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''Hey! Sinamika'' () is a 2022 Indian Tamil-language
romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...
film written by
Madhan Karky Madhan Karky Vairamuthu is an Indian lyricist, screenwriter, research associate, software engineer, and entrepreneur. A holder of a doctorate in computer science from the University of Queensland, Karky began his professional career as an ass ...
and directed by Brinda in her directorial debut. The title of the film was taken from a song in ''
O Kadhal Kanmani ''O Kadhal Kanmani'' (), also known as ''OK Kanmani'', is a 2015 Indian Tamil-language romantic comedy film written, directed and produced by Mani Ratnam. The film stars Dulquer Salmaan and Nithya Menen, portraying a young couple in a live-in r ...
''. Produced by Jio Studios and Global One Studios, the film stars
Dulquer Salmaan Dulquer Salmaan (born 28 July 1986) is an Indian actor, playback singer and film producer who predominantly works in Malayalam and Tamil films, in addition to Telugu and Hindi films. He graduated with a bachelor's degree in business management ...
,
Aditi Rao Hydari Aditi Rao Hydari is an Indian actress who works mainly in Hindi and Tamil film industry. She made her film debut with the Malayalam film '' Prajapathi'' in 2006. She went on to have major to minor supporting roles in several Hindi films, includ ...
and
Kajal Aggarwal Kajal Aggarwal (born 19 June 1985) is an Indian actress and model who mainly appears in Telugu and Tamil language films, in addition to a few Hindi films. Aggarwal has worked in more than 50 films and also received two South Indian Internatio ...
. Featuring music composed by
Govind Vasantha Govind Vasantha (born 29 October 1988) is an Indian composer, singer, and violinist who works predominantly in Malayalam and Tamil films. He is one of the founding members of the musical band Thaikkudam Bridge, in which he is a vocalist and vio ...
and cinematography by Preetha Jayaraman, the venture began production in March 2021. It is an adaptation of the 2008 Argentine film '' A Boyfriend for My Wife''.


Plot

In
Kochi Kochi (), also known as Cochin ( ) ( the official name until 1996) is a major port city on the Malabar Coast of India bordering the Laccadive Sea, which is a part of the Arabian Sea. It is part of the district of Ernakulam in the state of K ...
, Yaazhan, a software engineer, and Mouna, a paleotempestologist, fall head over heels in love with each other meeting for the first time in a cafe and get married. After two years of marital life, Mouna becomes annoyed by Yaazhan's overly affectionate and talkative nature. She decides to separate from him to live a life of her own and on her own terms. She gets a transfer to
Pondicherry Pondicherry (), now known as Puducherry ( French: Pondichéry ʊdʊˈtʃɛɹi(listen), on-dicherry, is the capital and the most populous city of the Union Territory of Puducherry in India. The city is in the Puducherry district on the sout ...
so that she can have some me-time, but he lands up there as well as he doesn't want her to miss him. Mouna recruits Dr. Malarvizhi, a relationship counsellor and Mouna's neighbour next-door, who thinks all men are cheats because being cheated on, and has facilitated the separation of many couples, as a final resort. The idea is to get Malarvizhi to make Yaazhan fall in love with her, so that Mouna can use that as an excuse to divorce him.. However, Malar strikes a good rapport with Yaazhan and the two form a close bond. Malar begins to fall in love with Yaazhan, and although he is unaware, he blossoms with his newfound career as an RJ and with his colleagues. Tension aries between Yaazhan and Mouna when he discovers that she came to Pondicherry to get away from him. He then leaves back for
Chennai Chennai (, ), formerly known as Madras ( the official name until 1996), is the capital city of Tamil Nadu, the southernmost Indian state. The largest city of the state in area and population, Chennai is located on the Coromandel Coast of th ...
. Mouna realizes she is losing Yaazhan and schemes to separate them, setting Malar up to be discovered by Yaazhan. Malar indirectly professes her love to Yaazhan, who is confused and troubled. Mouna tells Yaazhan the truth about their scheme. Yaazhan is devastated and leaves after telling Mouna that she gave up on him and doesn't deserve his love anymore. He starts divorce proceedings, leaving Mouna heartbroken. Malar is happy at first, as she thinks Yaazhan reciprocates her love. However, Yaazhan tells her that though he can't be with his wife, he does not see anyone else in her place. Yaazhan tells Malar that he believed she was truthful in her time with him and leaves a heartbroken Malarvizhi. Mouna learns about Yaazhan's conversation and realizes how much she had hurt Malar, and apologizes to her for involving her in the scheme and causing her heartbreak. Six months later, Mouna and Yaazhan meet at
family court Family courts were originally created to be a Court of Equity convened to decide matters and make orders in relation to family law, including custody of children, and could disregard certain legal requirements as long as the petitioner/plaintif ...
, where he ignores her. Mouna asks Yaazhan about why he smiled the day he saw Malar sitting opposite him at the shop. Yaazhan tells her that he was thinking about Mouna the day he met her for the first time in similar cafè, and didn't even realize it was Malar who was sitting across from him because he was thinking of Mouna. As Yaazhan starts walking away, Mouna realizes how much he had loved her and she had tested him. She runs after him and begs for forgiveness, telling him how much she loves him, where the two reunite. Malar takes up Yaazhan's RJ job and decides to spend the rest of her life fixing troubled marriages through her new job. At last Yaazhan and Mouna end up happily with their daughter Sinamika!


Cast


Production

In January 2020, it was reported that Jio Studios had signed dance choreographer Brinda to make her directorial debut through a romantic comedy film featuring
Dulquer Salmaan Dulquer Salmaan (born 28 July 1986) is an Indian actor, playback singer and film producer who predominantly works in Malayalam and Tamil films, in addition to Telugu and Hindi films. He graduated with a bachelor's degree in business management ...
,
Aditi Rao Hydari Aditi Rao Hydari is an Indian actress who works mainly in Hindi and Tamil film industry. She made her film debut with the Malayalam film '' Prajapathi'' in 2006. She went on to have major to minor supporting roles in several Hindi films, includ ...
and
Kajal Aggarwal Kajal Aggarwal (born 19 June 1985) is an Indian actress and model who mainly appears in Telugu and Tamil language films, in addition to a few Hindi films. Aggarwal has worked in more than 50 films and also received two South Indian Internatio ...
in the lead roles. Titled ''Hey Sinamika'', as inspired from a song from
Mani Ratnam Gopala Ratnam Subramaniam (born 2 June 1956), known professionally as Mani Ratnam, is an Indian film director, screenwriter, and producer who predominantly works in Tamil cinema and few Hindi, Telugu and Kannada films. Ratnam has won six Nat ...
's ''
O Kadhal Kanmani ''O Kadhal Kanmani'' (), also known as ''OK Kanmani'', is a 2015 Indian Tamil-language romantic comedy film written, directed and produced by Mani Ratnam. The film stars Dulquer Salmaan and Nithya Menen, portraying a young couple in a live-in r ...
'' (2015), the film was launched at an event in Chennai during mid-March 2020.
Madhan Karky Madhan Karky Vairamuthu is an Indian lyricist, screenwriter, research associate, software engineer, and entrepreneur. A holder of a doctorate in computer science from the University of Queensland, Karky began his professional career as an ass ...
was credited as the film's story, screenplay, dialogues and lyric writer, while
Govind Vasantha Govind Vasantha (born 29 October 1988) is an Indian composer, singer, and violinist who works predominantly in Malayalam and Tamil films. He is one of the founding members of the musical band Thaikkudam Bridge, in which he is a vocalist and vio ...
and Preetha Jayaraman were announced as the film's music composer and cinematographer, respectively. The shoot commenced in Chennai after the launch ceremony, with filmmakers
K. Bhagyaraj Krishnasaamy Bhagyaraj (born 7 January 1953) is an Indian director, actor, screenwriter, music director, producer and politician active mainly in Tamil films. He has also written and directed Hindi and Telugu films and TV serials. As an actor, ...
and
Mani Ratnam Gopala Ratnam Subramaniam (born 2 June 1956), known professionally as Mani Ratnam, is an Indian film director, screenwriter, and producer who predominantly works in Tamil cinema and few Hindi, Telugu and Kannada films. Ratnam has won six Nat ...
being guest directors for the first shot. Actresses
Suhasini Suhasini Maniratnam (born 15 August 1961) known mononymously as Suhasini, is an Indian actress, director, producer and writer in the Tamil film industry. She has worked as an actress in Tamil, Telugu, Malayalam and Kannada films. She made her ...
and
Khushbu Khushbu Sundar (born Nakhat Khan; 29 September 1970) is an Indian actress, politician, film producer and television presenter. She is known for her works predominantly in Tamil, besides Telugu, Hindi, Malayalam and Kannada films. She is a rec ...
, close friends of Brinda, also participated in the first shot by handling the
clapperboard A clapperboard (also known by various other names including dumb slate) is a device used in filmmaking and video production to assist in synchronizing of picture and sound, and to designate and mark the various scenes and takes as they are fi ...
. The film's shoot continued in Chennai with Salmaan and Hydari throughout March 2020 until it was stopped as a result of the
COVID-19 pandemic in India The COVID-19 pandemic in India is a part of the worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). As of , according to Indian government figures, India has the second-highest n ...
. The shoot of the film recommenced in early November 2020, with
Kajal Aggarwal Kajal Aggarwal (born 19 June 1985) is an Indian actress and model who mainly appears in Telugu and Tamil language films, in addition to a few Hindi films. Aggarwal has worked in more than 50 films and also received two South Indian Internatio ...
joining the set after her wedding. The shoot of the film was completed in Chennai during late December 2020.


Music

The songs of the film is composed by
Govind Vasantha Govind Vasantha (born 29 October 1988) is an Indian composer, singer, and violinist who works predominantly in Malayalam and Tamil films. He is one of the founding members of the musical band Thaikkudam Bridge, in which he is a vocalist and vio ...
.


Release

''Hey Sinamika'' was released in theatres on 3 March 2022. The film was originally planned to release on 12 February 2021 as
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, throu ...
special, but was postponed due to ongoing
Covid-19 Pandemic in India The COVID-19 pandemic in India is a part of the worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). As of , according to Indian government figures, India has the second-highest n ...
. The film was then scheduled to be released in July 2021 but was again delayed. The film was scheduled to release in December 2021 but was again postponed. Then the film was scheduled to release on 25 February 2022, but again got postponed for the same reason. The film opened to positive reviews, and it couldn't perform up to the mark. The film released on 31 March 2022 on
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
and
JioCinema JioCinema is an Indian subscription video on-demand and over-the-top streaming service, owned by Viacom 18, a subsidiary of TV18. Launched on 5 September 2016, JioCinema's content library includes films, television shows, web series, music vi ...
.


Reception

''Hey Sinamika'' was released in theatres on 3 March 2022. M Suganth, critic from
Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
gave 3 out of 5 stars and noted that "''Hey Sinamika'' works better as a comedy than as a drama".
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
critic gave a mixed review, saying, "Dulquer Salmaan and Aditi Rao Hydari salvage this messy love triangle". A critic from
Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932. It is published in Mumbai by the Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split betw ...
rated the movie 2 stars out of 5. However,
Pinkvilla Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 5,00,00,000 visitors on its website and app. Overview Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, H ...
noted, "On the whole, ''Hey Sinamika'' is a one time watch this weekend and it has some romantic scenes between the couple to pep up your weekend. Dulquer, Aditi and Kajal are definitely a spark on the screen." Sudhir Srinivasan from
Cinema Express ''Cinema Express'' was an Indian Tamil-language entertainment fortnightly magazine published from Chennai, Tamil Nadu. It was a part of The New Indian Express Group, which also publishes ''Samakalika Malayalam Vaarika'' weekly as well as '' Din ...
gave 3 out of 5 stars and said, "Invested performances lift this interesting, but flawed romance".
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh Lyall ...
critic noted, "''Hey Sinamika'' needed to be a breezy romantic comedy but what it ends up becoming is a problematic love triangle." P Ayyappadas from Onmanorama opined, "One of those films you really need to watch with your family."


References


External links

* {{Viacom18 Studios 2022 films 2022 romantic comedy films 2020s Tamil-language films 2020s Indian films Indian romantic musical films Indian romantic comedy-drama films Viacom18 Studios films Films shot in Tamil Nadu Films shot in Chennai Films set in Chennai Films set in India 2022 directorial debut films Films scored by Govind Vasantha Indian remakes of foreign films