HiPac (stylized as HIPAC) (pronounced as high-pack), is an audio tape cartridge format, introduced in August 1971 on the Japanese consumer market by

Pioneer Pioneer commonly refers to a settler who migrates to previously uninhabited or sparsely inhabited land. In the United States pioneer commonly refers to an American pioneer, a person in American history who migrated west to join in settling and de ...

and discontinued in 1973 due to lack of demand. In 1972 it only achieved a market share of 3% in equipping new cars. In the mid 1970s, the format was repurposed as a children's educational toy called and was used in the analog tape delay "Melos Echo Chamber".

Cartridge

HiPac is a successor of the

PlayTape PlayTape is a audiotape format and mono or stereo playback system introduced in 1966 by Frank Stanton. It is a two-track system, and was launched to compete with existing 4-track cartridge technology. The cartridges play anywhere from eight to ...

cartridge, licensed by Toshiba and had similar dimensions of , which is closer to

Compact Cassette The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...

than other

cartridge Cartridge may refer to: Objects * Cartridge (firearms), a type of modern ammunition * ROM cartridge, a removable component in an electronic device * Cartridge (respirator), a type of filter used in respirators Other uses * Cartridge (surname), a ...

s containing

Bernard Cousino Bernard August Cousino (1 August 1902 – 29 December 1994) was an American music technology inventor. He is known for inventing an endless loop tape cartridge design in 1952, known as the Audio Vendor, patented under US2804401A. The tape is pulled ...

's endless loop tape. Depending on the tape length, the weight is about and used the wider four-track

magnetic tape Magnetic tape is a medium for magnetic storage made of a thin, magnetizable coating on a long, narrow strip of plastic film. It was developed in Germany in 1928, based on the earlier magnetic wire recording from Denmark. Devices that use magne ...

of the compact cassette with The four audio tracks are separated into two stereo programs. The second program is recorded in the same direction as the first, unlike the Compact Cassette.Major Specifications of the "HIPAC" Cartridge, Billboard There are two specified tape speeds: 60 minutes at 1⅞ ips or ~4.8 cm/s, and 30 minutes at 3¾ ips or ~9.5 cm/s. The tape speed is detected automatically by a notch in the cartridge's case. The slower of these tape speeds is identical to the Compact Cassette.

HiPac Council

In addition to Pioneer, the following companies participated. * Apollon Music Industry (Apron Ongaku Kōgyō, from 2010

Bandai is a Japanese multinational toy manufacturer and distributor headquartered in Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered in Irvine, California and Richmond ...

Music Entertainment) *

Clarion Clarion may refer to: Music * Clarion (instrument), a type of trumpet used in the Middle Ages * The register of a clarinet that ranges from B4 to C6 * A trumpet organ stop that usually plays an octave above unison pitch * "Clarion" (song), a 2 ...

Kodansha is a Japanese privately-held publishing company headquartered in Bunkyō, Tokyo. Kodansha is the largest Japanese publishing company, and it produces the manga magazines ''Nakayoshi'', ''Afternoon'', ''Evening'', ''Weekly Shōnen Magazine'' an ...

Sharp Corporation is a Japanese multinational corporation that designs and manufactures electronic products, headquartered in Sakai-ku, Sakai, Osaka Prefecture. Since 2016 it has been majority owned by the Taiwan-based Foxconn Group. Sharp employs more than 5 ...

* Tokyo Shibaura Electric (

Toshiba , commonly known as Toshiba and stylized as TOSHIBA, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Its diversified products and services include power, industrial and social infrastructure system ...

) * Toshiba Music Industry (

EMI Music Japan , formerly , was one of Japan's leading music companies. It became a wholly owned subsidiary of British music company EMI Group Ltd. on June 30, 2007, after Toshiba sold off its previous 45% stake. Its CEO and president was Kazuhiko Koike. When ...

) *

Nippon Columbia , often pronounced ''Korombia'', operating internationally as , is a Japanese record label founded in 1910 as Nipponophone Co., Ltd. It affiliated itself with the Columbia Graphophone Company of the United Kingdom and adopted the standard UK C ...

Hitachi, Ltd. () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...

Mitsui Bussan is one of the largest ''sogo shosha'' (general trading companies) in Japan; it is part of the Mitsui Group. History The company was established in 1876 with 16 members including the founder, Takashi Masuda. As Japan's international trading w ...

Home Appliance Sales

References

External links

Techmoan Matthew "Mat" Taylor, better known by his channel's name Techmoan, is a YouTuber and blogger active since May 2009, featuring consumer tech reviews and retrotech documentaries about technology of historical interest. Apart from reviews and te ...

Hipac - The lost tape : Pioneer's forgotten 1970s cassette rival
YouTube, 29 September 2017 {{Audio format Audio storage Tape recording Discontinued media formats 1971 in music 1971 in technology Products introduced in 1971