design of chemical plants as well as methods of improving production. Chemical engineers develop economical commercial processes to convert raw materials int ...

from

Kyoto University , mottoeng = Freedom of academic culture , established = , type = National university, Public (National) , endowment = ¥ 316 billion (2.4 1000000000 (number), billion USD) , faculty = 3,480 (Teaching Staff) , administrative_staff ...

Kyoto Kyoto (; Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin metropolitan area along with Osaka and Kobe. , the ci ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

Professional

Hamaguchi is acknowledged for the BET theory of TiO₂ (

titanium dioxide Titanium dioxide, also known as titanium(IV) oxide or titania , is the inorganic compound with the chemical formula . When used as a pigment, it is called titanium white, Pigment White 6 (PW6), or CI 77891. It is a white solid that is insolubl ...

,) an energy production photocatalyst called the Honda-Fujishima effect. Hamaguchi started his business career with

Panasonic Corporation formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb s ...

(former

Matsushita Electric Works is a Japanese company specializing in the production of industrial devices. It can trace its beginnings to a firm that was founded in 1918 by Konosuke Matsushita. Matsushita began making the flashlight components for bicycles, then progressed to ...

, Ltd.) in Japan. In 1993, he became one of their first corporate decision analysts, supporting board members and executives with strategic decision making. In 1994, he created the concept of the

Intranet An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in c ...

and developed Japan's first corporate

with

Toru Takasuka is a Japanese software entrepreneur. Takasuka founded Cybozu, one of Japan's first Web-based groupware products. In 1997 with a $200,000 loan and two partners, Takasuka left his position as Vice President of Matsushita Electric Works V-Interne ...

. From 1998 to 2001, he served as a strategist at Ziba Design, Inc. in

Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...

Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...

and led award winning projects, including IDEA ( International Design Excellence Awards) gold awarded projects. While at Ziba, he created the concept of the world's first

USB flash drive A USB flash drive (also called a thumb drive) is a data storage device that includes flash memory with an integrated USB interface. It is typically removable, rewritable and much smaller than an optical disc. Most weigh less than . Since firs ...

. IBM first marketed the drives in North America in 2000, with its product the "DiskOnKey" (manufactured by the Israeli company M-Systems). In 2002, he helped the start-up of MDRM, an Israeli company developing technology for

digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. ...

through

flash memory Flash memory is an electronic non-volatile computer memory storage medium that can be electrically erased and reprogrammed. The two main types of flash memory, NOR flash and NAND flash, are named for the NOR and NAND logic gates. Both us ...

cards. ( SanDisk acquired MDRM in December 2004.) In 2001, Hamaguchi returned to Panasonic Electric Works, Ltd. During his time there he was Director of the New Business Planning Group in Japan and Executive Vice President of Panasonic Electric Works Laboratory of America, Inc. in the U.S.A. In 2006 he founded LUNARR Inc. with his business partner

, Oregon, U.S.A. He was COO of LUNARR, Inc. In 2009 he returned to Ziba Design as Director of Strategy. In 2012 he became a juror of the

Red Dot The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH & Co. KG. There are prize categories for product design, brands and communication design, and design concept. Since 1955, designers and producers can apply ...

Design Award. Hamaguchi has developed his own theory and methodology (Model Based Approach) for creative concept and strategy building through his experiences in various industries, businesses and technologies. Hamaguchi is Yanko Design's Design Strategist.

Public Speaking

While at Ziba Design, Hamaguchi has participated at the following public speaking events: *"Theory and Approach for Innovative Concepts" - NikkeiBP Top Leader Platinum Seminar - Tokyo, Japan (04-21-2010) * "Framework-ing" - Diamond DMN (Design Management Network) - Seminar - Tokyo, Japan (06-03-2010) *"Is Innovation Methodology Possible?" - i.school Summer Symposium 2010 (University of Tokyo) - Keynote Speech - Tokyo, Japan (08-28-2010) *"Culture Codes: A Framework for Culture Based Design" - BODW2010 - Keynote Speech - Hong Kong, China (12-04-2010) *"The Manner of Innovation" - Super Network Event (Kyoto University) - Speech - Kyoto, Japan (05-29-2011) *"Designing Business Innovation" - Knowledge of Design Week 2011 (HKDC) - Keynote Speech and Workshop - Hong Kong, China (06-24-2011) *"Creative Process for Innovation" - Creativities Unfold, Bangkok 2011 (TCDC) - Keynote Speech and Workshop - Bangkok, Thailand(09-30-2011, 10-02-2011) *"Dynamic Frameworking" - Diamond DMN - Seminar - Tokyo, Japan (10-27-2011, 11-17-2011, 01-19-2012) *"Break the Bias"- TEDxPortland 2012 - Speech - Portland, Oregon (04-21-2012) *"Be A Business Designer!"- i.school Executive Seminar (University of Tokyo) - Speech - Tokyo, Japan (05-08-2012)

Personal history

Born in Osaka, Japan. He used to live in

Beaverton, Oregon Beaverton is a city in Washington County, in the U.S. state of Oregon with a small portion bordering Portland in the Tualatin Valley. The city is among the main cities that make up the Portland metropolitan area. Its population was 97,494 at the ...

but moved to Los Angeles, California.Portland's High Tech Community And The Space To Think
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References

{{DEFAULTSORT:Hamaguchi, Hideshi Japanese businesspeople Japanese designers Kyoto University alumni Living people People from Beaverton, Oregon Japanese conceptual artists Year of birth missing (living people)